---
title: "Search terms — swimming bag - Flapen"
canonical_url: "https://flapen.com/research/uk/sports-outdoors/swimming-bag/search-terms"
last_updated: "2026-07-31T16:31:31.426Z"
locale: en
meta:
  description: "Niche score 52/100 · £147K/yr market · 551K searches/yr · £9.38 avg price. Soft demand (-16.3% this quarter) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 52/100 · £147K/yr market · 551K searches/yr · £9.38 avg price. Soft demand (-16.3% this quarter) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Search terms — swimming bag - Flapen"
---

# **swimming bag**

**Worth a look**

Shows low returns (1.1%), but soft demand (-16.3% this quarter) keeps it on the watch list.

Market size 32Growth 17Conversion 36Competition 77Returns 93Price range 27Avg price 28Brand share 86Review moat 60Quality gap 55

**Returns**

**Great****1.1%**

return rate — above 5% kills the launch gate

**Brand share**

**Great****49%**

top-5 brand share — no brand owns this niche

**Competition**

**Great****38%**

top-5 click share — an open shelf

**Review moat**

**Good****1,110.6**

avg incumbent reviews — the moat a new listing must climb

**Quality gap**

**Good****4.4★**

avg incumbent rating — lower means beatable quality

**Conversion**

**Okay****2.9%**

search→purchase rate — share of searches ending in a sale

**Market size**

**Okay****£147K**

£147K/yr · 551K searches

**Avg price**

**Okay****£9.38**

avg listing price — sweet spot $15–$100

**Price range**

**Okay****£3.36–£19.34**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Growth**

**Bad****-16.3%**

90-day search growth — must beat 0% to launch

**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=uk&signal=no_dominant_brand "Top brand's click share < 20%")