---
title: "Trend — treadmill mat - Flapen"
canonical_url: "https://flapen.com/research/uk/sports-outdoors/treadmill-mat/trend"
last_updated: "2026-07-31T15:16:59.424Z"
locale: en
meta:
  description: "Niche score 44/100 · £182K/yr market · 237K searches/yr · £16.09 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:description": "Niche score 44/100 · £182K/yr market · 237K searches/yr · £16.09 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:title": "Trend — treadmill mat - Flapen"
---

# **treadmill mat**

**Skip it**

Soft demand (-31.7% this quarter) — this niche doesn't clear our bar today.

Market size 37Growth 9Conversion 56Competition 36Returns 80Price range 79Avg price 78Brand share 38Review moat 70Quality gap 28

**Returns**

**Great****1.8%**

return rate — above 5% kills the launch gate

**Price range**

**Great****£12.45–£25.25**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Avg price**

**Great****£16.09**

avg listing price — sweet spot $15–$100

**Review moat**

**Good****694.77**

avg incumbent reviews — the moat a new listing must climb

**Conversion**

**Good****4.8%**

search→purchase rate — share of searches ending in a sale

**Brand share**

**Okay****82%**

top-5 brand share — brands hold most of the demand

**Market size**

**Okay****£182K**

£182K/yr · 237K searches

**Competition**

**Okay****63%**

top-5 click share — leaders hold, buyers still browse

**Quality gap**

**Okay****4.6★**

avg incumbent rating — lower means beatable quality

**Growth**

**Bad****-31.7%**

90-day search growth — must beat 0% to launch