---
title: "Lifting Straps — £570K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/sports-outdoors/lifting-straps"
last_updated: "2026-07-31T14:19:08.117Z"
locale: en
meta:
description: "Niche score 35/100 · £570K/yr market · 1.2M searches/yr · £6.58 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 35/100 · £570K/yr market · 1.2M searches/yr · £6.58 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Lifting Straps — £570K/yr Amazon UK Niche (2026) - Flapen"
---
# **lifting straps**
**Skip it**
Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Market size 63Growth 18Conversion 76Competition 3Returns 97Price range 0Avg price 18Brand share 0Review moat 24Quality gap 30
**Returns**
**Incredible****0.6%**
return rate — above 5% kills the launch gate
**Conversion**
**Great****7.1%**
search→purchase rate — share of searches ending in a sale
**Market size**
**Good****£570K**
£570K/yr · 1.2M searches
**Quality gap**
**Okay****4.6★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Bad****5,389.33**
avg incumbent reviews — the moat a new listing must climb
**Growth**
**Bad****-13.8%**
90-day search growth — must beat 0% to launch
**Avg price**
**Bad****£6.58**
avg listing price — sweet spot $15–$100
**Competition**
**Bad****96%**
top-5 click share — a locked-up shelf
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
**Price range**
**Bad****£4.89–£8.52**
cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, lifting straps is a £570K/yr Amazon United Kingdom market (1.2M searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 35/100.
Data updated Jul 29, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **lifting straps market data**
- **Units sold / yr**
- **80K–100K**
- avg 8,000–10,000/product
- **Revenue / yr**
- **£526K–£658K**
- units × avg price
- **Conversion rate**
- **7.1%**
- **Avg BSR**
- **#5**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **100%**
- **Out of stock**
- **5.1%**
- **Avg brand age**
- **45 months**
- **Avg seller age**
- **179 days**
## **Competition & brand share**
The top 5 products capture 96% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**5 **▼falling
**Sellers**
**8**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**96%**
Top 20: 100%
**Open market**
**0%**
- RDX56% - AQF16% - BEAR GRIP13% - BEAST RAGE10% - EVO Fitness5%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -13.8% search growth over the last 90 days.
25K15KSpike '24Holiday '24Prime Day '25Spike '25Black Friday '25Spike '26 seasonSepDecMarJunAugNovMarMay
No pronounced peak months · busiest ÷ quietest = 1.4×
[**Open Trend **](https://flapen.com/research/uk/sports-outdoors/lifting-straps/trend)
## **Top lifting straps search terms**
- **lifting straps**377K/yr-13.3%5.3% conv. - **wrist straps**259K/yr-11.6%2.8% conv. - **gym straps**143K/yr-19.8%4.8% conv. - **weight lifting straps**86K/yr-1.3%4.6% conv. - **gym wrist straps**66K/yr-0.3%3.2% conv. - **wrist straps weightlifting**56K/yr-3.2%4.0% conv. - **straps weightlifting**27K/yr-25.3%6.6% conv. - **deadlift straps**25K/yr-9.2%5.8% conv. - **gym straps weight lifting**31K/yr-30.7%6.5% conv. - **weight straps**21K/yr-25.4%6.2% conv. [**All search terms **](https://flapen.com/research/uk/sports-outdoors/lifting-straps/search-terms)
## **Top lifting straps products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%15%£85K30%£171K45%£256K60%£342K1K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 6 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**RDX Lifting Straps for Weightlifting 100% Cotton Heavy Duty Gym Wrist Strap with 5MM Neoprene Padding 60CM Anti-Slip Hand Grip Wraps for Deadlifts Powerlifting Workouts Strength Training Men Women**RDX**£8.39**4.5★7,412 rev](https://www.amazon.co.uk/dp/B004XMNZPI) [2**BEAR GRIP Straps - Premium Neoprene Padded Heavy Duty Double Stitched Weight Lifting Gym Straps Deadlift Gym Accessories for Men and Women Advanced Gel Grip 100% cotton Extra long length (Black)**BEAR GRIP**£8.52**4.6★2,754 rev](https://www.amazon.co.uk/dp/B07Q5N81YQ) [3**AQF Weight Lifting Straps 100% Cotton Gym Wrist Straps 60CM Heavy Duty Lifting Straps with 5MM Neoprene Padding Non-Slip Advanced Gel Grip Ideal for Deadlifts Powerlifting**AQF**£6.01**4.5★4,954 rev](https://www.amazon.co.uk/dp/B01FY1B33C) [4**BEAST RAGE Weight Lifting Straps Fitness Padded Cotton Wrist Support Gel Advanced Grips Dumbbell Bar Wraps Heavy Duty Gym Bodybuilding Straps Power Deadlift Barbells Non Slip Exercise (Black)**BEAST RAGE**£4.89**4.6★3,534 rev](https://www.amazon.co.uk/dp/B09Y8ZJTDN) [5**EVO Fitness Weight Lifting Straps Anti Slip Gym Powerlifting Deadlifting Bodybuilding Workout Strength Training Hand Bar Grips Neoprene Gel padded Wrist Support Unisex Men Women**EVO Fitness**£4.95**4.6★1,144 rev](https://www.amazon.co.uk/dp/B0BT243M9C)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**BEAST RAGE Weight Lifting Straps Fitness Padded Cotton Wrist Support Gel Advanced Grips Dumbbell Bar Wraps Heavy Duty Gym Bodybuilding Straps Power Deadlift Barbells Non Slip Exercise (Black)**BEAST RAGE**£4.89**3,534 rev4y ago](https://www.amazon.co.uk/dp/B09Y8ZJTDN) [**BEAR GRIP Straps - Premium Neoprene Padded Heavy Duty Double Stitched Weight Lifting Gym Straps Deadlift Gym Accessories for Men and Women Advanced Gel Grip 100% cotton Extra long length (Black)**BEAR GRIP**£8.52**2,754 rev7y ago](https://www.amazon.co.uk/dp/B07Q5N81YQ) [**EVO Fitness Weight Lifting Straps Anti Slip Gym Powerlifting Deadlifting Bodybuilding Workout Strength Training Hand Bar Grips Neoprene Gel padded Wrist Support Unisex Men Women**EVO Fitness**£4.95**1,144 rev13y ago](https://www.amazon.co.uk/dp/B0BT243M9C) [**AQF Weight Lifting Straps 100% Cotton Gym Wrist Straps 60CM Heavy Duty Lifting Straps with 5MM Neoprene Padding Non-Slip Advanced Gel Grip Ideal for Deadlifts Powerlifting**AQF**£6.01**4,954 rev13y ago](https://www.amazon.co.uk/dp/B01FY1B33C) [**AQF Wrist Wraps for Weight Lifting - Maximum Support IPL Approved (Pair)**AQF**£6.71**12,538 rev13y ago](https://www.amazon.co.uk/dp/B009JH387M)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**AQF Weight Lifting Straps 100% Cotton Gym Wrist Straps 60CM Heavy Duty Lifting Straps with 5MM Neoprene Padding Non-Slip Advanced Gel Grip Ideal for Deadlifts Powerlifting**AQF**£6.01**4.5★**▲ 44%**](https://www.amazon.co.uk/dp/B01FY1B33C) [**RDX Lifting Straps for Weightlifting 100% Cotton Heavy Duty Gym Wrist Strap with 5MM Neoprene Padding 60CM Anti-Slip Hand Grip Wraps for Deadlifts Powerlifting Workouts Strength Training Men Women**RDX**£8.39**4.5★**▲ 43%**](https://www.amazon.co.uk/dp/B004XMNZPI) [**BEAST RAGE Weight Lifting Straps Fitness Padded Cotton Wrist Support Gel Advanced Grips Dumbbell Bar Wraps Heavy Duty Gym Bodybuilding Straps Power Deadlift Barbells Non Slip Exercise (Black)**BEAST RAGE**£4.89**4.6★**▼ 12%**](https://www.amazon.co.uk/dp/B09Y8ZJTDN) [**BEAR GRIP Straps - Premium Neoprene Padded Heavy Duty Double Stitched Weight Lifting Gym Straps Deadlift Gym Accessories for Men and Women Advanced Gel Grip 100% cotton Extra long length (Black)**BEAR GRIP**£8.52**4.6★**▼ 45%**](https://www.amazon.co.uk/dp/B07Q5N81YQ) [**AQF Wrist Wraps for Weight Lifting - Maximum Support IPL Approved (Pair)**AQF**£6.71**4.6★**▼ 46%**](https://www.amazon.co.uk/dp/B009JH387M)
**~~View all trending →~~**
## **What buyers say about lifting straps**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**28%
*“making them a reliable”*
**Strap/String Quality**20%
*“These strap are very comfortable and good quality”*
**Grip**9%
*“its a great comfortable grip”*
**Advertised Vs Actual Product**9%
*“Does what was needed”*
**Value For Money**7%
*“Good value”*
**Comfort-Overall**5%
*“Very comfy”*
**Exercise/Sports Suitability**4%
*“And great for gym”*
**Durability**4%
*“Very durable”*
**Efficiency**3%
*“Works well”*
**Cushion**2%
*“comfortable padding plus strongly made is missing rubber”*
### **What buyers complain about **
**Grip**12%
*“These did absolutely nothing to help grip the bar”*
**Quality-Overall**7%
*“Cheap”*
**Instructions/User Manual/Troubleshooting**7%
*“No clear instructions”*
**Size-Overall**7%
*“overall size is a little small”*
**Stitch/Finish/Polish**7%
*“Stitching came loose”*
**Strap/String Quality**6%
*“Awful straps”*
**Ease Of Use**6%
*“I find them a little fiddly”*
**Material Quality**3%
*“bad cheap material”*
**Functionality-Overall**3%
*“Not effective”*
**Comfort-Overall**3%
*“extremely uncomfortable do not recommend”*
### **Top return reasons **
**Size-Overall**22%
**Strap/String Quality**16%
**Grip**11%
**Comfort-Overall**8%
**Functionality-Overall**8%
**Advertised Vs Actual Product**4%
**Quality-Overall**4%
**Ease Of Use**3%
**Stitch/Finish/Polish**2%
**Defective Material/Parts**2%
## **Common questions**
- **Is lifting straps profitable to sell on Amazon United Kingdom?**
- The niche generates £570K/yr across 6 tracked products. 90-day search growth is -13.8%. Flapen's verdict: Skip it (35/100).
- **How competitive is the lifting straps niche?**
- 5 brands and 8 sellers compete. The top 5 products take 96% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in lifting straps?**
- Top complaints mined from reviews: Grip, Quality-Overall, Instructions/User Manual/Troubleshooting. The return rate is 0.6%.
- **When does demand for lifting straps peak?**
- Demand is steady year-round — the busiest month runs 1.4× the quietest.
- **What does it cost to enter the lifting straps niche?**
- Listings span £4.89–£8.52; the average listing price is £6.58 (sweet spot $15–$100). The average incumbent carries 5,389 reviews — the moat a new listing must climb.
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