---
title: "Swimming Bag — £147K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/sports-outdoors/swimming-bag"
last_updated: "2026-07-31T16:29:22.393Z"
locale: en
meta:
description: "Niche score 52/100 · £147K/yr market · 551K searches/yr · £9.38 avg price. Soft demand (-16.3% this quarter) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 52/100 · £147K/yr market · 551K searches/yr · £9.38 avg price. Soft demand (-16.3% this quarter) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Swimming Bag — £147K/yr Amazon UK Niche (2026) - Flapen"
---
# **swimming bag**
**Worth a look**
Shows low returns (1.1%), but soft demand (-16.3% this quarter) keeps it on the watch list.
Market size 32Growth 17Conversion 36Competition 77Returns 93Price range 27Avg price 28Brand share 86Review moat 60Quality gap 55
**Returns**
**Great****1.1%**
return rate — above 5% kills the launch gate
**Brand share**
**Great****49%**
top-5 brand share — no brand owns this niche
**Competition**
**Great****38%**
top-5 click share — an open shelf
**Review moat**
**Good****1,110.6**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Conversion**
**Okay****2.9%**
search→purchase rate — share of searches ending in a sale
**Market size**
**Okay****£147K**
£147K/yr · 551K searches
**Avg price**
**Okay****£9.38**
avg listing price — sweet spot $15–$100
**Price range**
**Okay****£3.36–£19.34**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Growth**
**Bad****-16.3%**
90-day search growth — must beat 0% to launch
**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=uk&signal=no_dominant_brand "Top brand's click share < 20%")
According to Flapen's Amazon United Kingdom niche tracking, swimming bag is a £147K/yr Amazon United Kingdom market (551K searches/yr). The top 5 brands hold 49% of demand. Demand peaks in Jan–Sep. Verdict: Worth a look — 52/100.
Data updated Jul 29, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **swimming bag market data**
- **Units sold / yr**
- **15K–20K**
- avg 100–250/product
- **Revenue / yr**
- **£141K–£188K**
- units × avg price
- **Conversion rate**
- **2.9%**
- **Avg BSR**
- **#49**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **96%**
- **Out of stock**
- **3.5%**
- **Avg brand age**
- **30 months**
- **Avg seller age**
- **182 days**
## **Competition & brand share**
Clicks spread well past the top 5 (38% combined) — an open shelf where new products get seen.
**Brands**
**30 **▼falling
**Sellers**
**63**
**Top-5 brand share**
**49%**
Top 20: 92%
**Top-5 click share**
**38%**
Top 20: 73%
**Open market**
**45%**
- WANDF16% - JIMJOOS13% - HAGOT7% - Didiseen7% - JFmall6% - Risefit6%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -16.3% search growth over the last 90 days.
40K30KSpike '24Spike '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Jan, Sep · busiest ÷ quietest = 2.7×
[**Open Trend **](https://flapen.com/research/uk/sports-outdoors/swimming-bag/trend)
## **Top swimming bag search terms**
- **swimming bags for kids**83K/yr-25.5%2.3% conv. - **swim bag kids**57K/yr-23.4%1.8% conv. - **kids swimming bag**54K/yr-34.3%1.6% conv. - **swimming bags for adults**45K/yr+7.6%1.0% conv. - **swim bags for adults**34K/yr+17.7%1.2% conv. - **waterproof swimming bag**32K/yr-11.2%0.5% conv. - **girls swimming bag**36K/yr-31.1%1.8% conv. - **kids swim bag**29K/yr-18.6%1.4% conv. - **waterproof swim bag**32K/yr+3.7%0.3% conv. - **beach backpack**12K/yr+197.2%0.2% conv. [**All search terms **](https://flapen.com/research/uk/sports-outdoors/swimming-bag/search-terms)
## **Top swimming bag products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%4%£6K8%£12K12%£18K16%£24K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**JIMJOOS Drawstring Mesh Swimming Bag - 25L Waterproof Swim Bag with Wet/Dry Compartment Multifunctional Sports Backpack for Kids Adults Swimming Surfing Beach Gym (PINK)**JIMJOOS**£13.42**4.2★269 rev](https://www.amazon.co.uk/dp/B0D9YTYYF2) [2**WANDF Swim Bag Mesh Drawstring Backpack with Wet Pocket for Swimming Gym and Workout Gear (Purple)**WANDF**£13.15**4.4★1,771 rev](https://www.amazon.co.uk/dp/B0CW5YWDHR) [3**HAGOT Drawstring Bags for Kids Waterproof Gym PE Bag with Zippered Pocket String Backpack for Beach Swimming Pool School**HAGOT**£5.14**4.6★107 rev](https://www.amazon.co.uk/dp/B0DZH3SLYJ) [4**Didiseen Drawstring Bag Waterproof 50 * 44 cm Oxford Gym Sack Blue**Didiseen**£4.90**4.1★507 rev](https://www.amazon.co.uk/dp/B0CXTBYRN9) [5**WAWSAM Mermaid Swim Drawstring Bag - 38 × 45 cm Sports Gym PE Bag for Girls Kids Waterproof Swimming Beach Shopping Yoga Backpack and Drawstring kids with Zippered Pocket and Water Bottle Pocket**WAWSAM**£11.82**4.6★676 rev](https://www.amazon.co.uk/dp/B0BJPZZN4T)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**nnOuOnn Bow Waterproof Drawstring Swimming Bag for Kids Cute Bows Large Capacity Drawstring Combination Backpack Swim Gym PE Bag with Zipper for Women Girls School Travel (White)**nnOuOnn**£7.77**5 rev6mo ago](https://www.amazon.co.uk/dp/B0GHMW1TT8) [**HAGOT Drawstring Bags for Kids Waterproof Gym PE Bag with Zippered Pocket String Backpack for Beach Swimming Pool School**HAGOT**£5.14**107 rev1y ago](https://www.amazon.co.uk/dp/B0DZH3SLYJ) [**SoftcuteLee Drawstring Bags Waterproof Swimming Bags Unisex Sports Backpacks Large Drawstring Sackpacks Bags for School Gym Sports Travel Swimming (Blue)**SoftcuteLee**£4.71**46 rev1y ago](https://www.amazon.co.uk/dp/B0DSFPZJZG) [**Small Gym Bag for Girls Kids Sport Duffle Bag for Women Fitness Workout Travel Dance Ballet Swim with Shoes Compartment & Waterproof Pocket Easy Carrying Pu Leather Handle (Purple 16-Small)**PHSYNI**£17.40**1,277 rev1y ago](https://www.amazon.co.uk/dp/B0DPH42LQL) [**SUJIBHI Drawstring Bags Unisex Waterproof Sports Bag Swim PE Bags Drawstring Gym Bag for School Sports Swimming Gym Travel Beach (Rose red)**SUJIBHI**£4.42**71 rev1y ago](https://www.amazon.co.uk/dp/B0DJX63WRY)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**WANDF Swim Bag Mesh Drawstring Backpack with Wet Pocket for Swimming Gym and Workout Gear (Dark Blue)**WANDF**£12.69**4.4★**▲ 130%**](https://www.amazon.co.uk/dp/B0CW5V9DV4) [**Small Gym Bag for Girls Kids Sport Duffle Bag for Women Fitness Workout Travel Dance Ballet Swim with Shoes Compartment & Waterproof Pocket Easy Carrying Pu Leather Handle (Pink 16-Small)**PHSYNI**£16.01**4.5★**▲ 90%**](https://www.amazon.co.uk/dp/B0C9SV4NQT) [**Small Gym Bag for Girls Kids Sport Duffle Bag for Women Fitness Workout Travel Dance Ballet Swim with Shoes Compartment & Waterproof Pocket Easy Carrying Pu Leather Handle (Purple 16-Small)**PHSYNI**£17.40**4.5★**▲ 89%**](https://www.amazon.co.uk/dp/B0DPH42LQL) [**WESTWOOD FOX Drawstring Gym Bag String Bags Gym Sack Backpack PE Bags for Women Men Trainer Swimming Bag Travel Beach School Holidays Suitable for Sports kids Boys Girls (Jet Black 1 pc)**WESTWOOD FOX**£3.72**4.4★**▲ 83%**](https://www.amazon.co.uk/dp/B0CW3JJ3SK) [**nnOuOnn Bow Waterproof Drawstring Swimming Bag for Kids Cute Bows Large Capacity Drawstring Combination Backpack Swim Gym PE Bag with Zipper for Women Girls School Travel (White)**nnOuOnn**£7.77**4.3★**▲ 68%**](https://www.amazon.co.uk/dp/B0GHMW1TT8)
**~~View all trending →~~**
## **What buyers say about swimming bag**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**17%
*“Great bag good quality”*
**Size-Overall**15%
*“fits everything I need without feeling overcrowded”*
**Water Resistance**8%
*“Definitely waterproof”*
**Advertised Vs Actual Product**8%
*“Does exactly what its meant to do”*
**Pockets/Compartments**7%
*“The bag has multiple pockets”*
**Storage Capacity**5%
*“The extra storage features make a huge difference”*
**Value For Money**4%
*“Good value”*
**Color**4%
*“great colour”*
**Strength**4%
*“Very sturdy”*
**Design-Overall**3%
*“vibrant design”*
### **What buyers complain about **
**Strap/String Quality**22%
*“Broken strap”*
**Durability**19%
*“Broke in less than a week”*
**Quality-Overall**16%
*“Shocking quality”*
**Water Resistance**8%
*“It started falling apart after a couple of uses not waterproof”*
**Size-Overall**7%
*“Large bag, too long for me”*
**Stitch/Finish/Polish**3%
*“Poor seam quality”*
**Strength**2%
*“Not very sturdy”*
**Handle Quality**1%
*“the string handles have ripped away from the bottom not fit for purpose very disappointed”*
**Zipper Quality**1%
*“The zip broke within a couple of months, poor quality”*
**Thickness**1%
*“unlike others a thicker material”*
### **Top return reasons **
**Size-Overall**38%
**Strap/String Quality**19%
**Quality-Overall**7%
**Durability**6%
**Color**4%
**Material Quality**3%
**Water Resistance**2%
**Zipper Quality**2%
**Defective Material/Parts**2%
**Pockets/Compartments**2%
## **Common questions**
- **Is swimming bag profitable to sell on Amazon United Kingdom?**
- The niche generates £147K/yr across 50 tracked products. 0 of 6 products launched in the last 360 days are still selling. 90-day search growth is -16.3%. Flapen's verdict: Worth a look (52/100).
- **How competitive is the swimming bag niche?**
- 30 brands and 63 sellers compete. The top 5 products take 38% of clicks and top 5 brands hold 49% of demand.
- **What do buyers complain about in swimming bag?**
- Top complaints mined from reviews: Strap/String Quality, Durability, Quality-Overall. The return rate is 1.1%.
- **When does demand for swimming bag peak?**
- Demand peaks in Jan–Sep; the busiest month runs 2.7× the quietest.
- **What does it cost to enter the swimming bag niche?**
- Listings span £3.36–£19.34; the average listing price is £9.38 (sweet spot $15–$100). The average incumbent carries 1,111 reviews — the moat a new listing must climb.
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