---
title: "Search terms — running belt - Flapen"
canonical_url: "https://flapen.com/research/uk/sports-outdoors/running-belt/search-terms"
last_updated: "2026-07-31T22:34:54.632Z"
locale: en
meta:
  description: "Niche score 46/100 · £435K/yr market · 876K searches/yr · £10.66 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:description": "Niche score 46/100 · £435K/yr market · 876K searches/yr · £10.66 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:title": "Search terms — running belt - Flapen"
---

# **running belt**

**Skip it**

A concentrated shelf (top 5 take 79% of clicks) — this niche doesn't clear our bar today.

Market size 57Growth 31Conversion 56Competition 18Returns 83Price range 55Avg price 39Brand share 30Review moat 35Quality gap 65

**Returns**

**Great****1.6%**

return rate — above 5% kills the launch gate

**Quality gap**

**Good****4.4★**

avg incumbent rating — lower means beatable quality

**Market size**

**Good****£435K**

£435K/yr · 876K searches

**Conversion**

**Good****4.7%**

search→purchase rate — share of searches ending in a sale

**Price range**

**Good****£4.91–£27.14**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Avg price**

**Okay****£10.66**

avg listing price — sweet spot $15–$100

**Review moat**

**Okay****3,007.15**

avg incumbent reviews — the moat a new listing must climb

**Growth**

**Okay****+5.0%**

90-day search growth — must beat 0% to launch

**Brand share**

**Okay****87%**

top-5 brand share — brands hold most of the demand

**Competition**

**Bad****79%**

top-5 click share — a locked-up shelf