---
title: "Search terms — travel yoga mat - Flapen"
canonical_url: "https://flapen.com/research/uk/sports-outdoors/travel-yoga-mat/search-terms"
last_updated: "2026-07-31T13:49:15.620Z"
locale: en
meta:
  description: "Niche score 53/100 · £67K/yr market · 111K searches/yr · £18.33 avg price. A small market ($67K/yr) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 53/100 · £67K/yr market · 111K searches/yr · £18.33 avg price. A small market ($67K/yr) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Search terms — travel yoga mat - Flapen"
---

# **travel yoga mat**

**Worth a look**

Shows a sweet-spot price point ($18.33 avg), but a small market ($67K/yr) keeps it on the watch list.

Market size 17Growth 36Conversion 41Competition 62Returns 63Price range 78Avg price 83Brand share 60Review moat 77Quality gap 73

**Avg price**

**Great****£18.33**

avg listing price — sweet spot $15–$100

**Price range**

**Great****£7.53–£42.34**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Review moat**

**Great****455.03**

avg incumbent reviews — the moat a new listing must climb

**Quality gap**

**Good****4.3★**

avg incumbent rating — lower means beatable quality

**Returns**

**Good****2.5%**

return rate — above 5% kills the launch gate

**Competition**

**Good****48%**

top-5 click share — leaders hold, buyers still browse

**Brand share**

**Good****69%**

top-5 brand share — brands hold most of the demand

**Conversion**

**Okay****3.3%**

search→purchase rate — share of searches ending in a sale

**Growth**

**Okay****+8.9%**

90-day search growth — must beat 0% to launch

**Market size**

**Bad****£67K**

£67K/yr · 111K searches

**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=uk&signal=no_dominant_brand "Top brand's click share < 20%")