---
title: "Products — kickboard - Flapen"
canonical_url: "https://flapen.com/research/uk/sports-outdoors/kickboard/products"
last_updated: "2026-07-31T21:45:58.773Z"
locale: en
meta:
  description: "Niche score 54/100 · £73K/yr market · 136K searches/yr · £12.22 avg price. A small market ($73K/yr) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 54/100 · £73K/yr market · 136K searches/yr · £12.22 avg price. A small market ($73K/yr) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Products — kickboard - Flapen"
---

# **kickboard**

**Worth a look**

Shows low returns (0.8%), but a small market ($73K/yr) keeps it on the watch list.

Market size 18Growth 44Conversion 53Competition 66Returns 96Price range 59Avg price 52Brand share 70Review moat 70Quality gap 38

**Returns**

**Incredible****0.8%**

return rate — above 5% kills the launch gate

**Brand share**

**Good****63%**

top-5 brand share — brands hold most of the demand

**Review moat**

**Good****694.41**

avg incumbent reviews — the moat a new listing must climb

**Competition**

**Good****46%**

top-5 click share — leaders hold, buyers still browse

**Price range**

**Good****£5.83–£27.95**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Conversion**

**Good****4.4%**

search→purchase rate — share of searches ending in a sale

**Avg price**

**Good****£12.22**

avg listing price — sweet spot $15–$100

**Growth**

**Okay****+15.0%**

90-day search growth — must beat 0% to launch

**Quality gap**

**Okay****4.5★**

avg incumbent rating — lower means beatable quality

**Market size**

**Bad****£73K**

£73K/yr · 136K searches