---
title: "Trend — liverpool backpack - Flapen"
canonical_url: "https://flapen.com/research/uk/sports-outdoors/liverpool-backpack/trend"
last_updated: "2026-07-31T16:26:14.266Z"
locale: en
meta:
  description: "Niche score 51/100 · £72K/yr market · 86K searches/yr. Brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 51/100 · £72K/yr market · 86K searches/yr. Brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Trend — liverpool backpack - Flapen"
---

# **liverpool backpack**

**Worth a look**

Shows a thin review moat (356 avg reviews), but brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list.

Market size 18Growth 48Conversion 61Competition 50Returns 81Price range 72Avg price 77Brand share 0Review moat 82Quality gap 78

**Review moat**

**Great****355.92**

avg incumbent reviews — the moat a new listing must climb

**Returns**

**Great****1.7%**

return rate — above 5% kills the launch gate

**Quality gap**

**Great****4.3★**

avg incumbent rating — lower means beatable quality

**Avg price**

**Great****£15.82**

avg listing price — sweet spot $15–$100

**Price range**

**Good****£8.77–£31.32**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Conversion**

**Good****5.3%**

search→purchase rate — share of searches ending in a sale

**Competition**

**Good****55%**

top-5 click share — leaders hold, buyers still browse

**Growth**

**Okay****+18.1%**

90-day search growth — must beat 0% to launch

**Market size**

**Bad****£72K**

£72K/yr · 86K searches

**Brand share**

**Bad****100%**

top-5 brand share — brand-locked demand