---
title: "Search terms — megaphone - Flapen"
canonical_url: "https://flapen.com/research/uk/sports-outdoors/megaphone/search-terms"
last_updated: "2026-07-31T20:23:11.229Z"
locale: en
meta:
  description: "Niche score 50/100 · £144K/yr market. Brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 50/100 · £144K/yr market. Brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Search terms — megaphone - Flapen"
---

# **megaphone**

**Worth a look**

Shows beatable incumbent ratings (4.3★), but brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list.

Market size 31Growth 55Conversion 68Competition 44Returns 74Price range 75Avg price 76Brand share 0Review moat 25Quality gap 78

**Quality gap**

**Great****4.3★**

avg incumbent rating — lower means beatable quality

**Avg price**

**Great****£15.44**

avg listing price — sweet spot $15–$100

**Price range**

**Great****£9.83–£30.57**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Returns**

**Good****2.1%**

return rate — above 5% kills the launch gate

**Conversion**

**Good****6.2%**

search→purchase rate — share of searches ending in a sale

**Growth**

**Good****+28.3%**

90-day search growth — must beat 0% to launch

**Competition**

**Okay****58%**

top-5 click share — leaders hold, buyers still browse

**Market size**

**Okay****£144K**

£144K/yr · 150K searches

**Review moat**

**Bad****4,688.84**

avg incumbent reviews — the moat a new listing must climb

**Brand share**

**Bad****100%**

top-5 brand share — brand-locked demand