---
title: "Squash Rackets — £228K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/sports-outdoors/squash-rackets"
last_updated: "2026-07-31T22:01:06.579Z"
locale: en
meta:
description: "Niche score 47/100 · £228K/yr market · 162K searches/yr · £39.95 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 47/100 · £228K/yr market · 162K searches/yr · £39.95 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Squash Rackets — £228K/yr Amazon UK Niche (2026) - Flapen"
---
# **squash rackets**
**Skip it**
Soft demand (-37.6% this quarter) — this niche doesn't clear our bar today.
Market size 43Growth 6Conversion 44Competition 31Returns 96Price range 88Avg price 95Brand share 13Review moat 92Quality gap 62
**Returns**
**Incredible****0.8%**
return rate — above 5% kills the launch gate
**Avg price**
**Incredible****£39.95**
avg listing price — sweet spot $15–$100
**Review moat**
**Great****162.47**
avg incumbent reviews — the moat a new listing must climb
**Price range**
**Great****£10.94–£58.32**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Conversion**
**Okay****3.5%**
search→purchase rate — share of searches ending in a sale
**Market size**
**Okay****£228K**
£228K/yr · 162K searches
**Competition**
**Okay****66%**
top-5 click share — leaders hold, buyers still browse
**Brand share**
**Bad****95%**
top-5 brand share — brand-locked demand
**Growth**
**Bad****-37.6%**
90-day search growth — must beat 0% to launch
**Signals**[** Low Review Barrier**](https://flapen.com/research/niches?market=uk&signal=low_review_barrier "Top brand's reviews < 500")
According to Flapen's Amazon United Kingdom niche tracking, squash rackets is a £228K/yr Amazon United Kingdom market (162K searches/yr). The top 5 brands hold 95% of demand. Demand peaks in Oct–Nov. Verdict: Skip it — 47/100.
Data updated Jul 29, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **squash rackets market data**
- **Units sold / yr**
- **4K–5K**
- avg 100–250/product
- **Revenue / yr**
- **£160K–£200K**
- units × avg price
- **Conversion rate**
- **3.5%**
- **Avg BSR**
- **#15**
- **Page quality**
- **0%**
- **Prime**
- **94%**
- **Sponsored**
- **35%**
- **Out of stock**
- **9.7%**
- **Avg brand age**
- **60 months**
- **Avg seller age**
- **180 days**
## **Competition & brand share**
The top 5 products take 66% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**8 **▼falling
**Sellers**
**24**
**Top-5 brand share**
**95%**
Top 20: 100%
**Top-5 click share**
**66%**
Top 20: 100%
**Open market**
**3%**
- Dunlop Sports42% - HEAD33% - Racketworld11% - DUNLOP6% - MANJHONG4% - Tecnifibre2% - Open — no brand owns it (2 brands, 3%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -37.6% search growth over the last 90 days.
7K5KSpike '24Holiday '24Prime Day '25Spike '25Black Friday '25 seasonSepDecMarJunAugNovMarMay
Peak months: Oct, Nov · busiest ÷ quietest = 2.2×
[**Open Trend **](https://flapen.com/research/uk/sports-outdoors/squash-rackets/trend)
## **Top squash rackets search terms**
- **squash racket**134K/yr-36.4%2.5% conv. - **squash rackets**9K/yr-35.5%3.5% conv. - **squash racquets**8K/yr-50.8%1.4% conv. - **professional squash racket**4K/yr-43.9%2.5% conv. - **dunlop squash racket**4K/yr-34.8%0.5% conv. - **head squash racket**4K/yr-49.8%2.8% conv. [**All search terms **](https://flapen.com/research/uk/sports-outdoors/squash-rackets/search-terms)
## **Top squash rackets products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%£23K20%£46K30%£68K40%£91K1101001K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 17 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Dunlop Squash Racket FX TEAM 130 Blue**Dunlop Sports**£52.34**4.4★124 rev](https://www.amazon.co.uk/dp/B0CYHGM2QR) [2**HEAD Nano Ti Spector 2.0 Squash Racket**HEAD**£23.20**4.3★935 rev](https://www.amazon.co.uk/dp/B00CSN7D2A) [3**HEAD Nano Ti 110 Squash Racket**HEAD**£49.12**4.6★863 rev](https://www.amazon.co.uk/dp/B002AT8RB8) [4**HEAD Microgel 125 Squash Racket**HEAD**£50.86**3.8★140 rev](https://www.amazon.co.uk/dp/B00164Q5BC) [5**Dunlop Hyper Lite Nano Squash Racket Twin Pack inc Full Protective Covers & 3 Squash Balls**Racketworld**£49.31**4.3★26 rev](https://www.amazon.co.uk/dp/B0BNC541S2)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Tecnifibre Carboflex Team 130g Squash Racket**Tecnifibre**£57.82**7 rev10mo ago](https://www.amazon.co.uk/dp/B0FQJTG9WP) [**DUNLOP Squash Racket TRISTORM LITE Black White**Dunlop Sports**£19.47**6 rev11mo ago](https://www.amazon.co.uk/dp/B0F49345K3) [**MANJHONG Squash Racket (Beginner Frame) Aluminium Racquet Incl. Carrying Bag & Grip Tape Black**MANJHONG**£22.10**12 rev1y ago](https://www.amazon.co.uk/dp/B0FJFWCMQT) [**Raquex Progression Squash Balls (Mixed Box of 4) Four x Speeds Included: Competition Double Yellow Dot Yellow Red Blue. WSF Approved Squash Ball**Raquex**£10.94**122 rev2y ago](https://www.amazon.co.uk/dp/B0D8FX9XTN) [**Dunlop Squash Racket FX TEAM 130 Blue**Dunlop Sports**£52.34**124 rev2y ago](https://www.amazon.co.uk/dp/B0CYHGM2QR)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Dunlop Squash Racket FX TEAM 130 Blue**Dunlop Sports**£52.34**4.4★**▲ 190%**](https://www.amazon.co.uk/dp/B0CYHGM2QR) [**DUNLOP Squash Racket TRISTORM LITE Black White**Dunlop Sports**£19.47**4.0★**▲ 168%**](https://www.amazon.co.uk/dp/B0F49345K3) [**MANJHONG Squash Racket (Beginner Frame) Aluminium Racquet Incl. Carrying Bag & Grip Tape Black**MANJHONG**£22.10**4.6★**▲ 162%**](https://www.amazon.co.uk/dp/B0FJFWCMQT) [**Raquex Progression Squash Balls (Mixed Box of 4) Four x Speeds Included: Competition Double Yellow Dot Yellow Red Blue. WSF Approved Squash Ball**Raquex**£10.94**4.5★**▲ 76%**](https://www.amazon.co.uk/dp/B0D8FX9XTN) [**Dunlop Squash Racket FX TEAM 125 Blue**Dunlop Sports**£58.32**4.4★**▲ 60%**](https://www.amazon.co.uk/dp/B0CYHGJSHS)
**~~View all trending →~~**
## **What buyers say about squash rackets**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Value For Money**26%
*“Not expensive”*
**Suitability Beginner**15%
*“Perfect for beginners”*
**Quality-Overall**13%
*“they are of good quality”*
**Weight Light**6%
*“Lightweight”*
**Exercise/Sports Suitability**6%
*“great for getting into the sport”*
**Design-Overall**6%
*“Looks awesome, great control and power”*
**Advertised Vs Actual Product**6%
*“Just as described”*
**Balance/Stability**6%
*“Good balance and control racket”*
**Comfort-Overall**3%
*“comfortable to play with”*
### **What buyers complain about **
**Durability**31%
*“Broke after 3 months”*
**Strap/String Quality**8%
*“strings snapped after 3 months”*
**Wood Quality**8%
*“not like the old days when they were made of wood - yes Im that old lol”*
**Grip**8%
*“wary about the grip”*
**Weight Heavy**6%
*“Didn't realise that it was 'heavy' compared to other more expensive rackets”*
**Balance/Stability**6%
*“Fairly easily bent”*
### **Top return reasons **
**Strap/String Quality**26%
**Durability**11%
**Advertised Vs Actual Product**11%
**Quality-Overall**10%
**Weight Heavy**9%
**Material Quality**7%
**Strength**4%
**Value For Money**4%
**Size-Overall**4%
**Defective Material/Parts**4%
## **Common questions**
- **Is squash rackets profitable to sell on Amazon United Kingdom?**
- The niche generates £228K/yr across 17 tracked products. 1 of 2 products launched in the last 360 days are still selling. 90-day search growth is -37.6%. Flapen's verdict: Skip it (47/100).
- **How competitive is the squash rackets niche?**
- 8 brands and 24 sellers compete. The top 5 products take 66% of clicks and top 5 brands hold 95% of demand.
- **What do buyers complain about in squash rackets?**
- Top complaints mined from reviews: Durability, Strap/String Quality, Wood Quality. The return rate is 0.8%.
- **When does demand for squash rackets peak?**
- Demand peaks in Oct–Nov; the busiest month runs 2.2× the quietest.
- **What does it cost to enter the squash rackets niche?**
- Listings span £10.94–£58.32; the average listing price is £39.95 (sweet spot $15–$100). The average incumbent carries 162 reviews — the moat a new listing must climb.
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