---
title: "Kids Dart Board — £93K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/sports-outdoors/kids-dart-board"
last_updated: "2026-07-31T21:51:23.776Z"
locale: en
meta:
description: "Niche score 44/100 · £93K/yr market · 149K searches/yr · £14.96 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 44/100 · £93K/yr market · 149K searches/yr · £14.96 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Kids Dart Board — £93K/yr Amazon UK Niche (2026) - Flapen"
---
# **kids dart board**
**Skip it**
Soft demand (-43.0% this quarter) — this niche doesn't clear our bar today.
Market size 23Growth 4Conversion 51Competition 32Returns 84Price range 60Avg price 75Brand share 50Review moat 74Quality gap 65
**Returns**
**Great****1.5%**
return rate — above 5% kills the launch gate
**Avg price**
**Great****£14.96**
avg listing price — sweet spot $15–$100
**Review moat**
**Good****537.2**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Price range**
**Good****£8.48–£24.84**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Conversion**
**Good****4.2%**
search→purchase rate — share of searches ending in a sale
**Brand share**
**Okay****75%**
top-5 brand share — brands hold most of the demand
**Competition**
**Okay****66%**
top-5 click share — leaders hold, buyers still browse
**Market size**
**Bad****£93K**
£93K/yr · 149K searches
**Growth**
**Bad****-43.0%**
90-day search growth — must beat 0% to launch
According to Flapen's Amazon United Kingdom niche tracking, kids dart board is a £93K/yr Amazon United Kingdom market (149K searches/yr). The top 5 brands hold 75% of demand. Demand peaks in Jan–Nov–Dec. Verdict: Skip it — 44/100.
Data updated Jul 29, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **kids dart board market data**
- **Units sold / yr**
- **6K–8K**
- avg 250–500/product
- **Revenue / yr**
- **£90K–£120K**
- units × avg price
- **Conversion rate**
- **4.2%**
- **Avg BSR**
- **#138**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **85%**
- **Out of stock**
- **16.7%**
- **Avg brand age**
- **39 months**
- **Avg seller age**
- **200 days**
## **Competition & brand share**
The top 5 products take 66% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**15 **—flat
**Sellers**
**34**
**Top-5 brand share**
**75%**
Top 20: 100%
**Top-5 click share**
**66%**
Top 20: 100%
**Open market**
**21%**
- Cheerful Children Toys31% - Kiztoys22% - HelaCueil12% - Toyrific5% - Esjay4% - APEXDART4%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -43.0% search growth over the last 90 days.
12K8KSpike '24Holiday '24Spike '25Black Friday '25Holiday '25 seasonSepDecMarJunAugNovMarMay
Peak months: Jan, Nov, Dec · busiest ÷ quietest = 5.9×
[**Open Trend **](https://flapen.com/research/uk/sports-outdoors/kids-dart-board/trend)
## **Top kids dart board search terms**
- **kids dart board**63K/yr-39.4%3.1% conv. - **kids dart board set**30K/yr-48.9%4.1% conv. - **dart board for kids**13K/yr-43.2%2.4% conv. - **dart board kids**15K/yr-36.1%2.4% conv. - **safety dart board**6K/yr-31.0%2.9% conv. - **kids darts board set**6K/yr-50.4%3.9% conv. - **kids dartboard**7K/yr-55.4%3.5% conv. - **childrens dart board**5K/yr-48.3%5.5% conv. - **childrens dart board set**5K/yr-45.1%5.0% conv. [**All search terms **](https://flapen.com/research/uk/sports-outdoors/kids-dart-board/search-terms)
## **Top kids dart board products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%£9K20%£19K30%£28K40%£37K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 20 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**26 Inches Kids Dart Board Set Montessori Toy Dinosaur Theme Double Sided with 12 Sticky Balls Indoor Outdoor Party Games Toys Gifts for 3 4 5 6 7 8 9 10 11 12 Year Old Boy Girl and Adult**Kiztoys**£10.45**4.5★2,228 rev](https://www.amazon.co.uk/dp/B0B3X1NGN6) [2**Jumbo Kids Dart Board Set Halloween Party Games for Kids (Halloween 73cm)**Cheerful Children Toys**£8.68**4.6★209 rev](https://www.amazon.co.uk/dp/B0FRG2CYN1) [3**Safe Dartboard Set Ø42cm /16.5-inch for Children and Adults Dartboard with 6 Darts Set**HelaCueil**£17.18**4.1★210 rev](https://www.amazon.co.uk/dp/B0872Y4DPJ) [4**Cheerful Children Toys Jumbo Kids Dart Board Set (Traditional 73cm)**Cheerful Children Toys**£9.39**4.6★209 rev](https://www.amazon.co.uk/dp/B0FBS6H3SH) [5**Toyrific Electronic Dartboard with LED Display 28 Games and 159 Modes Safe Soft Tip Darts Kids Dart Board Automatic Scoring for Children and Adults**Toyrific**£16.69**4.0★1,396 rev](https://www.amazon.co.uk/dp/B01M09TGGG)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Magnetic Dart Board with 12pcs Magnetic Darts Excellent Indoor Game and Party Games - Birthday Gifts for 5 6 7 8 9 10 11 12 Year Old Boy Kids**Tesok**£22.18**35 rev7mo ago](https://www.amazon.co.uk/dp/B0G5Y689Z1) [**DOETYD Safe Dartboard 42cm/16inch Kids Dart Board with 6 Soft Tip Darts for Kids and Adults Great Indoor Office Home Games**DOETYD**£16.60**4 rev8mo ago](https://www.amazon.co.uk/dp/B0G2QJ3NSS) [**Houbobo Dart Board for Adults and Kids Professional Dartboards with 12Pcs Safety Darts Perfect Dart Game Gifts for Christmas Parties Birthdays or Celebrations**Houbobo**£15.73**11 rev10mo ago](https://www.amazon.co.uk/dp/B0FR9FP7JS) [**Cheerful Children Toys Jumbo Kids Dart Board Set (Traditional 73cm)**Cheerful Children Toys**£9.39**209 rev11mo ago](https://www.amazon.co.uk/dp/B0FBS6H3SH) [**Cheerful Children Toys Jumbo Kids Dart Board Set (Dinosaur-2 73cm)**Cheerful Children Toys**£8.56**209 rev11mo ago](https://www.amazon.co.uk/dp/B0FBS72Q8X)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Magnetic Dart Board with 12pcs Magnetic Darts Excellent Indoor Game and Party Games - Birthday Gifts for 5 6 7 8 9 10 11 12 Year Old Boy Kids**Tesok**£22.18**4.5★**▲ 294%**](https://www.amazon.co.uk/dp/B0G5Y689Z1) [**Jumbo Kids Dart Board Set Halloween Party Games for Kids (Halloween 73cm)**Cheerful Children Toys**£8.68**4.6★**▲ 249%**](https://www.amazon.co.uk/dp/B0FRG2CYN1) [**Jumbo Kids Dart Board Halloween Party Game (Halloween + Traditional 73cm)**Cheerful Children Toys**£10.10**4.6★**▲ 206%**](https://www.amazon.co.uk/dp/B0FRGJS286) [**26 Inches Kids Dart Board Set Montessori Toy Dinosaur Theme Double Sided with 12 Sticky Balls Indoor Outdoor Party Games Toys Gifts for 3 4 5 6 7 8 9 10 11 12 Year Old Boy Girl and Adult**Kiztoys**£10.45**4.5★**▲ 164%**](https://www.amazon.co.uk/dp/B0B3X1NGN6) [**Cheerful Children Toys Jumbo Kids Dart Board Set (Traditional 100cm)**Cheerful Children Toys**£13.55**4.6★**▲ 146%**](https://www.amazon.co.uk/dp/B0FBS6FZFW)
**~~View all trending →~~**
## **What buyers say about kids dart board**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Fun/Entertainment Experience**33%
*“Lots of family fun”*
**Value For Money**12%
*“Great value for money”*
**Quality-Overall**7%
*“The board is well made”*
**Magnetic Strength/Adsorption**6%
*“The magnets stick well”*
**Adhesion/Stickiness**5%
*“attach great to it”*
**Size-Overall**4%
*“Its a good size”*
**Safety Standards**4%
*“Safe and fun”*
**Weight Light**3%
*“The board itself is lightweight”*
**Suitable For Indoor**3%
*“it has already been brilliant for indoor fun”*
**Color**3%
*“Clear and bright colours”*
### **What buyers complain about **
**Adhesion/Stickiness**19%
*“not stick to it”*
**Quality-Overall**14%
*“Not great quality”*
**Size-Overall**9%
*“Smaller than I expected”*
**Value For Money**6%
*“Too expensive”*
**Durability**5%
*“broken”*
**Ease Of Use**5%
*“no so easily”*
**Functionality-Overall**4%
*“Very disappointed,the darts do not stay in the board 90% of the time”*
**Strength**3%
*“Pretty flimsy and wouldnt purchase again”*
**Gifting Purpose**3%
*“the expensive gifts got forgotten about”*
**Instructions/User Manual/Troubleshooting**3%
*“Instruction manual not included”*
### **Top return reasons **
**Adhesion/Stickiness**21%
**Quality-Overall**18%
**Size-Overall**14%
**Functionality-Overall**11%
**Defective Material/Parts**7%
**Gifting Purpose**5%
**Advertised Vs Actual Product**4%
**Strength**3%
**Durability**2%
**Mounting**2%
## **Common questions**
- **Is kids dart board profitable to sell on Amazon United Kingdom?**
- The niche generates £93K/yr across 20 tracked products. 2 of 8 products launched in the last 360 days are still selling. 90-day search growth is -43.0%. Flapen's verdict: Skip it (44/100).
- **How competitive is the kids dart board niche?**
- 15 brands and 34 sellers compete. The top 5 products take 66% of clicks and top 5 brands hold 75% of demand.
- **What do buyers complain about in kids dart board?**
- Top complaints mined from reviews: Adhesion/Stickiness, Quality-Overall, Size-Overall. The return rate is 1.5%.
- **When does demand for kids dart board peak?**
- Demand peaks in Jan–Nov–Dec; the busiest month runs 5.9× the quietest.
- **What does it cost to enter the kids dart board niche?**
- Listings span £8.48–£24.84; the average listing price is £14.96 (sweet spot $15–$100). The average incumbent carries 537 reviews — the moat a new listing must climb.
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