---
title: "Search terms — panini premier league 2023 - Flapen"
canonical_url: "https://flapen.com/research/uk/sports-outdoors/panini-premier-league-2023/search-terms"
last_updated: "2026-07-31T19:56:07.235Z"
locale: en
meta:
  description: "Niche score 54/100 · £29K/yr market · 91K searches/yr. Brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 54/100 · £29K/yr market · 91K searches/yr. Brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Search terms — panini premier league 2023 - Flapen"
---

# **panini premier league 2023**

**Worth a look**

Shows low returns (0.4%), but brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list.

Market size 7Growth 50Conversion 18Competition 83Returns 98Price range 84Avg price 92Brand share 0Review moat 92Quality gap 76

**Returns**

**Incredible****0.4%**

return rate — above 5% kills the launch gate

**Review moat**

**Great****164.06**

avg incumbent reviews — the moat a new listing must climb

**Avg price**

**Great****£21.83**

avg listing price — sweet spot $15–$100

**Price range**

**Great****£4.00–£84.04**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Competition**

**Great****32%**

top-5 click share — an open shelf

**Quality gap**

**Great****4.3★**

avg incumbent rating — lower means beatable quality

**Growth**

**Okay****+19.8%**

90-day search growth — must beat 0% to launch

**Conversion**

**Bad****1.5%**

search→purchase rate — share of searches ending in a sale

**Market size**

**Bad****£29K**

£29K/yr · 91K searches

**Brand share**

**Bad****100%**

top-5 brand share — brand-locked demand