---
title: "Trend — soft flask - Flapen"
canonical_url: "https://flapen.com/research/uk/sports-outdoors/soft-flask/trend"
last_updated: "2026-07-31T21:11:08.084Z"
locale: en
meta:
  description: "Niche score 56/100 · £122K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 56/100 · £122K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Trend — soft flask - Flapen"
---

# **soft flask**

**Worth a look**

Shows low returns (1.0%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 28Growth 39Conversion 65Competition 57Returns 95Price range 50Avg price 35Brand share 58Review moat 73Quality gap 80

**Returns**

**Great****1.0%**

return rate — above 5% kills the launch gate

**Quality gap**

**Great****4.2★**

avg incumbent rating — lower means beatable quality

**Review moat**

**Good****595.4**

avg incumbent reviews — the moat a new listing must climb

**Conversion**

**Good****5.7%**

search→purchase rate — share of searches ending in a sale

**Brand share**

**Good****70%**

top-5 brand share — brands hold most of the demand

**Competition**

**Good****51%**

top-5 click share — leaders hold, buyers still browse

**Price range**

**Good****£2.71–£27.30**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Growth**

**Okay****+11.3%**

90-day search growth — must beat 0% to launch

**Avg price**

**Okay****£10.19**

avg listing price — sweet spot $15–$100

**Market size**

**Okay****£122K**

£122K/yr · 209K searches