---
title: "Trend — liverpool shirt - Flapen"
canonical_url: "https://flapen.com/research/uk/sports-outdoors/liverpool-shirt/trend"
last_updated: "2026-07-31T14:42:29.779Z"
locale: en
meta:
  description: "Niche score 41/100 · £49K/yr market · 72K searches/yr · £11.53 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:description": "Niche score 41/100 · £49K/yr market · 72K searches/yr · £11.53 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:title": "Trend — liverpool shirt - Flapen"
---

# **liverpool shirt**

**Skip it**

Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.

Market size 12Growth 42Conversion 65Competition 27Returns 95Price range 0Avg price 46Brand share 0Review moat 71Quality gap 73

**Returns**

**Incredible****1.0%**

return rate — above 5% kills the launch gate

**Quality gap**

**Good****4.3★**

avg incumbent rating — lower means beatable quality

**Review moat**

**Good****661.2**

avg incumbent reviews — the moat a new listing must climb

**Conversion**

**Good****5.8%**

search→purchase rate — share of searches ending in a sale

**Avg price**

**Okay****£11.53**

avg listing price — sweet spot $15–$100

**Growth**

**Okay****+13.4%**

90-day search growth — must beat 0% to launch

**Competition**

**Okay****69%**

top-5 click share — leaders hold, buyers still browse

**Market size**

**Bad****£49K**

£49K/yr · 72K searches

**Brand share**

**Bad****100%**

top-5 brand share — brand-locked demand

**Price range**

**Bad****£8.22–£13.99**

cheapest to priciest tracked listing — scored on the share inside $15–$100