---
title: "Kicking Tee Rugby — £77K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/sports-outdoors/kicking-tee-rugby"
last_updated: "2026-08-01T16:10:09.622Z"
locale: en
meta:
description: "Niche score 31/100 · £77K/yr market · 117K searches/yr · £10.09 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 31/100 · £77K/yr market · 117K searches/yr · £10.09 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Kicking Tee Rugby — £77K/yr Amazon UK Niche (2026) - Flapen"
---
# **kicking tee rugby**
**Skip it**
A concentrated shelf (top 5 take 100% of clicks) — this niche doesn't clear our bar today.
Market size 19Growth 8Conversion 71Competition 0Returns 97Price range 0Avg price 34Brand share 0Review moat 70Quality gap 45
**Returns**
**Incredible****0.5%**
return rate — above 5% kills the launch gate
**Conversion**
**Good****6.5%**
search→purchase rate — share of searches ending in a sale
**Review moat**
**Good****714**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Avg price**
**Okay****£10.09**
avg listing price — sweet spot $15–$100
**Market size**
**Bad****£77K**
£77K/yr · 117K searches
**Growth**
**Bad****-34.4%**
90-day search growth — must beat 0% to launch
**Competition**
**Bad****100%**
top-5 click share — a locked-up shelf
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
**Price range**
**Bad****£5.61–£12.99**
cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, kicking tee rugby is a £77K/yr Amazon United Kingdom market (117K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Oct–Nov–Dec. Verdict: Skip it — 31/100.
Data updated Jul 29, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **kicking tee rugby market data**
- **Units sold / yr**
- **6K–8K**
- avg 500–750/product
- **Revenue / yr**
- **£61K–£81K**
- units × avg price
- **Conversion rate**
- **6.5%**
- **Avg BSR**
- **#3**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **20%**
- **Out of stock**
- **11.5%**
- **Avg brand age**
- **51 months**
- **Avg seller age**
- **191 days**
## **Competition & brand share**
The top 5 products capture 100% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**4 **▼falling
**Sellers**
**34**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**100%**
Top 20: 100%
**Open market**
**0%**
- Supertee50% - Rhino35% - Carta Sport11% - Optimum4% - Open — no brand owns it (0%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -34.4% search growth over the last 90 days.
5K4KSpike '24Holiday '24Spike '25Black Friday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Oct, Nov, Dec · busiest ÷ quietest = 3.3×
[**Open Trend **](https://flapen.com/research/uk/sports-outdoors/kicking-tee-rugby/trend)
## **Top kicking tee rugby search terms**
- **rugby kicking tee**41K/yr-31.6%3.8% conv. - **kicking tee**27K/yr-23.2%3.2% conv. - **kicking tee rugby**19K/yr-45.3%4.7% conv. - **rugby tee**13K/yr-43.0%3.6% conv. - **rugby bricks kicking tee**7K/yr-38.3%0.8% conv. - **kicking tees**5K/yr-31.3%1.1% conv. - **dan carter kicking tee**5K/yr-49.0%8.7% conv. [**All search terms **](https://flapen.com/research/uk/sports-outdoors/kicking-tee-rugby/search-terms)
## **Top kicking tee rugby products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%15%£12K30%£23K45%£35K60%£46K1001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 5 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Boffo Unisex DAN CARTER KICKING TEE SUPERTEE PRINCE Green One Size UK**Supertee**£12.57**4.6★610 rev](https://www.amazon.co.uk/dp/B012UNMOOO) [2**Rhino Club Kicking Tee Blue One Size**Rhino**£5.61**4.5★867 rev](https://www.amazon.co.uk/dp/B01FXTDUWC) [3**Rhino Pro Adjustable Kicking Tee**Rhino**£9.95**4.4★132 rev](https://www.amazon.co.uk/dp/B01FXTFSJ0) [4**DAN CARTER Supertee King Rugby League Union Kicking Tee**Carta Sport**£12.99**4.7★518 rev](https://www.amazon.co.uk/dp/B00Q79SRSK) [5**Optimum Professional Rugby Kicking Tee with Lift-to-Adjust Base**Optimum**£9.32**4.2★1,443 rev](https://www.amazon.co.uk/dp/B0036ZANE4)
### **Newest**
by launch date
[**Rhino Club Kicking Tee Blue One Size**Rhino**£5.61**867 rev10y ago](https://www.amazon.co.uk/dp/B01FXTDUWC) [**Rhino Pro Adjustable Kicking Tee**Rhino**£9.95**132 rev10y ago](https://www.amazon.co.uk/dp/B01FXTFSJ0) [**Boffo Unisex DAN CARTER KICKING TEE SUPERTEE PRINCE Green One Size UK**Supertee**£12.57**610 rev11y ago](https://www.amazon.co.uk/dp/B012UNMOOO) [**DAN CARTER Supertee King Rugby League Union Kicking Tee**Carta Sport**£12.99**518 rev11y ago](https://www.amazon.co.uk/dp/B00Q79SRSK) [**Optimum Professional Rugby Kicking Tee with Lift-to-Adjust Base**Optimum**£9.32**1,443 rev16y ago](https://www.amazon.co.uk/dp/B0036ZANE4)
### **Trending**
90-day click momentum
[**Rhino Club Kicking Tee Blue One Size**Rhino**£5.61**4.5★**▲ 16%**](https://www.amazon.co.uk/dp/B01FXTDUWC) [**Boffo Unisex DAN CARTER KICKING TEE SUPERTEE PRINCE Green One Size UK**Supertee**£12.57**4.6★**— 9%**](https://www.amazon.co.uk/dp/B012UNMOOO) [**Rhino Pro Adjustable Kicking Tee**Rhino**£9.95**4.4★**▼ 10%**](https://www.amazon.co.uk/dp/B01FXTFSJ0) [**DAN CARTER Supertee King Rugby League Union Kicking Tee**Carta Sport**£12.99**4.7★**▼ 22%**](https://www.amazon.co.uk/dp/B00Q79SRSK) [**Optimum Professional Rugby Kicking Tee with Lift-to-Adjust Base**Optimum**£9.32**4.2★**▼ 33%**](https://www.amazon.co.uk/dp/B0036ZANE4)
## **What buyers say about kicking tee rugby**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**25%
*“Great product”*
**Advertised Vs Actual Product**25%
*“Just what was needed for an eight year old”*
**Suitability Beginner**13%
*“Kids love it to practice kicking”*
**Value For Money**13%
*“Great value for money”*
**Exercise/Sports Suitability**13%
*“Just what my son needed to improve his kicking”*
**Durability**13%
*“Well made and very durable”*
### **What buyers complain about **
**Durability**71%
*“Broke on second use”*
**Material Quality**13%
*“Really poor quality plastic”*
**Value For Money**8%
*“Don't think the price is fair due to it breaking so easily”*
**Design-Overall**8%
*“Good design just didn't hold up well”*
### **Top return reasons **
**Size-Overall**35%
**Durability**35%
**Quality-Overall**10%
**Defective Material/Parts**8%
**Adjustability/Rotatability/Reclining**5%
**Product Condition**5%
**Ease Of Use**3%
## **Common questions**
- **Is kicking tee rugby profitable to sell on Amazon United Kingdom?**
- The niche generates £77K/yr across 5 tracked products. 90-day search growth is -34.4%. Flapen's verdict: Skip it (31/100).
- **How competitive is the kicking tee rugby niche?**
- 4 brands and 34 sellers compete. The top 5 products take 100% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in kicking tee rugby?**
- Top complaints mined from reviews: Durability, Material Quality, Value For Money. The return rate is 0.5%.
- **When does demand for kicking tee rugby peak?**
- Demand peaks in Oct–Nov–Dec; the busiest month runs 3.3× the quietest.
- **What does it cost to enter the kicking tee rugby niche?**
- Listings span £5.61–£12.99; the average listing price is £10.09 (sweet spot $15–$100). The average incumbent carries 714 reviews — the moat a new listing must climb.
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