---
title: "Trend — soft football - Flapen"
canonical_url: "https://flapen.com/research/uk/sports-outdoors/soft-football/trend"
last_updated: "2026-08-01T00:39:15.026Z"
locale: en
meta:
  description: "Niche score 50/100 · £44K/yr market · 74K searches/yr · £10.76 avg price. A small market ($44K/yr) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 50/100 · £44K/yr market · 74K searches/yr · £10.76 avg price. A small market ($44K/yr) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Trend — soft football - Flapen"
---

# **soft football**

**Worth a look**

Shows low returns (0.5%), but a small market ($44K/yr) keeps it on the watch list.

Market size 11Growth 42Conversion 63Competition 44Returns 97Price range 35Avg price 40Brand share 41Review moat 89Quality gap 76

**Returns**

**Incredible****0.5%**

return rate — above 5% kills the launch gate

**Review moat**

**Great****221.73**

avg incumbent reviews — the moat a new listing must climb

**Quality gap**

**Great****4.3★**

avg incumbent rating — lower means beatable quality

**Conversion**

**Good****5.5%**

search→purchase rate — share of searches ending in a sale

**Competition**

**Okay****59%**

top-5 click share — leaders hold, buyers still browse

**Growth**

**Okay****+13.7%**

90-day search growth — must beat 0% to launch

**Brand share**

**Okay****81%**

top-5 brand share — brands hold most of the demand

**Avg price**

**Okay****£10.76**

avg listing price — sweet spot $15–$100

**Price range**

**Okay****£3.65–£21.11**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Market size**

**Bad****£44K**

£44K/yr · 74K searches

**Signals**[** Low Review Barrier**](https://flapen.com/research/niches?market=uk&signal=low_review_barrier "Top brand's reviews < 500")