---
title: "Search terms — kubb - Flapen"
canonical_url: "https://flapen.com/research/uk/sports-outdoors/kubb/search-terms"
last_updated: "2026-07-31T18:30:18.599Z"
locale: en
meta:
  description: "Niche score 61/100 · £97K/yr market · 45K searches/yr. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 61/100 · £97K/yr market · 45K searches/yr. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Search terms — kubb - Flapen"
---

# **kubb**

**Worth a look**

Shows demand growing +424.0% this quarter, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 24Growth 100Conversion 78Competition 32Returns 96Price range 95Avg price 95Brand share 19Review moat 93Quality gap 38

**Growth**

**Incredible****+424.0%**

90-day search growth — must beat 0% to launch

**Returns**

**Incredible****0.9%**

return rate — above 5% kills the launch gate

**Avg price**

**Incredible****£27.29**

avg listing price — sweet spot $15–$100

**Price range**

**Incredible****£16.65–£41.94**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Review moat**

**Great****139.23**

avg incumbent reviews — the moat a new listing must climb

**Conversion**

**Great****7.8%**

search→purchase rate — share of searches ending in a sale

**Quality gap**

**Okay****4.5★**

avg incumbent rating — lower means beatable quality

**Competition**

**Okay****66%**

top-5 click share — leaders hold, buyers still browse

**Market size**

**Bad****£97K**

£97K/yr · 45K searches

**Brand share**

**Bad****93%**

top-5 brand share — brand-locked demand

**Signals**[** Trending**](https://flapen.com/research/niches?market=uk&signal=trending "Search growth > 100% (90d)") [** Low Review Barrier**](https://flapen.com/research/niches?market=uk&signal=low_review_barrier "Top brand's reviews < 500")