---
title: "Scrum Cap — £43K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/sports-outdoors/scrum-cap"
last_updated: "2026-07-31T19:37:28.836Z"
locale: en
meta:
description: "Niche score 42/100 · £43K/yr market · 124K searches/yr · £21.77 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 42/100 · £43K/yr market · 124K searches/yr · £21.77 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Scrum Cap — £43K/yr Amazon UK Niche (2026) - Flapen"
---
# **scrum cap**
**Skip it**
Soft demand (-62.3% this quarter) — this niche doesn't clear our bar today.
Market size 11Growth 0Conversion 20Competition 63Returns 37Price range 87Avg price 92Brand share 68Review moat 97Quality gap 50
**Review moat**
**Incredible****62.59**
avg incumbent reviews — the moat a new listing must climb
**Avg price**
**Great****£21.77**
avg listing price — sweet spot $15–$100
**Price range**
**Great****£7.02–£83.26**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Brand share**
**Good****64%**
top-5 brand share — brands hold most of the demand
**Competition**
**Good****47%**
top-5 click share — leaders hold, buyers still browse
**Quality gap**
**Good****4.5★**
avg incumbent rating — lower means beatable quality
**Returns**
**Okay****4.0%**
return rate — above 5% kills the launch gate
**Conversion**
**Bad****1.6%**
search→purchase rate — share of searches ending in a sale
**Market size**
**Bad****£43K**
£43K/yr · 124K searches
**Growth**
**Bad****-62.3%**
90-day search growth — must beat 0% to launch
**Signals**[** Low Review Barrier**](https://flapen.com/research/niches?market=uk&signal=low_review_barrier "Top brand's reviews < 500") [** Out of Stock**](https://flapen.com/research/niches?market=uk&signal=out_of_stock "OOS rate > 10%")
According to Flapen's Amazon United Kingdom niche tracking, scrum cap is a £43K/yr Amazon United Kingdom market (124K searches/yr). The top 5 brands hold 64% of demand. Demand peaks in Sep–Oct–Nov–Dec. Verdict: Skip it — 42/100.
Data updated Jul 29, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **scrum cap market data**
- **Units sold / yr**
- **2K–2K**
- avg 0–100/product
- **Revenue / yr**
- **£33K–£44K**
- units × avg price
- **Conversion rate**
- **1.6%**
- **Avg BSR**
- **#653**
- **Page quality**
- **0%**
- **Prime**
- **93%**
- **Sponsored**
- **78%**
- **Out of stock**
- **10.3%**
- **Avg brand age**
- **51 months**
- **Avg seller age**
- **196 days**
## **Competition & brand share**
The top 5 products take 47% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**16 **▼falling
**Sellers**
**34**
**Top-5 brand share**
**64%**
Top 20: 100%
**Top-5 click share**
**47%**
Top 20: 93%
**Open market**
**30%**
- Castore22% - ZENFUN16% - Arena Scarves10% - Moonlove9% - DGYAO7% - Erthree6%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -62.3% search growth over the last 90 days.
5K3KSpike '24Spike '25Prime Day '25Black Friday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Sep, Oct, Nov, Dec · busiest ÷ quietest = 7.0×
[**Open Trend **](https://flapen.com/research/uk/sports-outdoors/scrum-cap/trend)
## **Top scrum cap search terms**
- **scrum cap**35K/yr-62.0%0.6% conv. - **rugby headguard**17K/yr-45.9%0.2% conv. - **scrum cap rugby**17K/yr-75.4%0.5% conv. - **rugby scrum cap**9K/yr-48.7%0.5% conv. - **rugby cap**3K/yr-14.8%0.1% conv. - **scrum hat**7K/yr-59.4%0.3% conv. - **scrum cap junior**3K/yr-35.8%0.2% conv. - **rugby hat**4K/yr-45.3%0.8% conv. - **scrum caps**4K/yr-56.5%0.5% conv. - **scrum cap adult**3K/yr-52.3%0.5% conv. [**All search terms **](https://flapen.com/research/uk/sports-outdoors/scrum-cap/search-terms)
## **Top scrum cap products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%5%£2K10%£4K15%£6K20%£9K1101001K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)7 products missing review or click data not plotted
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**ZENFUN Rugby Helmet Shell Soft Padded Headgear for Soccer Protective Football Headguards for Youth Scrum Cap for Head Protection-M**ZENFUN**£10.92**4.3★67 rev](https://www.amazon.co.uk/dp/B0CHVVWV67) [2**Arena Scarves England Rugby Navy Bronx Hat**Arena Scarves**£14.79**4.4★15 rev](https://www.amazon.co.uk/dp/B095X64KZ4) [3**Castore England Rugby Unisex Matchday Cap Rhodonite/Diva Pink O/S**Castore**£24.50**0.0★0 rev](https://www.amazon.co.uk/dp/B0H2JQLSVF) [4**Adults Rugby Headguards Soft Padded Breathable Adjustable Head Protector for Men Football Soccer Multi-Sports Anti-Collision Head Gear**Moonlove**£12.88**4.7★16 rev](https://www.amazon.co.uk/dp/B0BXP69W4F) [5**Rugby Soft Helmet Breathable Protective Headguard Soccer For Outdoor Sports Youth Adults Flag Football Roller Skating Cycling and More(C size:L)**Erthree**£13.29**4.2★52 rev](https://www.amazon.co.uk/dp/B09DD749X3)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Castore England Rugby Unisex Matchday Cap Rhodonite/Diva Pink O/S**Castore**£24.50**0 rev2mo ago](https://www.amazon.co.uk/dp/B0H2JQLSVF) [**Castore England Rugby Unisex Team Cap Black/Persian Red O/S**Castore**£24.42**0 rev2mo ago](https://www.amazon.co.uk/dp/B0H2JL1952) [**England Rugby Unisex Team Visor Castore Black/Persian Red O/S**Castore**£15.62**0 rev2mo ago](https://www.amazon.co.uk/dp/B0H2JXYJS4) [**Castore England Rugby Unisex Reversible Bucket Hat Rhodonite/Diva Pink O/S**Castore**£23.76**0 rev2mo ago](https://www.amazon.co.uk/dp/B0H2JQ4F4X) [**Castore England Rugby Unisex Bobble Beanie Hat Persian Red Black O/S**Castore**£14.49**0 rev2mo ago](https://www.amazon.co.uk/dp/B0H2JH5WZ7)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Castore England Rugby Unisex Reversible Bucket Hat Rhodonite/Diva Pink O/S**Castore**£23.76**0.0★**▲ 507%**](https://www.amazon.co.uk/dp/B0H2JQ4F4X) [**Castore England Rugby Unisex Bobble Beanie Hat Persian Red Black O/S**Castore**£14.49**0.0★**▲ 504%**](https://www.amazon.co.uk/dp/B0H2JH5WZ7) [**England Rugby Unisex Team Visor Castore Black/Persian Red O/S**Castore**£15.62**0.0★**▲ 503%**](https://www.amazon.co.uk/dp/B0H2JXYJS4) [**Castore England Rugby Unisex Matchday Cap Rhodonite/Diva Pink O/S**Castore**£24.50**0.0★**▲ 501%**](https://www.amazon.co.uk/dp/B0H2JQLSVF) [**Castore England Rugby Unisex Team Cap Black/Persian Red O/S**Castore**£24.42**0.0★**▲ 499%**](https://www.amazon.co.uk/dp/B0H2JL1952)
**~~View all trending →~~**
## **What buyers say about scrum cap**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**32%
*“looks well made”*
**Size-Overall**14%
*“Great quality and fit”*
**Heel Support**9%
*“My daughter also says she feels like it gives her they extra support is well around her feet”*
**Comfort-Overall**9%
*“Very comfortable and makes it easy to see my son on the pitch”*
**Safety Standards**5%
*“Quickly accepted as protection by my grandsons”*
**Protection**5%
*“Head protector”*
**Weight Light**5%
*“lightweight”*
**Value For Money**5%
*“Good value”*
**Gifting Purpose**5%
*“Fun novelty gift”*
**Ease Of Use**5%
*“easy to wear”*
### **What buyers complain about **
**Durability**33%
*“Didnt last long”*
**Shape/Style**17%
*“It just looks tacky now”*
**Size-Overall**17%
*“Was too small so returned it”*
**Adhesion/Stickiness**8%
*“doesnt actually stay on the laces”*
**Strength**8%
*“not strong enough”*
**Functionality-Overall**8%
*“execution is poor”*
### **Top return reasons **
**Size-Overall**85%
**Durability**5%
**Color**3%
**Advertised Vs Actual Product**2%
**Cushion**2%
**Quality-Overall**1%
**Value For Money**1%
**Drop/Impact Protection**1%
**Strap/String Quality**1%
**Functionality-Overall**1%
## **Common questions**
- **Is scrum cap profitable to sell on Amazon United Kingdom?**
- The niche generates £43K/yr across 27 tracked products. 0 of 10 products launched in the last 360 days are still selling. 90-day search growth is -62.3%. Flapen's verdict: Skip it (42/100).
- **How competitive is the scrum cap niche?**
- 16 brands and 34 sellers compete. The top 5 products take 47% of clicks and top 5 brands hold 64% of demand.
- **What do buyers complain about in scrum cap?**
- Top complaints mined from reviews: Durability, Shape/Style, Size-Overall. The return rate is 4.0%.
- **When does demand for scrum cap peak?**
- Demand peaks in Sep–Oct–Nov–Dec; the busiest month runs 7.0× the quietest.
- **What does it cost to enter the scrum cap niche?**
- Listings span £7.02–£83.26; the average listing price is £21.77 (sweet spot $15–$100). The average incumbent carries 63 reviews — the moat a new listing must climb.
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