---
title: "Squash Balls — £131K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/sports-outdoors/squash-balls"
last_updated: "2026-07-31T15:14:12.514Z"
locale: en
meta:
description: "Niche score 47/100 · £131K/yr market · 101K searches/yr · £10.91 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 47/100 · £131K/yr market · 101K searches/yr · £10.91 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Squash Balls — £131K/yr Amazon UK Niche (2026) - Flapen"
---
# **squash balls**
**Skip it**
Soft demand (-29.6% this quarter) — this niche doesn't clear our bar today.
Market size 29Growth 10Conversion 94Competition 57Returns 98Price range 63Avg price 41Brand share 10Review moat 84Quality gap 30
**Returns**
**Incredible****0.4%**
return rate — above 5% kills the launch gate
**Conversion**
**Great****11.9%**
search→purchase rate — share of searches ending in a sale
**Review moat**
**Great****328.13**
avg incumbent reviews — the moat a new listing must climb
**Price range**
**Good****£4.95–£31.93**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Competition**
**Good****51%**
top-5 click share — leaders hold, buyers still browse
**Avg price**
**Okay****£10.91**
avg listing price — sweet spot $15–$100
**Quality gap**
**Okay****4.6★**
avg incumbent rating — lower means beatable quality
**Market size**
**Okay****£131K**
£131K/yr · 101K searches
**Growth**
**Bad****-29.6%**
90-day search growth — must beat 0% to launch
**Brand share**
**Bad****96%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United Kingdom niche tracking, squash balls is a £131K/yr Amazon United Kingdom market (101K searches/yr). The top 5 brands hold 96% of demand. Demand peaks in Dec. Verdict: Skip it — 47/100.
Data updated Jul 29, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **squash balls market data**
- **Units sold / yr**
- **10K–13K**
- avg 250–500/product
- **Revenue / yr**
- **£109K–£136K**
- units × avg price
- **Conversion rate**
- **11.9%**
- **Avg BSR**
- **#13**
- **Page quality**
- **0%**
- **Prime**
- **96%**
- **Sponsored**
- **52%**
- **Out of stock**
- **7.4%**
- **Avg brand age**
- **52 months**
- **Avg seller age**
- **195 days**
## **Competition & brand share**
The top 5 products take 51% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**9 **—flat
**Sellers**
**41**
**Top-5 brand share**
**96%**
Top 20: 100%
**Top-5 click share**
**51%**
Top 20: 97%
**Open market**
**3%**
- Raquex37% - Dunlop Sports30% - HEAD22% - Tecnifibre5% - llikknve2% - Bisienya1% - Open — no brand owns it (3 brands, 3%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -29.6% search growth over the last 90 days.
3K2KSpike '24Holiday '24Prime Day '25Spike '25Black Friday '25 seasonSepDecMarJunAugNovMarMay
Peak months: Dec · busiest ÷ quietest = 1.7×
[**Open Trend **](https://flapen.com/research/uk/sports-outdoors/squash-balls/trend)
## **Top squash balls search terms**
- **squash balls**66K/yr-30.0%9.1% conv. - **squash ball**13K/yr-16.9%6.4% conv. - **squash balls double yellow dot**7K/yr-14.2%17.7% conv. - **dunlop squash balls**5K/yr-28.7%12.8% conv. - **double yellow dot squash balls**3K/yr-19.3%20.3% conv. - **squash balls single yellow dot**5K/yr-55.9%14.3% conv. - **blue dot squash balls**4K/yr-54.5%10.4% conv. [**All search terms **](https://flapen.com/research/uk/sports-outdoors/squash-balls/search-terms)
## **Top squash balls products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%4%£5K8%£11K12%£16K16%£21K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)3 products missing review or click data not plotted
All 23 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Raquex Squash Balls (3 6 or 12 Balls) - 4x Speed Options: Elite Double Yellow Dot Intermediate Yellow Beginner Red Entry Level Blue**Raquex**£7.80**4.7★279 rev](https://www.amazon.co.uk/dp/B0CVBC92BV) [2**HEAD Unisex Adult Prime 3-Ball Tube DYD Tube Of 3 Squash Balls - Black one size**HEAD**£5.08**4.6★495 rev](https://www.amazon.co.uk/dp/B01IIKEEYG) [3**Raquex Progression Squash Balls (Mixed Box of 4) Four x Speeds Included: Competition Double Yellow Dot Yellow Red Blue. WSF Approved Squash Ball**Raquex**£10.94**4.5★122 rev](https://www.amazon.co.uk/dp/B0D8FX9XTN) [4**DUNLOP PRO Squash Balls - Tube of 3**Dunlop Sports**£7.89**4.6★1,139 rev](https://www.amazon.co.uk/dp/B00ENGGWTU) [5**Raquex Squash Balls (3 6 or 12 Balls) - 4x Speed Options: Elite Double Yellow Dot Intermediate Yellow Beginner Red Junior Blue (Yellow Dot)**Raquex**£8.09**4.7★279 rev](https://www.amazon.co.uk/dp/B0CVB9QFZW)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Azoisuwr 3PCS Squash Balls- Single Blue/Yellow/Red Dot Squash Ball Durable & High Bounce for All Skill Levels Player Competition and Training**Azoisuwr**£7.12**0 rev4mo ago](https://www.amazon.co.uk/dp/B0GTTLY5QY) [**llikknve 3PCS Squash Balls- Single Blue/Yellow/Red Dot Squash Ball Durable & High Bounce for Beginner Intermediate Elite Junior Competition and Training**llikknve**£8.99**0 rev5mo ago](https://www.amazon.co.uk/dp/B0GL2DS28R) [**High Elasticity Squash Balls - 4X Squash Balls Kids High Visibility Sports | Outdoor Rubber Hollow Ball Professional Player Training Beginner Blue Dot Ball Practice Aid with Durable Construction**Generic**£5.94**0 rev1y ago](https://www.amazon.co.uk/dp/B0FDKKFJCR) [**3 PCS Squash Balls - Yellow Red Blue Dot - Professional Grade Rubber Material for Elite to Beginner Competition and Training**Bisienya**£9.86**11 rev1y ago](https://www.amazon.co.uk/dp/B0DC5W2MQC) [**Raquex Progression Squash Balls (Mixed Box of 4) Four x Speeds Included: Competition Double Yellow Dot Yellow Red Blue. WSF Approved Squash Ball**Raquex**£10.94**122 rev2y ago](https://www.amazon.co.uk/dp/B0D8FX9XTN)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Azoisuwr 3PCS Squash Balls- Single Blue/Yellow/Red Dot Squash Ball Durable & High Bounce for All Skill Levels Player Competition and Training**Azoisuwr**£7.12**0.0★**▲ 292%**](https://www.amazon.co.uk/dp/B0GTTLY5QY) [**Dunlop Pro Squash Ball Squash Ball Box 12**Dunlop Sports**£28.26**4.6★**▲ 266%**](https://www.amazon.co.uk/dp/B00FHPL87C) [**Dunlop**Dunlop Sports**£31.93**4.6★**▲ 232%**](https://www.amazon.co.uk/dp/B00268SVMI) [**HEAD Unisex Adult Start 3-Ball Tube Squash Balls (pack Of 3) - Black One Size**HEAD**£6.27**4.6★**▲ 196%**](https://www.amazon.co.uk/dp/B01IIKEAT0) [**HEAD Unisex Adult Tournament 3-Ball Tube SYD Squash Balls (pack Of 3) - Black One Size**HEAD**£7.12**4.7★**▲ 157%**](https://www.amazon.co.uk/dp/B01IIKECPC)
**~~View all trending →~~**
## **What buyers say about squash balls**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**41%
*“Good value and consistent bounce”*
**Value For Money**22%
*“Value for money”*
**Durability**8%
*“unlikely to burst too soon”*
**Fun/Entertainment Experience**8%
*“Have provided hours of entertainment for our little man”*
**Suitability Winter Weather**4%
*“A great practice ball that bounces well in colder conditions allowing for a good game of Squash”*
**Rubber Quality**4%
*“rubber feels robust”*
**Exercise/Sports Suitability**4%
*“Ok for starting out using as practice balls”*
**Friction**4%
*“Good value and consistent bounce”*
**Suitability Beginner**4%
*“Great for beginners”*
**Advertised Vs Actual Product**3%
*“Perfect just what was needed”*
### **What buyers complain about **
**Quality-Overall**33%
*“Questionable quality”*
**Flatness**33%
*“then they were completely flat when playing the first time after opening seal”*
**Weight Heavy**33%
*“A bit heavy for Racquetball”*
### **Top return reasons **
**Size-Overall**48%
**Advertised Vs Actual Product**19%
**Quality-Overall**14%
**Color**10%
**Product Condition**5%
**Drop/Impact Protection**5%
## **Common questions**
- **Is squash balls profitable to sell on Amazon United Kingdom?**
- The niche generates £131K/yr across 23 tracked products. 0 of 2 products launched in the last 360 days are still selling. 90-day search growth is -29.6%. Flapen's verdict: Skip it (47/100).
- **How competitive is the squash balls niche?**
- 9 brands and 41 sellers compete. The top 5 products take 51% of clicks and top 5 brands hold 96% of demand.
- **What do buyers complain about in squash balls?**
- Top complaints mined from reviews: Quality-Overall, Flatness, Weight Heavy. The return rate is 0.4%.
- **When does demand for squash balls peak?**
- Demand peaks in Dec; the busiest month runs 1.7× the quietest.
- **What does it cost to enter the squash balls niche?**
- Listings span £4.95–£31.93; the average listing price is £10.91 (sweet spot $15–$100). The average incumbent carries 328 reviews — the moat a new listing must climb.
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