---
title: "Shuttlecocks — £425K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/sports-outdoors/shuttlecocks"
last_updated: "2026-07-31T08:10:57.295Z"
locale: en
meta:
description: "Niche score 64/100 · £425K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 64/100 · £425K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Shuttlecocks — £425K/yr Amazon UK Niche (2026) - Flapen"
---
# **shuttlecocks**
**Worth a look**
Shows low returns (0.4%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Market size 57Growth 71Conversion 97Competition 47Returns 98Price range 53Avg price 26Brand share 59Review moat 64Quality gap 55
**Returns**
**Incredible****0.4%**
return rate — above 5% kills the launch gate
**Conversion**
**Incredible****14.9%**
search→purchase rate — share of searches ending in a sale
**Growth**
**Good****+53.0%**
90-day search growth — must beat 0% to launch
**Review moat**
**Good****933.57**
avg incumbent reviews — the moat a new listing must climb
**Brand share**
**Good****70%**
top-5 brand share — brands hold most of the demand
**Market size**
**Good****£425K**
£425K/yr · 314K searches
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Price range**
**Good****£5.22–£26.22**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Competition**
**Okay****57%**
top-5 click share — leaders hold, buyers still browse
**Avg price**
**Okay****£9.06**
avg listing price — sweet spot $15–$100
According to Flapen's Amazon United Kingdom niche tracking, shuttlecocks is a £425K/yr Amazon United Kingdom market (314K searches/yr). The top 5 brands hold 70% of demand. Demand peaks in May–Jul–Aug. Verdict: Worth a look — 64/100.
Data updated Jul 29, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **shuttlecocks market data**
- **Units sold / yr**
- **30K–40K**
- avg 1,250–1,500/product
- **Revenue / yr**
- **£272K–£362K**
- units × avg price
- **Conversion rate**
- **14.9%**
- **Avg BSR**
- **#9**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **62%**
- **Out of stock**
- **5.9%**
- **Avg brand age**
- **51 months**
- **Avg seller age**
- **178 days**
## **Competition & brand share**
The top 5 products take 57% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**13 **▼falling
**Sellers**
**86**
**Top-5 brand share**
**70%**
Top 20: 100%
**Top-5 click share**
**57%**
Top 20: 99%
**Open market**
**21%**
- Raquex27% - YONEX13% - HIRALIY10% - MANJHONG10% - Multibao10% - BAIHUALIN9%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +53.0% search growth over the last 90 days.
15K10KHoliday '24Spike '25Prime Day '25Black Friday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: May, Jul, Aug · busiest ÷ quietest = 2.2×
[**Open Trend **](https://flapen.com/research/uk/sports-outdoors/shuttlecocks/trend)
## **Top shuttlecocks search terms**
- **shuttlecocks badminton**123K/yr+38.4%13.1% conv. - **shuttlecocks**101K/yr+91.3%12.2% conv. - **badminton shuttlecock**50K/yr+34.3%7.8% conv. - **shuttlecock**14K/yr+83.0%8.4% conv. - **shuttle cocks**8K/yr+65.6%12.6% conv. - **badminton ball**7K/yr+9.9%5.8% conv. - **shuttle cock**4K/yr+80.1%10.8% conv. - **shuttle**4K/yr+11.8%2.0% conv. - **badminton shuttles**3K/yr+8.7%6.3% conv. [**All search terms **](https://flapen.com/research/uk/sports-outdoors/shuttlecocks/search-terms)
## **Top shuttlecocks products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%5%£21K10%£43K15%£64K20%£85K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 21 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Raquex Badminton Shuttlecocks - Yellow/White Tube of 6 - All Natural Cork Shuttlecocks Nylon Feathers - Three Speed Options Indoor Outdoor Durable Badminton Shuttles (77 White)**Raquex**£5.62**4.5★668 rev](https://www.amazon.co.uk/dp/B0D124G468) [2**HIRALIY 12 Nylon Badminton Shuttlecocks Yellow Speed 77**HIRALIY**£9.02**4.2★3,373 rev](https://www.amazon.co.uk/dp/B0DKJMHPT1) [3**MANJHONG Nylon Badminton Shuttlecocks Great Flight & Balance Durable Shuttlecocks for Indoor Outdoor Sports Playing Yellow 6 Pack**MANJHONG**£5.49**4.5★1,051 rev](https://www.amazon.co.uk/dp/B0B4NQ92VR) [4**YONEX Mavis 300 Badminton Shuttlecocks (6 pieces) White 78-Medium-Blue**YONEX**£13.44**4.6★1,749 rev](https://www.amazon.co.uk/dp/B000AS8XB0) [5**Echelon E100 Yellow Shuttlecocks**Echelon**£5.38**4.5★2,489 rev](https://www.amazon.co.uk/dp/B007218MI2)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**TSportsuk 2000 Nylon Badminton Shuttlecocks Medium Speed (Yellow)**TSportsuk**£5.78**1 rev4mo ago](https://www.amazon.co.uk/dp/B0GM8K27XD) [**Multibao 12-Pack Professional Badminton Shuttlecocks Duck Feather With Great Durability Stability and Balance Suitable for Training Family Outdoor Sports (Model: TL666)**Multibao**£12.95**18 rev10mo ago](https://www.amazon.co.uk/dp/B0FRLWLHCF) [**Multibao 12PCS Nylon Badminton Shuttlecocks Durable Windproof & High-Speed 77-79 For Indoor Outdoor Sports Activities Game Practice**Multibao**£6.17**30 rev1y ago](https://www.amazon.co.uk/dp/B0F1MHTM3T) [**HIRALIY 12 Nylon Badminton Shuttlecocks Yellow Speed 77**HIRALIY**£9.02**3,373 rev1y ago](https://www.amazon.co.uk/dp/B0DKJMHPT1) [**Raquex Badminton Shuttlecocks - Yellow/White Tube of 6 - All Natural Cork Shuttlecocks Nylon Feathers - Three Speed Options Indoor Outdoor Durable Badminton Shuttles (78 White)**Raquex**£5.53**668 rev2y ago](https://www.amazon.co.uk/dp/B0D6CXJHC1)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**TSportsuk 2000 Nylon Badminton Shuttlecocks Medium Speed (Yellow)**TSportsuk**£5.78**5.0★**▲ 124%**](https://www.amazon.co.uk/dp/B0GM8K27XD) [**Yonex Mavis 300 Medium Speed Nylon Plastic Shuttlecock (White Pkg of 2 tubes (12 pcs))**YONEX**£26.22**4.6★**▲ 124%**](https://www.amazon.co.uk/dp/B0121K1M3A) [**YONEX Mavis 300 Badminton Shuttlecocks (6 pieces) White 78-Medium-Blue**YONEX**£13.44**4.6★**▲ 95%**](https://www.amazon.co.uk/dp/B000AS8XB0) [**Voarge 12Pcs Nylon Badminton with Great Stability and Durability Shuttlecocks for Indoor Outdoor Sports Fitness Game Assorted Colors Random Color**Voarge**£6.44**4.3★**▲ 75%**](https://www.amazon.co.uk/dp/B09BQ9QVTS) [**BAIHUALIN WHiZZ Colourful Shuttlecocks Badminton Durable Nylon Shuttles for Indoor Outdoor Recreational Game Practice Sports 6x Orange**BAIHUALIN**£5.22**4.3★**▲ 66%**](https://www.amazon.co.uk/dp/B0CCP52CJ5)
**~~View all trending →~~**
## **What buyers say about shuttlecocks**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Value For Money**35%
*“Good value”*
**Quality-Overall**21%
*“they perform consistently well”*
**Durability**7%
*“Priced well and durable”*
**Weight Light**5%
*“Good weight”*
**Color**5%
*“The color is nice and bright, visible to see”*
**Advertised Vs Actual Product**3%
*“The product supplied was exactly what I wanted”*
**Functionality-Overall**3%
*“Good for flights like 78+ Lighter and faster flight”*
**Efficiency**3%
*“Work well”*
**Fun/Entertainment Experience**2%
*“its okay for kids fun games”*
**Balance/Stability**2%
*“balance during play”*
### **What buyers complain about **
**Quality-Overall**42%
*“Bad quality”*
**Durability**22%
*“breaks too soon”*
**Weight Heavy**6%
*“comparitively heavier than Yonex”*
**Ease Of Use**5%
*“Not good for use”*
**Zipper Quality**5%
*“Lacking zip and zing and mostly no longer usable after just a few sessions”*
**Material Quality**2%
*“Cheap plastic”*
**Adhesion/Stickiness**2%
*“I suspect super glue will not last much longer so a wasted purchase”*
**Value For Money**2%
*“not worth any money”*
**Suitability Pro/Experts**2%
*“Im no professional”*
**Stiffness**1%
*“In general these feel a bit stiff”*
### **Top return reasons **
**Quality-Overall**36%
**Value For Money**14%
**Functionality-Overall**8%
**Durability**8%
**Weight Heavy**4%
**Ease Of Use**3%
**Material Quality**3%
**Advertised Vs Actual Product**3%
**Color**3%
**Product Condition**2%
## **Common questions**
- **Is shuttlecocks profitable to sell on Amazon United Kingdom?**
- The niche generates £425K/yr across 21 tracked products. 0 of 2 products launched in the last 360 days are still selling. 90-day search growth is +53.0%. Flapen's verdict: Worth a look (64/100).
- **How competitive is the shuttlecocks niche?**
- 13 brands and 86 sellers compete. The top 5 products take 57% of clicks and top 5 brands hold 70% of demand.
- **What do buyers complain about in shuttlecocks?**
- Top complaints mined from reviews: Quality-Overall, Durability, Weight Heavy. The return rate is 0.4%.
- **When does demand for shuttlecocks peak?**
- Demand peaks in May–Jul–Aug; the busiest month runs 2.2× the quietest.
- **What does it cost to enter the shuttlecocks niche?**
- Listings span £5.22–£26.22; the average listing price is £9.06 (sweet spot $15–$100). The average incumbent carries 934 reviews — the moat a new listing must climb.
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