---
title: "Match Attax 2023/2024 — £70K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/sports-outdoors/match-attax-2023-2024"
last_updated: "2026-07-31T16:31:32.156Z"
locale: en
meta:
description: "Niche score 49/100 · £70K/yr market · 147K searches/yr · £15.99 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 49/100 · £70K/yr market · 147K searches/yr · £15.99 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Match Attax 2023/2024 — £70K/yr Amazon UK Niche (2026) - Flapen"
---
# **match attax 2023/2024**
**Skip it**
Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Market size 17Growth 35Conversion 37Competition 78Returns 97Price range 71Avg price 77Brand share 0Review moat 73Quality gap 47
**Returns**
**Incredible****0.7%**
return rate — above 5% kills the launch gate
**Competition**
**Great****37%**
top-5 click share — an open shelf
**Avg price**
**Great****£15.99**
avg listing price — sweet spot $15–$100
**Review moat**
**Good****569.15**
avg incumbent reviews — the moat a new listing must climb
**Price range**
**Good****£7.48–£33.75**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Conversion**
**Okay****2.9%**
search→purchase rate — share of searches ending in a sale
**Growth**
**Okay****+8.0%**
90-day search growth — must beat 0% to launch
**Market size**
**Bad****£70K**
£70K/yr · 147K searches
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United Kingdom niche tracking, match attax 2023/2024 is a £70K/yr Amazon United Kingdom market (147K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Sep–Oct–Nov–Dec. Verdict: Skip it — 49/100.
Data updated Jul 29, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **match attax 2023/2024 market data**
- **Units sold / yr**
- **5K–6K**
- avg 100–250/product
- **Revenue / yr**
- **£80K–£96K**
- units × avg price
- **Conversion rate**
- **2.9%**
- **Avg BSR**
- **#33**
- **Page quality**
- **0%**
- **Prime**
- **93%**
- **Sponsored**
- **63%**
- **Out of stock**
- **11.4%**
- **Avg brand age**
- **38 months**
- **Avg seller age**
- **174 days**
## **Competition & brand share**
Clicks spread well past the top 5 (37% combined) — an open shelf where new products get seen.
**Brands**
**4 **▼falling
**Sellers**
**83**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**37%**
Top 20: 81%
**Open market**
**0%**
- PUMA72% - NIKE22% - Mitre5% - NINE0%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +8.0% search growth over the last 90 days.
30K20KSpike '24Holiday '24Prime Day '25Spike '25Black Friday '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Sep, Oct, Nov, Dec · busiest ÷ quietest = 18.8×
[**Open Trend **](https://flapen.com/research/uk/sports-outdoors/match-attax-2023-2024/trend)
## **Top match attax 2023/2024 search terms**
- **puma football**19K/yr+62.3%3.8% conv. - **nike academy football**11K/yr+40.6%1.1% conv. - **nike football size 4**5K/yr+1.8%1.4% conv. - **puma premier league football 25/26**7K/yr-15.7%5.9% conv. - **premier league football size 3**4K/yr-2.3%2.5% conv. - **nike premier league football**4K/yr+22.8%0.8% conv. - **premier league match football**4K/yr-19.5%4.0% conv. - **premier league football size 4**4K/yr-5.3%4.4% conv. - **football premier league ball 25/26**4K/yr+138.3%1.8% conv. - **nike premier league academy football**2K/yr+38.1%1.6% conv. [**All search terms **](https://flapen.com/research/uk/sports-outdoors/match-attax-2023-2024/search-terms)
## **Top match attax 2023/2024 products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%3%£2K6%£4K9%£6K12%£8K1101001K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**PUMA Orbita Play Premier League 2025/26 Lights Football 5 Fluo Yellow-multicolor**PUMA**£10.00**4.3★110 rev](https://www.amazon.co.uk/dp/B0FHBG7RP5) [2**PUMA Orbita Cup Premier League 2025/26 Football Lights 5 Fluo Yellow-multicolor**PUMA**£11.96**4.4★320 rev](https://www.amazon.co.uk/dp/B0DJDG5B69) [3**PUMA Orbita Cup Premier League 2025/26 Football Brilliance 3**PUMA**£14.24**4.4★320 rev](https://www.amazon.co.uk/dp/B0DJDFWB32) [4**PUMA Orbita Play Premier League 2025/26 Brilliance Football 5**PUMA**£13.30**4.6★262 rev](https://www.amazon.co.uk/dp/B0FC1VBFD5) [5**PUMA Orbita Cup Premier League 2025/26 Football Brilliance 5**PUMA**£15.22**4.4★320 rev](https://www.amazon.co.uk/dp/B0DJDDK2VC)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**PUMA STELLAR Play Premier League 2026/27 Reactivity Football**PUMA**£10.94**28 rev2mo ago](https://www.amazon.co.uk/dp/B0FTMV9KHD) [**PUMA STELLAR Cup Premier League 2026/27 Reactivity Football PUMA White-multicolor 5**PUMA**£21.57**19 rev2mo ago](https://www.amazon.co.uk/dp/B0FTMV2V5W) [**PUMA STELLAR Play Premier League 2026/27 Reactivity Football**PUMA**£9.54**28 rev2mo ago](https://www.amazon.co.uk/dp/B0FTMYK464) [**PUMA STELLAR Cup Premier League 2026/27 Reactivity Football**PUMA**£21.27**19 rev2mo ago](https://www.amazon.co.uk/dp/B0FTMTZC5V) [**PUMA STELLAR Play Premier League 2026/27 Reactivity Football**PUMA**£13.81**28 rev2mo ago](https://www.amazon.co.uk/dp/B0FTMVDL12)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**PUMA STELLAR Cup Premier League 2026/27 Reactivity Football**PUMA**£21.27**4.8★**▲ 147%**](https://www.amazon.co.uk/dp/B0FTMTZC5V) [**PUMA STELLAR Play Premier League 2026/27 Reactivity Football**PUMA**£13.81**4.9★**▲ 147%**](https://www.amazon.co.uk/dp/B0FTMVDL12) [**PUMA STELLAR Play Premier League 2026/27 Reactivity Football**PUMA**£10.94**4.9★**▲ 147%**](https://www.amazon.co.uk/dp/B0FTMV9KHD) [**PUMA STELLAR Cup Premier League 2026/27 Reactivity Football PUMA White-multicolor 5**PUMA**£21.57**4.8★**▲ 146%**](https://www.amazon.co.uk/dp/B0FTMV2V5W) [**PUMA STELLAR Play Premier League 2026/27 Reactivity Football**PUMA**£9.54**4.9★**▲ 146%**](https://www.amazon.co.uk/dp/B0FTMYK464)
**~~View all trending →~~**
## **What buyers say about match attax 2023/2024**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**28%
*“its really well-made”*
**Value For Money**14%
*“worth the money”*
**Durability**9%
*“it is holding up really well”*
**Size-Overall**6%
*“Good size”*
**Design-Overall**5%
*“It's all well-constructed”*
**Advertised Vs Actual Product**5%
*“Much better than expected”*
**Color**5%
*“The colours are bright”*
**Fun/Entertainment Experience**3%
*“My grandson is enjoying it”*
**Inflation/Deflation**3%
*“It inflates easily”*
**Exercise/Sports Suitability**2%
*“Performance-wise, it feels really nice once its pumped up properly”*
### **What buyers complain about **
**Quality-Overall**14%
*“Absolutely rubbish quality”*
**Inflation/Deflation**12%
*“Came deflated. understandably”*
**Durability**10%
*“Didn't last a week”*
**Flatness**7%
*“Come flat”*
**Defective Material/Parts**4%
*“Defective”*
**Value For Money**4%
*“In summary it is expensive”*
**Size-Overall**3%
*“To small”*
**Advertised Vs Actual Product**2%
*“Isnt the same as the product in the picture”*
**Weight Heavy**2%
*“its way to heavy to kick around on a pitch used for one game”*
**Functionality-Overall**2%
*“Very disappointed as power priced balls have not done the same”*
### **Top return reasons **
**Size-Overall**37%
**Inflation/Deflation**22%
**Flatness**6%
**Quality-Overall**5%
**Advertised Vs Actual Product**5%
**Defective Material/Parts**3%
**Durability**3%
**Value For Money**3%
**Stitch/Finish/Polish**3%
**Leak-Proof**2%
## **Common questions**
- **Is match attax 2023/2024 profitable to sell on Amazon United Kingdom?**
- The niche generates £70K/yr across 41 tracked products. 13 of 18 products launched in the last 360 days are still selling. 90-day search growth is +8.0%. Flapen's verdict: Skip it (49/100).
- **How competitive is the match attax 2023/2024 niche?**
- 4 brands and 83 sellers compete. The top 5 products take 37% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in match attax 2023/2024?**
- Top complaints mined from reviews: Quality-Overall, Inflation/Deflation, Durability. The return rate is 0.7%.
- **When does demand for match attax 2023/2024 peak?**
- Demand peaks in Sep–Oct–Nov–Dec; the busiest month runs 18.8× the quietest.
- **What does it cost to enter the match attax 2023/2024 niche?**
- Listings span £7.48–£33.75; the average listing price is £15.99 (sweet spot $15–$100). The average incumbent carries 569 reviews — the moat a new listing must climb.
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