---
title: "Search terms — sweat suit - Flapen"
canonical_url: "https://flapen.com/research/uk/sports-outdoors/sweat-suit/search-terms"
last_updated: "2026-07-31T21:46:12.217Z"
locale: en
meta:
  description: "Niche score 51/100 · £68K/yr market · 148K searches/yr · £26.35 avg price. Soft demand (-17.3% this quarter) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 51/100 · £68K/yr market · 148K searches/yr · £26.35 avg price. Soft demand (-17.3% this quarter) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Search terms — sweat suit - Flapen"
---

# **sweat suit**

**Worth a look**

Shows a sweet-spot price point ($26.35 avg), but soft demand (-17.3% this quarter) keeps it on the watch list.

Market size 17Growth 16Conversion 22Competition 85Returns 48Price range 85Avg price 95Brand share 74Review moat 70Quality gap 65

**Avg price**

**Incredible****£26.35**

avg listing price — sweet spot $15–$100

**Competition**

**Great****30%**

top-5 click share — an open shelf

**Price range**

**Great****£6.65–£75.19**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Brand share**

**Good****61%**

top-5 brand share — brands hold most of the demand

**Review moat**

**Good****701.73**

avg incumbent reviews — the moat a new listing must climb

**Quality gap**

**Good****4.4★**

avg incumbent rating — lower means beatable quality

**Returns**

**Okay****3.1%**

return rate — above 5% kills the launch gate

**Conversion**

**Bad****1.7%**

search→purchase rate — share of searches ending in a sale

**Market size**

**Bad****£68K**

£68K/yr · 148K searches

**Growth**

**Bad****-17.3%**

90-day search growth — must beat 0% to launch

**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=uk&signal=no_dominant_brand "Top brand's click share < 20%")