---
title: "Subbuteo — £64K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/sports-outdoors/subbuteo"
last_updated: "2026-07-31T15:13:46.697Z"
locale: en
meta:
description: "Niche score 46/100 · £64K/yr market · 148K searches/yr · £18.10 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 46/100 · £64K/yr market · 148K searches/yr · £18.10 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Subbuteo — £64K/yr Amazon UK Niche (2026) - Flapen"
---
# **subbuteo**
**Skip it**
Brand-locked demand (top 5 brands take 97% of clicks) — this niche doesn't clear our bar today.
Market size 16Growth 39Conversion 30Competition 44Returns 96Price range 79Avg price 83Brand share 8Review moat 82Quality gap 53
**Returns**
**Incredible****0.8%**
return rate — above 5% kills the launch gate
**Avg price**
**Great****£18.10**
avg listing price — sweet spot $15–$100
**Review moat**
**Great****365.35**
avg incumbent reviews — the moat a new listing must climb
**Price range**
**Great****£5.34–£54.28**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Competition**
**Okay****58%**
top-5 click share — leaders hold, buyers still browse
**Growth**
**Okay****+11.3%**
90-day search growth — must beat 0% to launch
**Conversion**
**Okay****2.4%**
search→purchase rate — share of searches ending in a sale
**Market size**
**Bad****£64K**
£64K/yr · 148K searches
**Brand share**
**Bad****97%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United Kingdom niche tracking, subbuteo is a £64K/yr Amazon United Kingdom market (148K searches/yr). The top 5 brands hold 97% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 46/100.
Data updated Jul 29, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **subbuteo market data**
- **Units sold / yr**
- **4K–5K**
- avg 250–500/product
- **Revenue / yr**
- **£72K–£91K**
- units × avg price
- **Conversion rate**
- **2.4%**
- **Avg BSR**
- **#785**
- **Page quality**
- **0%**
- **Prime**
- **83%**
- **Sponsored**
- **39%**
- **Out of stock**
- **5.9%**
- **Avg brand age**
- **42 months**
- **Avg seller age**
- **194 days**
## **Competition & brand share**
The top 5 products take 58% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**8 **▲rising
**Sellers**
**49**
**Top-5 brand share**
**97%**
Top 20: 100%
**Top-5 click share**
**58%**
Top 20: 97%
**Open market**
**2%**
- Paul Lamond82% - Subbuteo9% - Tabanzhe2% - Game of Two Halves2% - FORZA1% - TIPP-KICK1% - Open — no brand owns it (2 brands, 2%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +11.3% search growth over the last 90 days.
12K8KSpike '24Holiday '24Prime Day '25Spike '25Black Friday '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Nov, Dec · busiest ÷ quietest = 6.2×
[**Open Trend **](https://flapen.com/research/uk/sports-outdoors/subbuteo/trend)
## **Top subbuteo search terms**
- **subbuteo**81K/yr+11.1%1.1% conv. - **subbuteo football game**30K/yr+28.6%1.7% conv. - **subbuteo teams**15K/yr-8.9%1.8% conv. - **subbuteo accessories**10K/yr-8.3%1.6% conv. - **subbuteo pitch**4K/yr+31.7%1.7% conv. - **subbuteo goals**4K/yr+23.9%1.0% conv. - **subbuteo game**4K/yr+1.3%2.4% conv. [**All search terms **](https://flapen.com/research/uk/sports-outdoors/subbuteo/search-terms)
## **Top subbuteo products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%5%£3K10%£6K15%£10K20%£13K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 23 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Paul Lamond 3005 Subbuteo Team Edition Multicoloured**Paul Lamond**£27.36**4.6★1,319 rev](https://www.amazon.co.uk/dp/B006ZX71M6) [2**Subbuteo 3365 Paul Lamond UEFA Champions League Game**Paul Lamond**£21.25**4.3★589 rev](https://www.amazon.co.uk/dp/B01AGVB1JG) [3**Subbuteo 3195 National Soccer Club Fence Set 14.2 cm x 25.2 cm x 11.98 cm**Paul Lamond**£17.85**4.5★304 rev](https://www.amazon.co.uk/dp/B009KZZAYW) [4**Subbuteo Pitch Deluxe Premium CreaseFree Table Football Playing Surface | Durable RubberBacked RollOut Pitch Games Ages 6+ | Classic Football Tabletop Accessory**Subbuteo**£41.34**4.3★28 rev](https://www.amazon.co.uk/dp/B0BN2B9WYD) [5**Subbuteo 3085 Official Virtual Assistant Referee (VAR) Set**Paul Lamond**£10.13**4.4★268 rev](https://www.amazon.co.uk/dp/B0073Q3KBA)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Tabanzhe 1 Set Finger Soccer Game Mini Finger Football Tabletop Game with 2 Goals 1 mini footballs Fun Desk Party Game for Fans Clubs and Home Play**Tabanzhe**£5.34**2 rev11mo ago](https://www.amazon.co.uk/dp/B0FPFQJ269) [**Dromlag Football Gifts for Boys Soccer Board Game Christmas Xmas Gifts for 5 6 7 8 9 10 11 12 13 Year Old Teenage Boy Gifts Pinball Machine Mini Foosball Table Game for Kids Toys Age 5-13**Dromlag**£20.38**115 rev11mo ago](https://www.amazon.co.uk/dp/B0FNDB58T5) [**FORZA Wave Football Rebounder Master Your First Touch! | The Worlds #1 4-in-1 Passing Rebound Board 2 Min Setup Unbreakable Design & 8kg Rock-Solid Stability Buy FORZA Play Forever!**FORZA**£54.28**67 rev1y ago](https://www.amazon.co.uk/dp/B0CMJGKVFK) [**Game of Two Halves - Football Board Game with all the excitement of a real match including actions cards red & yellow cards goals injuries offsides & penalties! Football gifts football game.**Game of Two Halves**£11.49**56 rev1y ago](https://www.amazon.co.uk/dp/B0DJDB17H9) [**Subbuteo Training Set**Paul Lamond**£9.48**24 rev3y ago](https://www.amazon.co.uk/dp/B0CCDNFWCN)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Tabanzhe 1 Set Finger Soccer Game Mini Finger Football Tabletop Game with 2 Goals 1 mini footballs Fun Desk Party Game for Fans Clubs and Home Play**Tabanzhe**£5.34**5.0★**▲ 433%**](https://www.amazon.co.uk/dp/B0FPFQJ269) [**FORZA Wave Football Rebounder Master Your First Touch! | The Worlds #1 4-in-1 Passing Rebound Board 2 Min Setup Unbreakable Design & 8kg Rock-Solid Stability Buy FORZA Play Forever!**FORZA**£54.28**4.5★**▲ 419%**](https://www.amazon.co.uk/dp/B0CMJGKVFK) [**Game of Two Halves - Football Board Game with all the excitement of a real match including actions cards red & yellow cards goals injuries offsides & penalties! Football gifts football game.**Game of Two Halves**£11.49**4.6★**▲ 353%**](https://www.amazon.co.uk/dp/B0DJDB17H9) [**Dromlag Football Gifts for Boys Soccer Board Game Christmas Xmas Gifts for 5 6 7 8 9 10 11 12 13 Year Old Teenage Boy Gifts Pinball Machine Mini Foosball Table Game for Kids Toys Age 5-13**Dromlag**£20.38**4.5★**▲ 243%**](https://www.amazon.co.uk/dp/B0FNDB58T5) [**Subbuteo 3365 Paul Lamond UEFA Champions League Game**Paul Lamond**£21.25**4.3★**▲ 87%**](https://www.amazon.co.uk/dp/B01AGVB1JG)
**~~View all trending →~~**
## **What buyers say about subbuteo**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Fun/Entertainment Experience**33%
*“Good fun”*
**Quality-Overall**22%
*“Well made it is really good for football training you can even have the rebound to go in different directions”*
**Value For Money**16%
*“Great price”*
**Advertised Vs Actual Product**10%
*“Does the job”*
**Compactness**7%
*“Compact and useful”*
**Assembly/Installation**7%
*“makes the set up look good”*
**Gifting Purpose**2%
*“Great gift”*
### **What buyers complain about **
**Size-Overall**50%
*“A bit on the small side”*
**Value For Money**25%
*“Not really worth the money”*
### **Top return reasons **
**Size-Overall**29%
**Value For Money**19%
**Quality-Overall**12%
**Defective Material/Parts**10%
**Product Condition**5%
**Add-Ons/Attachments**5%
**Charging**5%
**Strength**5%
**Material Quality**5%
**Gifting Purpose**5%
## **Common questions**
- **Is subbuteo profitable to sell on Amazon United Kingdom?**
- The niche generates £64K/yr across 23 tracked products. 1 of 2 products launched in the last 360 days are still selling. 90-day search growth is +11.3%. Flapen's verdict: Skip it (46/100).
- **How competitive is the subbuteo niche?**
- 8 brands and 49 sellers compete. The top 5 products take 58% of clicks and top 5 brands hold 97% of demand.
- **What do buyers complain about in subbuteo?**
- Top complaints mined from reviews: Size-Overall, Value For Money. The return rate is 0.8%.
- **When does demand for subbuteo peak?**
- Demand peaks in Nov–Dec; the busiest month runs 6.2× the quietest.
- **What does it cost to enter the subbuteo niche?**
- Listings span £5.34–£54.28; the average listing price is £18.10 (sweet spot $15–$100). The average incumbent carries 365 reviews — the moat a new listing must climb.
## **Related niches in Sports & Outdoors**
- 67 [**snorkel set adults**](https://flapen.com/research/uk/sports-outdoors/snorkel-set-adults)£500K/yr+112.4%**Worth a look**- 67 [**dry bag**](https://flapen.com/research/uk/sports-outdoors/dry-bag)£454K/yr+52.7%**Worth a look**- 67 [**stunt scooter for kids ages 8-12**](https://flapen.com/research/uk/sports-outdoors/stunt-scooter-for-kids-ages-8-12)£174K/yr+41.2%**Worth a look**- 67 [**kids bike**](https://flapen.com/research/uk/sports-outdoors/kids-bike)£98K/yr+47.6%**Worth a look**- 67 [**hula hoop kids**](https://flapen.com/research/uk/sports-outdoors/hula-hoop-kids)£54K/yr+56.0%**Worth a look**- 68 [**gymnastics bar**](https://flapen.com/research/uk/sports-outdoors/gymnastics-bar)£572K/yr+44.1%**Worth a look**[**All Sports & Outdoors niches **](https://flapen.com/research/uk/sports-outdoors)