---
title: "Products — roller skates - Flapen"
canonical_url: "https://flapen.com/research/uk/sports-outdoors/roller-skates/products"
last_updated: "2026-08-01T18:32:57.649Z"
locale: en
meta:
  description: "Niche score 52/100 · £189K/yr market · 1.0M searches/yr · £27.92 avg price. Weak search conversion (0.7%) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 52/100 · £189K/yr market · 1.0M searches/yr · £27.92 avg price. Weak search conversion (0.7%) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Products — roller skates - Flapen"
---

# **roller skates**

**Worth a look**

Shows a sweet-spot price point ($27.92 avg), but weak search conversion (0.7%) keeps it on the watch list.

Market size 38Growth 23Conversion 8Competition 89Returns 79Price range 82Avg price 95Brand share 66Review moat 62Quality gap 23

**Avg price**

**Incredible****£27.92**

avg listing price — sweet spot $15–$100

**Competition**

**Great****26%**

top-5 click share — an open shelf

**Price range**

**Great****£10.32–£38.72**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Returns**

**Great****1.8%**

return rate — above 5% kills the launch gate

**Brand share**

**Good****65%**

top-5 brand share — brands hold most of the demand

**Review moat**

**Good****1,009.37**

avg incumbent reviews — the moat a new listing must climb

**Market size**

**Okay****£189K**

£189K/yr · 1.0M searches

**Growth**

**Bad****-4.3%**

90-day search growth — must beat 0% to launch

**Quality gap**

**Bad****4.6★**

avg incumbent rating — lower means beatable quality

**Conversion**

**Bad****0.7%**

search→purchase rate — share of searches ending in a sale