---
title: "Liverpool Shirt — £49K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/sports-outdoors/liverpool-shirt"
last_updated: "2026-07-31T13:32:25.847Z"
locale: en
meta:
description: "Niche score 41/100 · £49K/yr market · 72K searches/yr · £11.53 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 41/100 · £49K/yr market · 72K searches/yr · £11.53 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Liverpool Shirt — £49K/yr Amazon UK Niche (2026) - Flapen"
---
# **liverpool shirt**
**Skip it**
Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Market size 12Growth 42Conversion 65Competition 27Returns 95Price range 0Avg price 46Brand share 0Review moat 71Quality gap 73
**Returns**
**Incredible****1.0%**
return rate — above 5% kills the launch gate
**Quality gap**
**Good****4.3★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Good****661.2**
avg incumbent reviews — the moat a new listing must climb
**Conversion**
**Good****5.8%**
search→purchase rate — share of searches ending in a sale
**Avg price**
**Okay****£11.53**
avg listing price — sweet spot $15–$100
**Growth**
**Okay****+13.4%**
90-day search growth — must beat 0% to launch
**Competition**
**Okay****69%**
top-5 click share — leaders hold, buyers still browse
**Market size**
**Bad****£49K**
£49K/yr · 72K searches
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
**Price range**
**Bad****£8.22–£13.99**
cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, liverpool shirt is a £49K/yr Amazon United Kingdom market (72K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 41/100.
Data updated Jul 29, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **liverpool shirt market data**
- **Units sold / yr**
- **4K–5K**
- avg 100–250/product
- **Revenue / yr**
- **£46K–£58K**
- units × avg price
- **Conversion rate**
- **5.8%**
- **Avg BSR**
- **#58**
- **Page quality**
- **0%**
- **Prime**
- **93%**
- **Sponsored**
- **67%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **41 months**
- **Avg seller age**
- **195 days**
## **Competition & brand share**
The top 5 products take 69% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**3 **▲rising
**Sellers**
**47**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**69%**
Top 20: 100%
**Open market**
**0%**
- Liverpool F.C.76% - Hy-Pro21% - Mitre3%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +13.4% search growth over the last 90 days.
18K13KHoliday '24Spike '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Nov, Dec · busiest ÷ quietest = 8.1×
[**Open Trend **](https://flapen.com/research/uk/sports-outdoors/liverpool-shirt/trend)
## **Top liverpool shirt search terms**
- **liverpool football**51K/yr+19.6%5.0% conv. - **football liverpool**11K/yr-6.4%2.7% conv. - **liverpool ball**6K/yr+0.2%5.7% conv. - **lfc football**3K/yr+19.5%5.1% conv. [**All search terms **](https://flapen.com/research/uk/sports-outdoors/liverpool-shirt/search-terms)
## **Top liverpool shirt products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%5%£2K10%£5K15%£7K20%£10K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 15 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Liverpool FC Signature Football .New**Liverpool F.C.**£12.90**4.5★2,523 rev](https://www.amazon.co.uk/dp/B07T3GXLRY) [2**Team Merchandise Phantom Signature Football**Liverpool F.C.**£13.60**4.3★276 rev](https://www.amazon.co.uk/dp/B0BCWBFJ45) [3**Liverpool F.C. Football Soccer Ball for Adults Teenagers Kids Training Football Size 3 4 or 5 Liverpool Merchandise (White/Red Size 3)**Liverpool F.C.**£11.96**4.5★260 rev](https://www.amazon.co.uk/dp/B0CCL8XH5Z) [4**Liverpool F.C. Football Soccer Ball for Adults Teenagers Kids Training Football Size 3 4 or 5 Liverpool Merchandise (White/Red Size 5)**Liverpool F.C.**£11.57**4.5★260 rev](https://www.amazon.co.uk/dp/B0CCL88G2M) [5**Liverpool F.C. Football Soccer Ball for Adults Teenagers Kids Training Football Size 3 4 or 5 Liverpool Merchandise (Red Size 4)**Liverpool F.C.**£11.80**4.5★260 rev](https://www.amazon.co.uk/dp/B0CCL7991B)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Hy-Pro Liverpool FC Size 5 Nova Premium Football**Hy-Pro**£12.38**62 rev1y ago](https://www.amazon.co.uk/dp/B0FHHYG59B) [**Hy-Pro Liverpool F.C. Scribble Ball**Hy-Pro**£11.29**115 rev1y ago](https://www.amazon.co.uk/dp/B0DHLDC64V) [**Hy-Pro Officially Licensed Liverpool F.C. Football Size 1 Turbine Design Liverpool Merchandise Training Match Collectible For Kids and Adults**Hy-Pro**£9.19**15 rev1y ago](https://www.amazon.co.uk/dp/B0DGQXDH5W) [**Hy-Pro Officially Licensed Liverpool F.C. Shin Pad With Sock Sleeve Junior - Shin Guard Breathable Lightweight Durable Protective Gear Merchandise Great Football Gift Idea Junior**Hy-Pro**£11.26**151 rev1y ago](https://www.amazon.co.uk/dp/B0DG2XVLT3) [**Hy-Pro Officially Licensed Liverpool F.C. Cyclone Football Liverpool Football Size 5 Training Match Ball for Garden and Outdoors Collectible Fan Gift for Collecting Training and Play**Hy-Pro**£11.24**1,233 rev2y ago](https://www.amazon.co.uk/dp/B0CG2CG4C8)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Liverpool F.C. Football Soccer Ball for Adults Teenagers Kids Training Football Size 3 4 or 5 Liverpool Merchandise (Red Size 4)**Liverpool F.C.**£11.80**4.5★**▲ 127%**](https://www.amazon.co.uk/dp/B0CCL7991B) [**Mitre Adult Unisex Official England Football | Soccer Ball | Match Ball Red/White 5**Mitre**£8.22**4.4★**▲ 112%**](https://www.amazon.co.uk/dp/B0825BCJ2W) [**Liverpool F.C. Football Soccer Ball for Adults Teenagers Kids Training Football Size 3 4 or 5 Liverpool Merchandise (White/Red Size 3)**Liverpool F.C.**£11.96**4.5★**▲ 107%**](https://www.amazon.co.uk/dp/B0CCL8XH5Z) [**Liverpool F.C. Football Soccer Ball for Adults Teenagers Kids Training Football Size 3 4 or 5 Liverpool Merchandise (White/Red Size 5)**Liverpool F.C.**£11.57**4.5★**▲ 103%**](https://www.amazon.co.uk/dp/B0CCL88G2M) [**Hy-Pro Officially Licensed Liverpool F.C. Shin Pad With Sock Sleeve Junior - Shin Guard Breathable Lightweight Durable Protective Gear Merchandise Great Football Gift Idea Junior**Hy-Pro**£11.26**4.3★**▲ 61%**](https://www.amazon.co.uk/dp/B0DG2XVLT3)
**~~View all trending →~~**
## **What buyers say about liverpool shirt**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**21%
*“Good decent football”*
**Design-Overall**17%
*“Good design”*
**Value For Money**17%
*“Decent football, granddaughter and her dad like it so that's what matters, bought when was only £8.02 and well worth it”*
**Inflation/Deflation**13%
*“The ball is stiched very well and is very easy to inflate and deflate and the design looks quite good as it isn't just a sticker attached to the ball and it is quite a good gift for the price tag to any LFC supporter”*
**Gifting Purpose**8%
*“Epic ball was loved as a gift”*
**Ease Of Use**8%
*“easy to use for him”*
**Advertised Vs Actual Product**4%
*“just like the real thing”*
**Color**4%
*“Really great ball grandson very happy with it being red means it's also easy to spot really good price value for money”*
**Fun/Entertainment Experience**4%
*“Great ball for my son”*
### **What buyers complain about **
**Flatness**23%
*“comes flat”*
**Inflation/Deflation**18%
*“Ball does not arrive inflated”*
**Quality-Overall**17%
*“Bad quality”*
**Print Quality**9%
*“Some sort of printing error gone on here either that or some poor attempt to be funny”*
**Stitch/Finish/Polish**9%
*“this latest time after I pumped it up I've noticed the stitching has broken all along one seam”*
**Water Resistance**5%
*“I found after a while when being used in the rain this bowl would soak in some of the water”*
**Durability**5%
*“I expected it to last much longer”*
**Weight Heavy**5%
*“becomes quite heavy”*
**Color**3%
*“The ball had a lump of glue on it which has now turned yellow”*
**Adhesion/Stickiness**3%
*“sticky on part of the ball after I tried to wipe it off”*
### **Top return reasons **
**Size-Overall**35%
**Inflation/Deflation**13%
**Stitch/Finish/Polish**11%
**Defective Material/Parts**6%
**Durability**5%
**Quality-Overall**5%
**Functionality-Overall**4%
**Gifting Purpose**3%
**Leak-Proof**3%
**Heating**2%
## **Common questions**
- **Is liverpool shirt profitable to sell on Amazon United Kingdom?**
- The niche generates £49K/yr across 15 tracked products. 90-day search growth is +13.4%. Flapen's verdict: Skip it (41/100).
- **How competitive is the liverpool shirt niche?**
- 3 brands and 47 sellers compete. The top 5 products take 69% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in liverpool shirt?**
- Top complaints mined from reviews: Flatness, Inflation/Deflation, Quality-Overall. The return rate is 1.0%.
- **When does demand for liverpool shirt peak?**
- Demand peaks in Nov–Dec; the busiest month runs 8.1× the quietest.
- **What does it cost to enter the liverpool shirt niche?**
- Listings span £8.22–£13.99; the average listing price is £11.53 (sweet spot $15–$100). The average incumbent carries 661 reviews — the moat a new listing must climb.
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