---
title: "Skateboard — £210K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/sports-outdoors/skateboard"
last_updated: "2026-07-31T17:15:30.336Z"
locale: en
meta:
description: "Niche score 61/100 · £210K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 61/100 · £210K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Skateboard — £210K/yr Amazon UK Niche (2026) - Flapen"
---
# **skateboard**
**Worth a look**
Shows low returns (1.0%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Market size 41Growth 38Conversion 13Competition 91Returns 95Price range 80Avg price 91Brand share 90Review moat 61Quality gap 45
**Returns**
**Incredible****1.0%**
return rate — above 5% kills the launch gate
**Competition**
**Great****24%**
top-5 click share — an open shelf
**Avg price**
**Great****£21.55**
avg listing price — sweet spot $15–$100
**Brand share**
**Great****45%**
top-5 brand share — no brand owns this niche
**Price range**
**Great****£8.15–£44.85**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Review moat**
**Good****1,066.52**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Market size**
**Okay****£210K**
£210K/yr · 919K searches
**Growth**
**Okay****+10.1%**
90-day search growth — must beat 0% to launch
**Conversion**
**Bad****1.1%**
search→purchase rate — share of searches ending in a sale
**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=uk&signal=no_dominant_brand "Top brand's click share < 20%") [** Out of Stock**](https://flapen.com/research/niches?market=uk&signal=out_of_stock "OOS rate > 10%")
According to Flapen's Amazon United Kingdom niche tracking, skateboard is a £210K/yr Amazon United Kingdom market (919K searches/yr). The top 5 brands hold 45% of demand. Demand peaks in Nov–Dec. Verdict: Worth a look — 61/100.
Data updated Jul 29, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **skateboard market data**
- **Units sold / yr**
- **10K–13K**
- avg 100–250/product
- **Revenue / yr**
- **£216K–£269K**
- units × avg price
- **Conversion rate**
- **1.1%**
- **Avg BSR**
- **#18**
- **Page quality**
- **0%**
- **Prime**
- **77%**
- **Sponsored**
- **84%**
- **Out of stock**
- **20.3%**
- **Avg brand age**
- **45 months**
- **Avg seller age**
- **187 days**
## **Competition & brand share**
Clicks spread well past the top 5 (24% combined) — an open shelf where new products get seen.
**Brands**
**36 **▲rising
**Sellers**
**64**
**Top-5 brand share**
**45%**
Top 20: 88%
**Top-5 click share**
**24%**
Top 20: 62%
**Open market**
**50%**
- Xootz19% - RUNDONG9% - BELEEV7% - Osprey5% - BOSONER5% - Forzueby5%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +10.1% search growth over the last 90 days.
35K25KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Nov, Dec · busiest ÷ quietest = 2.8×
[**Open Trend **](https://flapen.com/research/uk/sports-outdoors/skateboard/trend)
## **Top skateboard search terms**
- **skateboard**657K/yr+9.4%0.7% conv. - **kids skateboard**59K/yr+16.4%1.8% conv. - **skateboards**27K/yr+8.6%0.5% conv. - **skate board**29K/yr+8.1%0.9% conv. - **skateboard for kids ages 6-12**30K/yr+14.8%1.6% conv. - **girls skateboard**16K/yr+24.6%1.9% conv. - **adult skateboard**12K/yr+17.9%1.2% conv. - **skateboard kids**11K/yr+19.2%1.6% conv. - **skateboard adult**9K/yr+6.9%1.1% conv. - **skate board for kids ages 6-12**10K/yr+15.1%1.8% conv. [**All search terms **](https://flapen.com/research/uk/sports-outdoors/skateboard/search-terms)
## **Top skateboard products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%2%£4K4%£8K6%£13K8%£17K1101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Xootz Kids Complete Beginners Double Kick Trick Skateboard Maple Deck - 31 x 8 Inches Snake Skull TY5844**Xootz**£19.51**4.5★419 rev](https://www.amazon.co.uk/dp/B071JF6RPK) [2**Xootz Kids Complete Beginners Double Kick Trick Skateboard Maple Deck - 31 x 8 Inches Tentacles TY5760**Xootz**£17.64**4.0★269 rev](https://www.amazon.co.uk/dp/B01B2YNSJC) [3**Forzueby Adult/Kids Knee Pads Elbow Pads Wrist Guards 6 in 1 Protective Gear Set for Inline Roller Skating Skateboarding Scooter BMX etc**Forzueby**£18.58**4.6★3,316 rev](https://www.amazon.co.uk/dp/B09GBL6YJ6) [4**Kids/Youth Knee Pads Elbow Pad Wrist Guards Protective Gear Set for Child Roller Skates Cycling Bike Skateboard Inline Skatings Scooter Riding BMX bike And Other Outdoor Sports Activities**RUNDONG**£10.93**4.4★1,437 rev](https://www.amazon.co.uk/dp/B0882NC5Y7) [5**Kids/Youth Knee Pad Elbow Pads for Roller Skates Cycling BMX Bike Skateboard Inline Rollerblading Skating Skatings Scooter Riding Sports (A-Purple Medium(6-15 years))**BOSONER**£12.36**4.6★14,247 rev](https://www.amazon.co.uk/dp/B07CTH99XV)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Lafefe Kids Protective Gear Set 6 in 1 Knee Pads Elbow Pads Wrist Guards with PP Shell & EVA Cushion Adjustable Skating Pads for Roller Skating Skateboard Cycling**Lafefe**£14.08**1 rev2mo ago](https://www.amazon.co.uk/dp/B0GZJSTF5F) [**Youth Kids Adult Knee Pads Elbow Pads Wrist Guards Set 6 in 1 Protective Gear for Roller Skating Skateboard Inline Skating Scooter BMX Cycling Outdoor Sports (3-15 Years & Adults)**Admygo**£18.13**7 rev3mo ago](https://www.amazon.co.uk/dp/B0GZ2BPDQ9) [**Professional Double Kick Skateboard 31 inch Maple Deck ABEC-9 Bearings 95A PU Wheels Custom Graphic Design (bat King(T-Tool Included) 31in) (bat king 31in)**vigvitspo**£30.66**5 rev11mo ago](https://www.amazon.co.uk/dp/B0GDMGJ9QH) [**M.Y X-Skate Blue Sketch Complete Skateboard 31 Double Kick Beginner Skateboard for Kids Teenagers & Adults 7 Ply Birch Deck ABEC 7 Bearings for tricks and skateparks**M.Y**£23.55**835 rev11mo ago](https://www.amazon.co.uk/dp/B0FM4B3FD5) [**WOLT Skateboard Backpack 15.6 Inch Laptop Backpack for Men Women Sports Backpack with Ball Holder Black**WOLT**£28.60**79 rev1y ago](https://www.amazon.co.uk/dp/B0DFGN39W1)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Youth Kids Adult Knee Pads Elbow Pads Wrist Guards Set 6 in 1 Protective Gear for Roller Skating Skateboard Inline Skating Scooter BMX Cycling Outdoor Sports (3-15 Years & Adults)**Admygo**£18.13**4.4★**▲ 202%**](https://www.amazon.co.uk/dp/B0GZ2BPDQ9) [**Kids/Youth Knee Pad Elbow Pads for Roller Skates Cycling BMX Bike Skateboard Inline Rollerblading Skating Skatings Scooter Riding Sports (A-Purple Medium(6-15 years))**BOSONER**£12.36**4.6★**▲ 199%**](https://www.amazon.co.uk/dp/B07CTH99XV) [**Lafefe Kids Protective Gear Set 6 in 1 Knee Pads Elbow Pads Wrist Guards with PP Shell & EVA Cushion Adjustable Skating Pads for Roller Skating Skateboard Cycling**Lafefe**£14.08**5.0★**▲ 198%**](https://www.amazon.co.uk/dp/B0GZJSTF5F) [**WOLT Skateboard Backpack 15.6 Inch Laptop Backpack for Men Women Sports Backpack with Ball Holder Black**WOLT**£28.60**4.6★**▲ 196%**](https://www.amazon.co.uk/dp/B0DFGN39W1) [**Kids/Youth Knee Pads Elbow Pads Wrist Guards 3 in 1 Protective Gear Set for Child Roller Skates Cycling Inline Skating Scooter Skateboard BMX Bike Riding and Multiple Outdoor Sports**RUNDONG**£10.83**4.5★**▲ 151%**](https://www.amazon.co.uk/dp/B0B388BCY9)
**~~View all trending →~~**
## **What buyers say about skateboard**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**25%
*“quality skateboard”*
**Size-Overall**11%
*“Fits perfect”*
**Suitability Beginner**11%
*“it seems like a good safe board for beginners”*
**Value For Money**11%
*“a very good affordable skateboard”*
**Design-Overall**7%
*“the design is so bright”*
**Advertised Vs Actual Product**6%
*“better than the picture”*
**Color**4%
*“Good size and nice colour”*
**Durability**3%
*“Sturdy and durable”*
**Ease Of Use**2%
*“Very easy to use”*
**Soft Feel**2%
*“Smooth ride”*
### **What buyers complain about **
**Size-Overall**29%
*“wrong sizing”*
**Durability**11%
*“they break easily”*
**Quality-Overall**7%
*“This is not a well made board”*
**Color**4%
*“the moon ain't red”*
**Functionality-Overall**4%
*“still not working”*
**Stiffness**4%
*“also trucks are very stiff”*
**Suitability Winter Weather**4%
*“did not ride over winter”*
**Defective Material/Parts**2%
*“Inner and outer parts detach”*
**Value For Money**2%
*“Not the worth the money”*
**Grip**2%
*“Extremely disappointing 😞 The gripper paper”*
### **Top return reasons **
**Size-Overall**81%
**Quality-Overall**3%
**Comfort-Overall**2%
**Defective Material/Parts**2%
**Color**2%
**Functionality-Overall**2%
**Advertised Vs Actual Product**1%
**Safety Standards**1%
**Drop/Impact Protection**1%
**Adhesion/Stickiness**1%
## **Common questions**
- **Is skateboard profitable to sell on Amazon United Kingdom?**
- The niche generates £210K/yr across 77 tracked products. 0 of 11 products launched in the last 360 days are still selling. 90-day search growth is +10.1%. Flapen's verdict: Worth a look (61/100).
- **How competitive is the skateboard niche?**
- 36 brands and 64 sellers compete. The top 5 products take 24% of clicks and top 5 brands hold 45% of demand.
- **What do buyers complain about in skateboard?**
- Top complaints mined from reviews: Size-Overall, Durability, Quality-Overall. The return rate is 1.0%.
- **When does demand for skateboard peak?**
- Demand peaks in Nov–Dec; the busiest month runs 2.8× the quietest.
- **What does it cost to enter the skateboard niche?**
- Listings span £8.15–£44.85; the average listing price is £21.55 (sweet spot $15–$100). The average incumbent carries 1,067 reviews — the moat a new listing must climb.
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