---
title: "Liverpool Backpack — £72K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/sports-outdoors/liverpool-backpack"
last_updated: "2026-07-31T17:14:25.058Z"
locale: en
meta:
description: "Niche score 51/100 · £72K/yr market · 86K searches/yr. Brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 51/100 · £72K/yr market · 86K searches/yr. Brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Liverpool Backpack — £72K/yr Amazon UK Niche (2026) - Flapen"
---
# **liverpool backpack**
**Worth a look**
Shows a thin review moat (356 avg reviews), but brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list.
Market size 18Growth 48Conversion 61Competition 50Returns 81Price range 72Avg price 77Brand share 0Review moat 82Quality gap 78
**Review moat**
**Great****355.92**
avg incumbent reviews — the moat a new listing must climb
**Returns**
**Great****1.7%**
return rate — above 5% kills the launch gate
**Quality gap**
**Great****4.3★**
avg incumbent rating — lower means beatable quality
**Avg price**
**Great****£15.82**
avg listing price — sweet spot $15–$100
**Price range**
**Good****£8.77–£31.32**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Conversion**
**Good****5.3%**
search→purchase rate — share of searches ending in a sale
**Competition**
**Good****55%**
top-5 click share — leaders hold, buyers still browse
**Growth**
**Okay****+18.1%**
90-day search growth — must beat 0% to launch
**Market size**
**Bad****£72K**
£72K/yr · 86K searches
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United Kingdom niche tracking, liverpool backpack is a £72K/yr Amazon United Kingdom market (86K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jul–Aug–Sep. Verdict: Worth a look — 51/100.
Data updated Jul 29, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **liverpool backpack market data**
- **Units sold / yr**
- **5K–6K**
- avg 100–250/product
- **Revenue / yr**
- **£79K–£95K**
- units × avg price
- **Conversion rate**
- **5.3%**
- **Avg BSR**
- **#592**
- **Page quality**
- **0%**
- **Prime**
- **92%**
- **Sponsored**
- **52%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **40 months**
- **Avg seller age**
- **191 days**
## **Competition & brand share**
The top 5 products take 55% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**5 **▼falling
**Sellers**
**62**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**55%**
Top 20: 95%
**Open market**
**0%**
- FOCO42% - Hy-Pro33% - Liverpool F.C.19% - adidas4% - Get Trend2% - Open — no brand owns it (0%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +18.1% search growth over the last 90 days.
4K3KSpike '24Holiday '24Spike '25Prime Day '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Jul, Aug, Sep · busiest ÷ quietest = 7.7×
[**Open Trend **](https://flapen.com/research/uk/sports-outdoors/liverpool-backpack/trend)
## **Top liverpool backpack search terms**
- **liverpool water bottle**26K/yr+7.7%6.9% conv. - **liverpool backpack**13K/yr+68.5%2.0% conv. - **liverpool bag**9K/yr+20.9%2.5% conv. - **liverpool bottle**9K/yr-0.6%7.4% conv. - **liverpool school bag**5K/yr+226.0%3.2% conv. - **lfc water bottle**6K/yr-1.8%8.8% conv. - **liverpool water bottles for boys**6K/yr-16.9%12.5% conv. - **liverpool drinks bottle**3K/yr+30.7%10.2% conv. - **liverpool backpack for boys**4K/yr+19.0%3.6% conv. - **liverpool fc water bottle**3K/yr+16.2%8.4% conv. [**All search terms **](https://flapen.com/research/uk/sports-outdoors/liverpool-backpack/search-terms)
## **Top liverpool backpack products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%4%£3K8%£6K12%£9K16%£12K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Hy-Pro Liverpool F.C 750ml Aluminium UV Sports Water Bottle**Hy-Pro**£9.51**4.3★1,651 rev](https://www.amazon.co.uk/dp/B0CG28Q9P3) [2**FOCO Liverpool FC Premier League EPL Club Crest Heather Grey Laptop Backpack Rucksack School Bag**FOCO**£27.58**4.5★1,015 rev](https://www.amazon.co.uk/dp/B07PDMR8CC) [3**FOCO Officially Licensed Liverpool FC Red Glide Backpack**FOCO**£19.42**4.8★7 rev](https://www.amazon.co.uk/dp/B0GPFH4QHD) [4**FOCO Liverpool F.C. Ultra Backpack**FOCO**£24.16**4.6★1,336 rev](https://www.amazon.co.uk/dp/B07GT7JM8S) [5**Hy-Pro Liverpool F.C. Team Merchandise 750ml Aluminium Fade Bottle - Red**Hy-Pro**£10.13**4.0★493 rev](https://www.amazon.co.uk/dp/B0B7S6ZGD6)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**adidas Unisex Kids Liverpool Fc Kids Backpack black/Strawberry Red One Size**adidas**£17.63**0 rev1mo ago](https://www.amazon.co.uk/dp/B0FW9S236P) [**adidas Unisex Lfc - Liverpool Fc Bottle Bottle Strawberry Red/white One Size**adidas**£8.77**9 rev2mo ago](https://www.amazon.co.uk/dp/B0FCSH2MM5) [**FOCO Officially Licensed Liverpool FC Red Glide Backpack**FOCO**£19.42**7 rev5mo ago](https://www.amazon.co.uk/dp/B0GPFH4QHD) [**Get Trend Liverpool FC Insulated Tumbler 850ml Stainless Steel Water Bottle with Straw & Handle Cold for 12H Hot for 8H Travel Coffee Mug Football Gifts (Black Liverpool)**Get Trend**£13.24**30 rev9mo ago](https://www.amazon.co.uk/dp/B0FX44KLCY) [**Hy-Pro Officially Licensed Liverpool F.C. Kids Water Bottle 480ml 3D Print Integrated Spout No Spill Toddler Bottle Carry Handle Football Gift Idea**Hy-Pro**£12.59**1 rev1y ago](https://www.amazon.co.uk/dp/B0FBX2BS73)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**adidas Unisex Lfc - Liverpool Fc Bottle Bottle Strawberry Red/white One Size**adidas**£8.77**4.2★**▲ 272%**](https://www.amazon.co.uk/dp/B0FCSH2MM5) [**adidas Unisex Kids Liverpool Fc Kids Backpack black/Strawberry Red One Size**adidas**£17.63**0.0★**▲ 270%**](https://www.amazon.co.uk/dp/B0FW9S236P) [**Get Trend Liverpool FC Insulated Tumbler 850ml Stainless Steel Water Bottle with Straw & Handle Cold for 12H Hot for 8H Travel Coffee Mug Football Gifts (Black Liverpool)**Get Trend**£13.24**4.7★**▲ 254%**](https://www.amazon.co.uk/dp/B0FX44KLCY) [**FOCO Officially Licensed Liverpool FC Red Glide Backpack**FOCO**£19.42**4.8★**▲ 250%**](https://www.amazon.co.uk/dp/B0GPFH4QHD) [**Hy-Pro Officially Licensed Liverpool F.C. Kids Water Bottle 480ml 3D Print Integrated Spout No Spill Toddler Bottle Carry Handle Football Gift Idea**Hy-Pro**£12.59**1.0★**▲ 247%**](https://www.amazon.co.uk/dp/B0FBX2BS73)
**~~View all trending →~~**
## **What buyers say about liverpool backpack**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**49%
*“Amazing quality”*
**Size-Overall**9%
*“Good size”*
**Value For Money**7%
*“Value for money”*
**Image/Picture Clarity**4%
*“Really nice same like picture very good in quality”*
**Strength**4%
*“Sturdy bottle”*
**Design-Overall**4%
*“Smart looking”*
**Storage Capacity**4%
*“holds a lot”*
**Durability**4%
*“Great quality and durable”*
**Moist/Dry**2%
*“Keep hydrated with the best team on your bottle”*
**Advertised Vs Actual Product**2%
*“Just the job”*
### **What buyers complain about **
**Size-Overall**25%
*“Straw doesnt fit the hole to suck through”*
**Quality-Overall**22%
*“Really poor performance”*
**Leak-Proof**7%
*“Leaky”*
**Ease Of Use**6%
*“so unable to open or close the lid”*
**Rusts/Corrodes**6%
*“its gone rusty inside at the bottom”*
**Durability**6%
*“its broke again such a shame perfect size for football training third one I have bought I wont be buying again this time”*
**Strength**6%
*“Not sturdy”*
**Zipper Quality**4%
*“Zip pulls came off within first few weeks of use”*
**Defective Material/Parts**4%
*“Faulty item”*
**Strap/String Quality**4%
*“the strings broke after 3/4 uses”*
### **Top return reasons **
**Size-Overall**36%
**Leak-Proof**16%
**Defective Material/Parts**6%
**Gifting Purpose**5%
**Scratch Resistance**5%
**Quality-Overall**4%
**Functionality-Overall**3%
**Strap/String Quality**2%
**Advertised Vs Actual Product**2%
**Zipper Quality**2%
## **Common questions**
- **Is liverpool backpack profitable to sell on Amazon United Kingdom?**
- The niche generates £72K/yr across 25 tracked products. 1 of 4 products launched in the last 360 days are still selling. 90-day search growth is +18.1%. Flapen's verdict: Worth a look (51/100).
- **How competitive is the liverpool backpack niche?**
- 5 brands and 62 sellers compete. The top 5 products take 55% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in liverpool backpack?**
- Top complaints mined from reviews: Size-Overall, Quality-Overall, Leak-Proof. The return rate is 1.7%.
- **When does demand for liverpool backpack peak?**
- Demand peaks in Jul–Aug–Sep; the busiest month runs 7.7× the quietest.
- **What does it cost to enter the liverpool backpack niche?**
- Listings span £8.77–£31.32; the average listing price is £15.82 (sweet spot $15–$100). The average incumbent carries 356 reviews — the moat a new listing must climb.
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