---
title: "Medals — £157K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/sports-outdoors/medals"
last_updated: "2026-07-31T19:37:49.444Z"
locale: en
meta:
description: "Niche score 52/100 · £157K/yr market · 270K searches/yr. Prices mostly outside the sweet spot ($3.52–$15.34) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 52/100 · £157K/yr market · 270K searches/yr. Prices mostly outside the sweet spot ($3.52–$15.34) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Medals — £157K/yr Amazon UK Niche (2026) - Flapen"
---
# **medals**
**Worth a look**
Shows low returns (0.4%), but prices mostly outside the sweet spot ($3.52–$15.34) keeps it on the watch list.
Market size 33Growth 94Conversion 81Competition 12Returns 98Price range 3Avg price 19Brand share 29Review moat 68Quality gap 53
**Returns**
**Incredible****0.4%**
return rate — above 5% kills the launch gate
**Growth**
**Great****+108.5%**
90-day search growth — must beat 0% to launch
**Conversion**
**Great****8.5%**
search→purchase rate — share of searches ending in a sale
**Review moat**
**Good****773.11**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Market size**
**Okay****£157K**
£157K/yr · 270K searches
**Brand share**
**Okay****88%**
top-5 brand share — brands hold most of the demand
**Avg price**
**Bad****£6.86**
avg listing price — sweet spot $15–$100
**Competition**
**Bad****85%**
top-5 click share — a locked-up shelf
**Price range**
**Bad****£3.52–£15.34**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Signals**[** Trending**](https://flapen.com/research/niches?market=uk&signal=trending "Search growth > 100% (90d)")
According to Flapen's Amazon United Kingdom niche tracking, medals is a £157K/yr Amazon United Kingdom market (270K searches/yr). The top 5 brands hold 88% of demand. Demand peaks in May–Jun–Jul. Verdict: Worth a look — 52/100.
Data updated Jul 29, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **medals market data**
- **Units sold / yr**
- **20K–25K**
- avg 2,000–2,500/product
- **Revenue / yr**
- **£137K–£172K**
- units × avg price
- **Conversion rate**
- **8.5%**
- **Avg BSR**
- **#0**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **100%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **34 months**
- **Avg seller age**
- **190 days**
## **Competition & brand share**
The top 5 products capture 85% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**8 **▼falling
**Sellers**
**17**
**Top-5 brand share**
**88%**
Top 20: 100%
**Top-5 click share**
**85%**
Top 20: 100%
**Open market**
**6%**
- G4GADGET50% - flintronic14% - AUERVO10% - GeeRic6% - Anjing6% - V·Colokishi6% - Open — no brand owns it (2 brands, 6%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +108.5% search growth over the last 90 days.
10K6KHoliday '24Spike '25Prime Day '25Holiday '25Spike '26Prime Day '26 seasonSepDecMarJunAugNovMarMay
Peak months: May, Jun, Jul · busiest ÷ quietest = 3.1×
[**Open Trend **](https://flapen.com/research/uk/sports-outdoors/medals/trend)
## **Top medals search terms**
- **medals**92K/yr+87.4%4.4% conv. - **medals for children**33K/yr+154.9%6.5% conv. - **medal**37K/yr+48.3%1.6% conv. - **sports day medals**9K/yr>1,000%3.5% conv. - **medals for adults**20K/yr+98.0%2.2% conv. - **plastic medals**13K/yr+103.6%5.7% conv. - **kids medals**11K/yr+122.2%6.7% conv. - **gold medal**10K/yr+10.6%1.6% conv. - **gold medals**8K/yr+65.9%5.2% conv. - **metal medals**7K/yr+130.0%1.8% conv. [**All search terms **](https://flapen.com/research/uk/sports-outdoors/medals/search-terms)
## **Top medals products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%15%£24K30%£47K45%£71K60%£94K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 9 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**G4GADGET Strong Quality Set of 12 Gold Plastic Winner Medals Necklaces Sports Day Awards Star Classroom kids awards**G4GADGET**£3.74**4.4★1,378 rev](https://www.amazon.co.uk/dp/B07CP9BL43) [2**flintronic Gold Winner Medals 52Pcs Kids Gold Plastic Winner Medals Medals for Children with Neck Ribbons Party Favours for Kids for School Sport Day Party Game (52Pcs)**flintronic**£8.39**4.3★1,490 rev](https://www.amazon.co.uk/dp/B0BDLZR8M2) [3**AUERVO 25 Pieces Gold Plastic Winner Medals Kids Childrens Party Award Medals with Neck Ribbons for Kids Sports Prizes Party Favors**AUERVO**£5.29**4.4★653 rev](https://www.amazon.co.uk/dp/B07V4RRYW7) [4**GeeRic 12PCS Medals Metal Medal with Neck Ribbons for Kids/Adults/Student/Athlete 1st Medal Winner Medals for Competition/Sports/Party Decoration**GeeRic**£8.51**4.7★671 rev](https://www.amazon.co.uk/dp/B0CCDJQNKK) [5**Anjing 100 Pieces Medals for Children Winners Plastic Medals Awards for School Sport Day or Mini Olympics Event**Anjing**£15.34**4.6★713 rev](https://www.amazon.co.uk/dp/B07V9H3XYN)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Gosknor 30 Pcs Gold Medals for Kids Gold Plastic Winner Award Medals Personalised Gold Medal Prizes for Kids Children for Sports Competition Football Game Party Gift**Gosknor**£6.72**44 rev1y ago](https://www.amazon.co.uk/dp/B0DP26C1G6) [**6 Pieces Gold Medals for Awards Metal Kids Award Medals with Neck Ribbons Olympic Style Trophy Awards Winner Medals Gold Prizes for Sports Competitions Soccer Games Party Favors Children Adults**V·Colokishi**£5.18**146 rev1y ago](https://www.amazon.co.uk/dp/B0D4DXQB1B) [**GeeRic 12PCS Medals Metal Medal with Neck Ribbons for Kids/Adults/Student/Athlete 1st Medal Winner Medals for Competition/Sports/Party Decoration**GeeRic**£8.51**671 rev2y ago](https://www.amazon.co.uk/dp/B0CCDJQNKK) [**flintronic Gold Winner Medals 52Pcs Kids Gold Plastic Winner Medals Medals for Children with Neck Ribbons Party Favours for Kids for School Sport Day Party Game (52Pcs)**flintronic**£8.39**1,490 rev3y ago](https://www.amazon.co.uk/dp/B0BDLZR8M2) [**Fantasyon 15 PCS Plastic Gold Winners Medals Kids Childrens Party Award Medals with Neck Ribbons for Party Festival Sports Competition Toys Prizes Awards**Fantasyon**£3.52**373 rev4y ago](https://www.amazon.co.uk/dp/B09L497YMH)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**flintronic Gold Winner Medals 28Pcs Kids Gold Plastic Winner Medals Medals for Children with Neck Ribbons Party Favours for Kids for School Sport Day Party Game (28pc)**flintronic**£5.03**4.3★**▲ 51%**](https://www.amazon.co.uk/dp/B09ZKYGN58) [**Anjing 100 Pieces Medals for Children Winners Plastic Medals Awards for School Sport Day or Mini Olympics Event**Anjing**£15.34**4.6★**▲ 36%**](https://www.amazon.co.uk/dp/B07V9H3XYN) [**flintronic Gold Winner Medals 52Pcs Kids Gold Plastic Winner Medals Medals for Children with Neck Ribbons Party Favours for Kids for School Sport Day Party Game (52Pcs)**flintronic**£8.39**4.3★**▲ 15%**](https://www.amazon.co.uk/dp/B0BDLZR8M2) [**AUERVO 25 Pieces Gold Plastic Winner Medals Kids Childrens Party Award Medals with Neck Ribbons for Kids Sports Prizes Party Favors**AUERVO**£5.29**4.4★**— 7%**](https://www.amazon.co.uk/dp/B07V4RRYW7) [**Gosknor 30 Pcs Gold Medals for Kids Gold Plastic Winner Award Medals Personalised Gold Medal Prizes for Kids Children for Sports Competition Football Game Party Gift**Gosknor**£6.72**4.4★**— 2%**](https://www.amazon.co.uk/dp/B0DP26C1G6)
**~~View all trending →~~**
## **What buyers say about medals**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**32%
*“theyve been well made”*
**Value For Money**27%
*“Good value”*
**Advertised Vs Actual Product**18%
*“As described”*
**Fun/Entertainment Experience**9%
*“Good fun”*
**Weight Heavy**9%
*“Heavy and good quality”*
**Color**5%
*“The lanyard colours are bright and bold, and the gold medal is just perfect”*
### **Top return reasons **
**Quality-Overall**34%
**Size-Overall**10%
**Advertised Vs Actual Product**8%
**Value For Money**8%
**Strength**8%
**Material Quality**8%
**Choking**6%
**Defective Material/Parts**4%
**Safety Standards**4%
**Functionality-Overall**4%
## **Common questions**
- **Is medals profitable to sell on Amazon United Kingdom?**
- The niche generates £157K/yr across 9 tracked products. 90-day search growth is +108.5%. Flapen's verdict: Worth a look (52/100).
- **How competitive is the medals niche?**
- 8 brands and 17 sellers compete. The top 5 products take 85% of clicks and top 5 brands hold 88% of demand.
- **When does demand for medals peak?**
- Demand peaks in May–Jun–Jul; the busiest month runs 3.1× the quietest.
- **What does it cost to enter the medals niche?**
- Listings span £3.52–£15.34; the average listing price is £6.86 (sweet spot $15–$100). The average incumbent carries 773 reviews — the moat a new listing must climb.
## **Related niches in Sports & Outdoors**
- 67 [**snorkel set adults**](https://flapen.com/research/uk/sports-outdoors/snorkel-set-adults)£500K/yr+112.4%**Worth a look**- 67 [**dry bag**](https://flapen.com/research/uk/sports-outdoors/dry-bag)£454K/yr+52.7%**Worth a look**- 67 [**stunt scooter for kids ages 8-12**](https://flapen.com/research/uk/sports-outdoors/stunt-scooter-for-kids-ages-8-12)£174K/yr+41.2%**Worth a look**- 67 [**kids bike**](https://flapen.com/research/uk/sports-outdoors/kids-bike)£98K/yr+47.6%**Worth a look**- 67 [**hula hoop kids**](https://flapen.com/research/uk/sports-outdoors/hula-hoop-kids)£54K/yr+56.0%**Worth a look**- 68 [**gymnastics bar**](https://flapen.com/research/uk/sports-outdoors/gymnastics-bar)£572K/yr+44.1%**Worth a look**[**All Sports & Outdoors niches **](https://flapen.com/research/uk/sports-outdoors)