---
title: "Liverpool Scarf — £16K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/sports-outdoors/liverpool-scarf"
last_updated: "2026-07-31T14:27:57.870Z"
locale: en
meta:
description: "Niche score 30/100 · £16K/yr market · 35K searches/yr · £11.36 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 30/100 · £16K/yr market · 35K searches/yr · £11.36 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Liverpool Scarf — £16K/yr Amazon UK Niche (2026) - Flapen"
---
# **liverpool scarf**
**Skip it**
Soft demand (-56.1% this quarter) — this niche doesn't clear our bar today.
Market size 4Growth 0Conversion 51Competition 14Returns 67Price range 14Avg price 45Brand share 5Review moat 91Quality gap 77
**Review moat**
**Great****175.7**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Great****4.3★**
avg incumbent rating — lower means beatable quality
**Returns**
**Good****2.3%**
return rate — above 5% kills the launch gate
**Conversion**
**Good****4.1%**
search→purchase rate — share of searches ending in a sale
**Avg price**
**Okay****£11.36**
avg listing price — sweet spot $15–$100
**Competition**
**Bad****84%**
top-5 click share — a locked-up shelf
**Price range**
**Bad****£4.00–£16.73**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Brand share**
**Bad****98%**
top-5 brand share — brand-locked demand
**Market size**
**Bad****£16K**
£16K/yr · 35K searches
**Growth**
**Bad****-56.1%**
90-day search growth — must beat 0% to launch
**Signals**[** Out of Stock**](https://flapen.com/research/niches?market=uk&signal=out_of_stock "OOS rate > 10%")
According to Flapen's Amazon United Kingdom niche tracking, liverpool scarf is a £16K/yr Amazon United Kingdom market (35K searches/yr). The top 5 brands hold 98% of demand. Demand peaks in Jan–Nov–Dec. Verdict: Skip it — 30/100.
Data updated Jul 29, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **liverpool scarf market data**
- **Units sold / yr**
- **2K–3K**
- avg 100–250/product
- **Revenue / yr**
- **£23K–£28K**
- units × avg price
- **Conversion rate**
- **4.1%**
- **Avg BSR**
- **#209**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **40%**
- **Out of stock**
- **12.6%**
- **Avg brand age**
- **49 months**
- **Avg seller age**
- **190 days**
## **Competition & brand share**
The top 5 products capture 84% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**6 **—flat
**Sellers**
**22**
**Top-5 brand share**
**98%**
Top 20: 100%
**Top-5 click share**
**84%**
Top 20: 100%
**Open market**
**0%**
- Liverpool F.C.56% - JORcadis15% - MEIYAXINWIN11% - Wirhaut8% - Ellxen8% - Arena Scarves2% - Open — no brand owns it (0%)
## **Demand & seasonality**
Weekly Amazon search volume, last 78 weeks — -56.1% search growth over the last 90 days.
3K2KSpike '25Prime Day '25Holiday '25Prime Day '26 seasonFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJunJul
Peak months: Jan, Nov, Dec · busiest ÷ quietest = 4.9×
[**Open Trend **](https://flapen.com/research/uk/sports-outdoors/liverpool-scarf/trend)
## **Top liverpool scarf search terms**
- **liverpool scarf**23K/yr-56.5%7.2% conv. - **liverpool fc scarf**5K/yr-48.1%5.4% conv. - **lfc scarf**3K/yr-60.7%6.1% conv. - **liverpool scarf 2025**4K/yr-96.3%0.0% conv. [**All search terms **](https://flapen.com/research/uk/sports-outdoors/liverpool-scarf/search-terms)
## **Top liverpool scarf products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%15%£2K30%£5K45%£7K60%£10K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted
All 10 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Liverpool Official Scarf - Multi-Colour One Size**Liverpool F.C.**£14.39**4.7★1,163 rev](https://www.amazon.co.uk/dp/B00JJVGW1W) [2**England Football Scarf for 2026 World Cup 14X140cm Champions League Football Supporters Gear Red and White Scarf Gifts for Fans Official Style Scarfs**JORcadis**£6.03**3.6★9 rev](https://www.amazon.co.uk/dp/B0FXRH6HM8) [3**League Champions Scarf Twenty Times League Football Champions Commemorative Scarf Sports Fan Scarves for Liverpool FC Supporters 14X140cm Red/White**MEIYAXINWIN**£10.27**3.7★30 rev](https://www.amazon.co.uk/dp/B0FF3F4N8C) [4**Wirhaut Scarf Football Scarf Men Women 2026 World Cup Theme Supporter Scarves Red White Football Gifts for Soccer Match Sporting Events Fans Collectible Souvenir Scarves**Wirhaut**£4.00**2.8★3 rev](https://www.amazon.co.uk/dp/B0GV7T3GCJ) [5**Ellxen England Football Scarf for 2026 World Cup Party Decoration Supporters Gear Ideal for Fans Football Match Scarf for League Champions 14X140cm Red and White Perfect Arsenal Gifts (Red)**Ellxen**£8.88**0.0★0 rev](https://www.amazon.co.uk/dp/B0GL7VY3X5)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Wirhaut Scarf Football Scarf Men Women 2026 World Cup Theme Supporter Scarves Red White Football Gifts for Soccer Match Sporting Events Fans Collectible Souvenir Scarves**Wirhaut**£4.00**3 rev4mo ago](https://www.amazon.co.uk/dp/B0GV7T3GCJ) [**Ellxen England Football Scarf for 2026 World Cup Party Decoration Supporters Gear Ideal for Fans Football Match Scarf for League Champions 14X140cm Red and White Perfect Arsenal Gifts (Red)**Ellxen**£8.88**0 rev5mo ago](https://www.amazon.co.uk/dp/B0GL7VY3X5) [**England Football Scarf for 2026 World Cup 14X140cm Champions League Football Supporters Gear Red and White Scarf Gifts for Fans Official Style Scarfs**JORcadis**£6.03**9 rev9mo ago](https://www.amazon.co.uk/dp/B0FXRH6HM8) [**League Champions Scarf Twenty Times League Football Champions Commemorative Scarf Sports Fan Scarves for Liverpool FC Supporters 14X140cm Red/White**MEIYAXINWIN**£10.27**30 rev1y ago](https://www.amazon.co.uk/dp/B0FF3F4N8C) [**Liverpool Supporters Twenty Times League Champions 2025 Commemorative Scarf**Arena Scarves**£14.21**43 rev1y ago](https://www.amazon.co.uk/dp/B0F6QKDR6S)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Wirhaut Scarf Football Scarf Men Women 2026 World Cup Theme Supporter Scarves Red White Football Gifts for Soccer Match Sporting Events Fans Collectible Souvenir Scarves**Wirhaut**£4.00**2.8★**▲ 488%**](https://www.amazon.co.uk/dp/B0GV7T3GCJ) [**Liverpool Official Scarf - Multi-Colour One Size**Liverpool F.C.**£14.39**4.7★**▲ 167%**](https://www.amazon.co.uk/dp/B00JJVGW1W) [**Ellxen England Football Scarf for 2026 World Cup Party Decoration Supporters Gear Ideal for Fans Football Match Scarf for League Champions 14X140cm Red and White Perfect Arsenal Gifts (Red)**Ellxen**£8.88**0.0★**▲ 94%**](https://www.amazon.co.uk/dp/B0GL7VY3X5) [**England Football Scarf for 2026 World Cup 14X140cm Champions League Football Supporters Gear Red and White Scarf Gifts for Fans Official Style Scarfs**JORcadis**£6.03**3.6★**▲ 90%**](https://www.amazon.co.uk/dp/B0FXRH6HM8) [**Liverpool FC YNWA Scarf (One Size) (Red/White)**Liverpool F.C.**£11.58**4.7★**▼ 23%**](https://www.amazon.co.uk/dp/B0BNH1WKWC)
**~~View all trending →~~**
## **What buyers say about liverpool scarf**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**23%
*“good quality”*
**Value For Money**23%
*“good value for money well made”*
**Warmth**20%
*“They were very pleased with it, nice product, and it helps you to keep warm too”*
**Color**10%
*“Vibrant colours,”*
**Stitch/Finish/Polish**3%
*“Finish wise, its good quality”*
**Print Quality**3%
*“The red is bright and vibrant, the printed font and logo are clear and distinct”*
### **What buyers complain about **
**Material Quality**38%
*“Absolutely terrible purchase material is awful”*
**Quality-Overall**13%
*“Very poor quality product”*
**Stitch/Finish/Polish**13%
*“Flimsy material and not stitched together properly also”*
**Size-Overall**4%
*“Size wise I feel its actually pretty long”*
**Thickness**4%
*“I found this a little on the thinner side”*
### **Top return reasons **
**Quality-Overall**37%
**Material Quality**18%
**Size-Overall**13%
**Thin**9%
**Shape/Style**4%
**Width**4%
**Advertised Vs Actual Product**3%
**Thickness**3%
**Defective Material/Parts**2%
**Color**2%
## **Common questions**
- **Is liverpool scarf profitable to sell on Amazon United Kingdom?**
- The niche generates £16K/yr across 10 tracked products. 0 of 3 products launched in the last 360 days are still selling. 90-day search growth is -56.1%. Flapen's verdict: Skip it (30/100).
- **How competitive is the liverpool scarf niche?**
- 6 brands and 22 sellers compete. The top 5 products take 84% of clicks and top 5 brands hold 98% of demand.
- **What do buyers complain about in liverpool scarf?**
- Top complaints mined from reviews: Material Quality, Quality-Overall, Stitch/Finish/Polish. The return rate is 2.3%.
- **When does demand for liverpool scarf peak?**
- Demand peaks in Jan–Nov–Dec; the busiest month runs 4.9× the quietest.
- **What does it cost to enter the liverpool scarf niche?**
- Listings span £4.00–£16.73; the average listing price is £11.36 (sweet spot $15–$100). The average incumbent carries 176 reviews — the moat a new listing must climb.
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