---
title: "Search terms — sup paddle - Flapen"
canonical_url: "https://flapen.com/research/uk/sports-outdoors/sup-paddle/search-terms"
last_updated: "2026-07-31T12:45:46.242Z"
locale: en
meta:
  description: "Niche score 69/100 · £70K/yr market · 68K searches/yr. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 69/100 · £70K/yr market · 68K searches/yr. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Search terms — sup paddle - Flapen"
---

# **sup paddle**

**Worth a look**

Shows demand growing >1,000% this quarter, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 18Growth 100Conversion 54Competition 69Returns 96Price range 78Avg price 95Brand share 56Review moat 76Quality gap 78

**Growth**

**Incredible****>1,000%**

90-day search growth — must beat 0% to launch

**Returns**

**Incredible****0.8%**

return rate — above 5% kills the launch gate

**Avg price**

**Incredible****£23.02**

avg listing price — sweet spot $15–$100

**Quality gap**

**Great****4.3★**

avg incumbent rating — lower means beatable quality

**Price range**

**Great****£7.68–£42.60**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Review moat**

**Great****472.9**

avg incumbent reviews — the moat a new listing must climb

**Competition**

**Good****43%**

top-5 click share — leaders hold, buyers still browse

**Brand share**

**Good****71%**

top-5 brand share — brands hold most of the demand

**Conversion**

**Good****4.5%**

search→purchase rate — share of searches ending in a sale

**Market size**

**Bad****£70K**

£70K/yr · 68K searches

**Signals**[** Trending**](https://flapen.com/research/niches?market=uk&signal=trending "Search growth > 100% (90d)") [** Out of Stock**](https://flapen.com/research/niches?market=uk&signal=out_of_stock "OOS rate > 10%")