---
title: "Mouthguard for Braces — £34K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/sports-outdoors/mouthguard-for-braces"
last_updated: "2026-07-31T17:24:53.569Z"
locale: en
meta:
description: "Niche score 31/100 · £34K/yr market · 64K searches/yr · £12.54 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 31/100 · £34K/yr market · 64K searches/yr · £12.54 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Mouthguard for Braces — £34K/yr Amazon UK Niche (2026) - Flapen"
---
# **mouthguard for braces**
**Skip it**
Soft demand (-49.1% this quarter) — this niche doesn't clear our bar today.
Market size 8Growth 0Conversion 52Competition 15Returns 87Price range 14Avg price 54Brand share 0Review moat 37Quality gap 86
**Returns**
**Great****1.4%**
return rate — above 5% kills the launch gate
**Quality gap**
**Great****4.1★**
avg incumbent rating — lower means beatable quality
**Avg price**
**Good****£12.54**
avg listing price — sweet spot $15–$100
**Conversion**
**Good****4.2%**
search→purchase rate — share of searches ending in a sale
**Review moat**
**Okay****2,821**
avg incumbent reviews — the moat a new listing must climb
**Competition**
**Bad****83%**
top-5 click share — a locked-up shelf
**Price range**
**Bad****£5.00–£16.61**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Market size**
**Bad****£34K**
£34K/yr · 64K searches
**Growth**
**Bad****-49.1%**
90-day search growth — must beat 0% to launch
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United Kingdom niche tracking, mouthguard for braces is a £34K/yr Amazon United Kingdom market (64K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Aug–Sep–Oct. Verdict: Skip it — 31/100.
Data updated Jul 29, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **mouthguard for braces market data**
- **Units sold / yr**
- **3K–4K**
- avg 250–500/product
- **Revenue / yr**
- **£38K–£50K**
- units × avg price
- **Conversion rate**
- **4.2%**
- **Avg BSR**
- **#139**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **90%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **47 months**
- **Avg seller age**
- **190 days**
## **Competition & brand share**
The top 5 products capture 83% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**4 **▼falling
**Sellers**
**19**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**83%**
Top 20: 100%
**Open market**
**0%**
- Opro65% - SAFEJAWZ29% - Shock Doctor4% - DeltaDent2%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -49.1% search growth over the last 90 days.
9K7KSpike '24Spike '25Spike '26Prime Day '26 seasonSepDecMarJunAugNovMarMay
Peak months: Aug, Sep, Oct · busiest ÷ quietest = 10.6×
[**Open Trend **](https://flapen.com/research/uk/sports-outdoors/mouthguard-for-braces/trend)
## **Top mouthguard for braces search terms**
- **gum shield for braces**15K/yr-54.9%3.4% conv. - **mouthguard for braces**13K/yr-49.0%2.3% conv. - **braces mouthguard**9K/yr-40.1%1.7% conv. - **mouth guard for braces**9K/yr-56.1%3.2% conv. - **orthodontic gum shield for braces**4K/yr-20.3%2.9% conv. - **braces gum shield**4K/yr-48.2%2.9% conv. - **opro mouth guard braces**4K/yr-40.5%4.6% conv. - **orthodontic mouth guard for braces**4K/yr-62.2%5.6% conv. - **gum shield for braces teenagers**3K/yr-57.2%7.9% conv. [**All search terms **](https://flapen.com/research/uk/sports-outdoors/mouthguard-for-braces/search-terms)
## **Top mouthguard for braces products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%15%£5K30%£10K45%£15K60%£20K1001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 10 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**OPRO Gold Level Mouthguard for Braces Premium Fit Gum Shield Adult (Age 10+) OPRO Mouth Guard Boxing and MMA Easy Self-Fit Gum Shield Rugby and Hockey Premium Protection with Dental Warranty**Opro**£16.61**4.4★1,290 rev](https://www.amazon.co.uk/dp/B09PLM4PVD) [2**SAFEJAWZ Clear Mouth Guard for Braces One Size Gum Shield with Case**SAFEJAWZ**£16.42**4.2★2,551 rev](https://www.amazon.co.uk/dp/B07QNYYWWV) [3**OPRO Gold Level Mouthguard for Braces Premium Fit - Gum Shield Adult (Age 10+) - OPRO Mouth Guard Boxing and MMA Easy Self-Fit Gum Shield Rugby and Hockey - Premium Protection with Dental Warranty**Opro**£16.58**4.4★1,290 rev](https://www.amazon.co.uk/dp/B09PLLGQNK) [4**SAFEJAWZ Ice Blue Mouth Guard for Braces One Size Gum Shield with Case**SAFEJAWZ**£16.54**4.2★2,551 rev](https://www.amazon.co.uk/dp/B07QNYYXCJ) [5**OPRO Snap-Fit Mouthguard for Braces Instant Fit - Gum Shield Adult (Age 10+) - OPRO Mouth Guard Boxing and MMA Impact-Resistant Gum Shield Rugby - Standard Protection with Dental Warranty (White)**Opro**£5.00**4.0★555 rev](https://www.amazon.co.uk/dp/B07SXC8RM6)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**OPRO Gold Level Mouthguard for Braces Premium Fit - Gum Shield Adult (Age 10+) - OPRO Mouth Guard Boxing and MMA Easy Self-Fit Gum Shield Rugby and Hockey - Premium Protection with Dental Warranty**Opro**£16.50**1,290 rev1y ago](https://www.amazon.co.uk/dp/B0DTKPSNGX) [**Lip Protector for Braces Orthodontic Mouth Guard Wax Alternative Comfort Covers Lip Shield for Brackets Lip Bumper**DeltaDent**£6.39**304 rev3y ago](https://www.amazon.co.uk/dp/B0BKG1BXMQ) [**OPRO Gold Level Mouthguard for Braces Premium Fit Gum Shield Adult (Age 10+) OPRO Mouth Guard Boxing and MMA Easy Self-Fit Gum Shield Rugby and Hockey Premium Protection with Dental Warranty**Opro**£16.61**1,290 rev4y ago](https://www.amazon.co.uk/dp/B09PLM4PVD) [**OPRO Gold Level Mouthguard for Braces Premium Fit - Gum Shield Adult (Age 10+) - OPRO Mouth Guard Boxing and MMA Easy Self-Fit Gum Shield Rugby and Hockey - Premium Protection with Dental Warranty**Opro**£16.58**1,290 rev4y ago](https://www.amazon.co.uk/dp/B09PLLGQNK) [**OPRO Snap-Fit Mouthguard for Braces Instant Fit - Gum Shield Adult (Age 10+) - OPRO Mouth Guard Boxing and MMA Impact-Resistant Gum Shield Rugby - Standard Protection with Dental Warranty (White)**Opro**£5.00**555 rev7y ago](https://www.amazon.co.uk/dp/B07SXC8RM6)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**SAFEJAWZ Clear Mouth Guard Slim Fit Gum Shield for Juniors with Case**SAFEJAWZ**£7.21**4.2★**▲ 165%**](https://www.amazon.co.uk/dp/B073CW1R7N) [**SAFEJAWZ White Mouth Guard Slim Fit Gum Shield for Adults with Case**SAFEJAWZ**£7.73**4.2★**▲ 57%**](https://www.amazon.co.uk/dp/B082W8ZZ5M) [**OPRO Gold Level Mouthguard for Braces Premium Fit - Gum Shield Adult (Age 10+) - OPRO Mouth Guard Boxing and MMA Easy Self-Fit Gum Shield Rugby and Hockey - Premium Protection with Dental Warranty**Opro**£16.50**4.4★**▲ 40%**](https://www.amazon.co.uk/dp/B0DTKPSNGX) [**OPRO Snap-Fit Mouthguard for Braces Instant Fit - Gum Shield Adult (Age 10+) - OPRO Mouth Guard Boxing and MMA Impact-Resistant Gum Shield Rugby - Standard Protection with Dental Warranty (White)**Opro**£5.00**4.0★**▲ 30%**](https://www.amazon.co.uk/dp/B07SXC8RM6) [**Shock Doctor Braces Mouthguard No Boil/Mold Instant Fit Superior Protection and Comfortable Fit Adult/Youth**Shock Doctor**£16.42**3.9★**▲ 25%**](https://www.amazon.co.uk/dp/B00181B8EC)
**~~View all trending →~~**
## **What buyers say about mouthguard for braces**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Comfort-Overall**20%
*“Comfortable”*
**Size-Overall**16%
*“Fitted me perfectly”*
**Quality-Overall**16%
*“Good product”*
**Protection**11%
*“Great mouth guard for braces”*
**Advertised Vs Actual Product**7%
*“Does the job”*
**Efficiency**6%
*“Works well”*
**Ease Of Use**5%
*“Comfy”*
**Value For Money**5%
*“Good value for money”*
**Instructions/User Manual/Troubleshooting**2%
*“Followed the instructions exactly”*
**Tooth Sensitivity**2%
*“the dentist / orthodontist happy”*
### **What buyers complain about **
**Size-Overall**19%
*“Fits well not used it properly yet though”*
**Quality-Overall**15%
*“Poor quality doesnt mould very well”*
**Pain Relief-Overall**8%
*“It does hurt her sometime”*
**Breathability**8%
*“didnt notice it was in as breathing”*
**Functionality-Overall**8%
*“Not Remouldable”*
**Oral Hygiene**8%
*“Awful, made my gums bleed”*
**Maintenance And Repair**8%
*“Need improvement”*
**Weight Heavy**6%
*“not to mention its far too bulky to be useful in day to day wear”*
**Comfort-Overall**4%
*“it's so uncomfortable”*
**Ease Of Use**4%
*“not very practical day to day”*
### **Top return reasons **
**Size-Overall**55%
**Functionality-Overall**12%
**Advertised Vs Actual Product**5%
**Ease Of Use**4%
**Quality-Overall**3%
**Color**3%
**Defective Material/Parts**2%
**Durability**2%
**Comfort-Overall**2%
**Hard Feel**1%
## **Common questions**
- **Is mouthguard for braces profitable to sell on Amazon United Kingdom?**
- The niche generates £34K/yr across 10 tracked products. 90-day search growth is -49.1%. Flapen's verdict: Skip it (31/100).
- **How competitive is the mouthguard for braces niche?**
- 4 brands and 19 sellers compete. The top 5 products take 83% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in mouthguard for braces?**
- Top complaints mined from reviews: Size-Overall, Quality-Overall, Pain Relief-Overall. The return rate is 1.4%.
- **When does demand for mouthguard for braces peak?**
- Demand peaks in Aug–Sep–Oct; the busiest month runs 10.6× the quietest.
- **What does it cost to enter the mouthguard for braces niche?**
- Listings span £5.00–£16.61; the average listing price is £12.54 (sweet spot $15–$100). The average incumbent carries 2,821 reviews — the moat a new listing must climb.
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