---
title: "Products — personalised football - Flapen"
canonical_url: "https://flapen.com/research/uk/sports-outdoors/personalised-football/products"
last_updated: "2026-07-31T18:54:27.970Z"
locale: en
meta:
  description: "Niche score 46/100 · £18K/yr market · 61K searches/yr · £14.11 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:description": "Niche score 46/100 · £18K/yr market · 61K searches/yr · £14.11 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:title": "Products — personalised football - Flapen"
---

# **personalised football**

**Skip it**

A small market ($18K/yr) — this niche doesn't clear our bar today.

Market size 5Growth 85Conversion 27Competition 19Returns 95Price range 56Avg price 68Brand share 34Review moat 53Quality gap 50

**Returns**

**Incredible****1.0%**

return rate — above 5% kills the launch gate

**Growth**

**Great****+85.9%**

90-day search growth — must beat 0% to launch

**Avg price**

**Good****£14.11**

avg listing price — sweet spot $15–$100

**Price range**

**Good****£7.21–£25.09**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Review moat**

**Good****1,391.25**

avg incumbent reviews — the moat a new listing must climb

**Quality gap**

**Good****4.5★**

avg incumbent rating — lower means beatable quality

**Brand share**

**Okay****84%**

top-5 brand share — brands hold most of the demand

**Conversion**

**Okay****2.1%**

search→purchase rate — share of searches ending in a sale

**Competition**

**Bad****77%**

top-5 click share — a locked-up shelf

**Market size**

**Bad****£18K**

£18K/yr · 61K searches