---
title: "Trend — neck trainer - Flapen"
canonical_url: "https://flapen.com/research/uk/sports-outdoors/neck-trainer/trend"
last_updated: "2026-07-31T23:51:34.875Z"
locale: en
meta:
  description: "Niche score 54/100 · £71K/yr market · 63K searches/yr · £19.01 avg price. Soft demand (-18.1% this quarter) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 54/100 · £71K/yr market · 63K searches/yr · £19.01 avg price. Soft demand (-18.1% this quarter) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Trend — neck trainer - Flapen"
---

# **neck trainer**

**Worth a look**

Shows low returns (0.9%), but soft demand (-18.1% this quarter) keeps it on the watch list.

Market size 18Growth 16Conversion 67Competition 55Returns 96Price range 83Avg price 85Brand share 51Review moat 70Quality gap 73

**Returns**

**Incredible****0.9%**

return rate — above 5% kills the launch gate

**Avg price**

**Great****£19.01**

avg listing price — sweet spot $15–$100

**Price range**

**Great****£6.24–£62.53**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Quality gap**

**Good****4.3★**

avg incumbent rating — lower means beatable quality

**Review moat**

**Good****682.11**

avg incumbent reviews — the moat a new listing must climb

**Conversion**

**Good****6.0%**

search→purchase rate — share of searches ending in a sale

**Competition**

**Good****52%**

top-5 click share — leaders hold, buyers still browse

**Brand share**

**Good****75%**

top-5 brand share — brands hold most of the demand

**Market size**

**Bad****£71K**

£71K/yr · 63K searches

**Growth**

**Bad****-18.1%**

90-day search growth — must beat 0% to launch

**Signals**[** Low Review Barrier**](https://flapen.com/research/niches?market=uk&signal=low_review_barrier "Top brand's reviews < 500") [** Out of Stock**](https://flapen.com/research/niches?market=uk&signal=out_of_stock "OOS rate > 10%")