---
title: "Hurdles — £59K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/sports-outdoors/hurdles"
last_updated: "2026-08-01T16:21:53.122Z"
locale: en
meta:
description: "Niche score 56/100 · £59K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 56/100 · £59K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Hurdles — £59K/yr Amazon UK Niche (2026) - Flapen"
---
# **hurdles**
**Worth a look**
Shows low returns (0.3%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Market size 15Growth 62Conversion 20Competition 62Returns 99Price range 78Avg price 95Brand share 38Review moat 88Quality gap 65
**Returns**
**Incredible****0.3%**
return rate — above 5% kills the launch gate
**Avg price**
**Incredible****£34.59**
avg listing price — sweet spot $15–$100
**Review moat**
**Great****244.81**
avg incumbent reviews — the moat a new listing must climb
**Price range**
**Great****£7.77–£115.50**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Growth**
**Good****+39.7%**
90-day search growth — must beat 0% to launch
**Competition**
**Good****48%**
top-5 click share — leaders hold, buyers still browse
**Brand share**
**Okay****82%**
top-5 brand share — brands hold most of the demand
**Conversion**
**Bad****1.6%**
search→purchase rate — share of searches ending in a sale
**Market size**
**Bad****£59K**
£59K/yr · 106K searches
According to Flapen's Amazon United Kingdom niche tracking, hurdles is a £59K/yr Amazon United Kingdom market (106K searches/yr). The top 5 brands hold 82% of demand. Verdict: Worth a look — 56/100.
Data updated Jul 29, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **hurdles market data**
- **Units sold / yr**
- **2K–2K**
- avg 0–100/product
- **Revenue / yr**
- **£52K–£69K**
- units × avg price
- **Conversion rate**
- **1.6%**
- **Avg BSR**
- **#35**
- **Page quality**
- **0%**
- **Prime**
- **30%**
- **Sponsored**
- **85%**
- **Out of stock**
- **0.7%**
- **Avg brand age**
- **49 months**
- **Avg seller age**
- **188 days**
## **Competition & brand share**
The top 5 products take 48% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**12 **▼falling
**Sellers**
**33**
**Top-5 brand share**
**82%**
Top 20: 100%
**Top-5 click share**
**48%**
Top 20: 89%
**Open market**
**14%**
- FORZA57% - Nws11% - Meister6% - Splay4% - YISSVIC4% - 22YardsPro4% - Open — no brand owns it (6 brands, 14%)
## **Demand**
Weekly Amazon search volume, last 8 weeks — +39.7% search growth over the last 90 days.
3K2KJun '26Jun '26Jun '26Jun '26Jul '26Jul '26Jul '26Jul '26
[**Open Trend **](https://flapen.com/research/uk/sports-outdoors/hurdles/trend)
## **Top hurdles search terms**
- **forza**43K/yr+38.0%0.1% conv. - **hurdles**22K/yr+39.2%1.4% conv. - **forza football**11K/yr+26.4%0.6% conv. - **hurdles for kids**5K/yr+191.9%2.7% conv. - **hurdles training equipment**8K/yr+44.1%2.0% conv. - **agility hurdles**7K/yr+12.0%2.1% conv. - **football hurdles**6K/yr+52.7%2.7% conv. - **forza football training equipment**4K/yr-67.0%0.4% conv. [**All search terms **](https://flapen.com/research/uk/sports-outdoors/hurdles/search-terms)
## **Top hurdles products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%£6K20%£12K30%£18K40%£24K1101001K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1![FORZA Mini Target Goals [3ft x 2.5ft | 4ft x 2.5ft] - The Worlds #1 Garden Football Goals! | UK-Made 2 Min Setup Unbreakable Goalpost - Buy Once Play Forever! (4ft x 2.5ft)](https://m.media-amazon.com/images/I/71FHYxUiTzL.jpg)**FORZA Mini Target Goals \[3ft x 2.5ft | 4ft x 2.5ft\] - The Worlds #1 Garden Football Goals! | UK-Made 2 Min Setup Unbreakable Goalpost - Buy Once Play Forever! (4ft x 2.5ft)**FORZA**£31.73**4.5★277 rev](https://www.amazon.co.uk/dp/B0GYF95J9F) [2![Nws FORZA Speed Training/Agility Hurdles [Pack of 6] | 6 Inch Hurdles | Multi Sports Equipment | Fitness Agility Set | Optional Carry Bag (Without Carry Bag)](https://m.media-amazon.com/images/I/81JBQNloN0L.jpg)**Nws FORZA Speed Training/Agility Hurdles \[Pack of 6\] | 6 Inch Hurdles | Multi Sports Equipment | Fitness Agility Set | Optional Carry Bag (Without Carry Bag)**Nws**£19.65**4.7★362 rev](https://www.amazon.co.uk/dp/B005NHQUWC) [3**FORZA Wave Football Rebounder Master Your First Touch! | The Worlds #1 4-in-1 Passing Rebound Board 2 Min Setup Unbreakable Design & 8kg Rock-Solid Stability Buy FORZA Play Forever!**FORZA**£54.28**4.5★67 rev](https://www.amazon.co.uk/dp/B0CMJGKVFK) [4![FORZA Top Bins Football Goal Corner Target [Net World Sports] (Pack Of 1 Without Bag)](https://m.media-amazon.com/images/I/519GQwD1GvL.jpg)**FORZA Top Bins Football Goal Corner Target \[Net World Sports\] (Pack Of 1 Without Bag)**FORZA**£16.00**4.5★64 rev](https://www.amazon.co.uk/dp/B07NDXWJGR) [5**Meister ZoomFlex Agility Hurdles with Carry Bag - Flex-Safe Modular Speed Training - 6 Safety Orange**Meister**£28.61**4.6★70 rev](https://www.amazon.co.uk/dp/B0D9XRNS1H)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**FORZA Folding POD Football Goal - Portable Aluminium Training Goal (Yellow 3 x 2 Without Carry Bag)**FORZA**£115.50**10 rev3w ago](https://www.amazon.co.uk/dp/B0G1TSCW9N) [![FORZA Mini Target Goals [3ft x 2.5ft | 4ft x 2.5ft] - The Worlds #1 Garden Football Goals! | UK-Made 2 Min Setup Unbreakable Goalpost - Buy Once Play Forever! (4ft x 2.5ft)](https://m.media-amazon.com/images/I/71FHYxUiTzL.jpg)**FORZA Mini Target Goals \[3ft x 2.5ft | 4ft x 2.5ft\] - The Worlds #1 Garden Football Goals! | UK-Made 2 Min Setup Unbreakable Goalpost - Buy Once Play Forever! (4ft x 2.5ft)**FORZA**£31.73**277 rev3mo ago](https://www.amazon.co.uk/dp/B0GYF95J9F) [**PUMA Orbita Cup Premier League 2025/26 Football Brilliance 5**PUMA**£15.22**320 rev6mo ago](https://www.amazon.co.uk/dp/B0DJDDK2VC) [**FORZA POD Goal Lite High-Performance Quick-Fold Football Goal for Garden Park & Training Drills (Fluro Yellow 4 x 2)**FORZA**£92.35**0 rev7mo ago](https://www.amazon.co.uk/dp/B0DP5D95WS) [**FORZA Adjustable Weighted Training Hurdles | Set of 5 Height-Adjustable Hurdles (27in42in) with Weighted Bases for Enhanced Stability Ideal for Agility & Speed Training in Multiple Sports**FORZA**£74.48**5 rev1y ago](https://www.amazon.co.uk/dp/B0F3P1T1XK)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[![FORZA Mini Target Goals [3ft x 2.5ft | 4ft x 2.5ft] - The Worlds #1 Garden Football Goals! | UK-Made 2 Min Setup Unbreakable Goalpost - Buy Once Play Forever! (4ft x 2.5ft)](https://m.media-amazon.com/images/I/71FHYxUiTzL.jpg)**FORZA Mini Target Goals \[3ft x 2.5ft | 4ft x 2.5ft\] - The Worlds #1 Garden Football Goals! | UK-Made 2 Min Setup Unbreakable Goalpost - Buy Once Play Forever! (4ft x 2.5ft)**FORZA**£31.73**4.5★**▲ 79%**](https://www.amazon.co.uk/dp/B0GYF95J9F) [**PUMA Orbita Cup Premier League 2025/26 Football Brilliance 5**PUMA**£15.22**4.4★**▲ 78%**](https://www.amazon.co.uk/dp/B0DJDDK2VC) [![FORZA Footballs - Match Training Astro Garden And Futsal Balls - Expertly Manufactured Footballs [Net World Sports] (FORZA Training Ball [2018] Size 4 (Junior))](https://m.media-amazon.com/images/I/51yB9OJaWrL.jpg)**FORZA Footballs - Match Training Astro Garden And Futsal Balls - Expertly Manufactured Footballs \[Net World Sports\] (FORZA Training Ball \[2018\] Size 4 (Junior))**FORZA**£9.97**4.4★**▲ 72%**](https://www.amazon.co.uk/dp/B077VQH9YM) [**FORZA Academy Footballs FIFA Certified Durable Match & Training Balls 6 Colour Options & Multipacks (Black & White Size 5 (Adult) - Pack of 1)**FORZA**£12.68**4.8★**▲ 63%**](https://www.amazon.co.uk/dp/B0DPNBZLSL) [**Meister ZoomFlex Agility Hurdles with Carry Bag - Flex-Safe Modular Speed Training - 6 Electric Yellow**Meister**£29.32**4.6★**▲ 50%**](https://www.amazon.co.uk/dp/B0D9XQYWK6)
**~~View all trending →~~**
## **What buyers say about hurdles**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**31%
*“Great quality equipment”*
**Value For Money**25%
*“Good value”*
**Advertised Vs Actual Product**10%
*“Works as it should”*
**Size-Overall**10%
*“perfect size”*
**Exercise/Sports Suitability**5%
*“Great for agility”*
**Instructions/User Manual/Troubleshooting**4%
*“the instructions were easy to follow”*
**Durability**2%
*“Didn't pop within 2 weeks so that's good”*
**Compactness**2%
*“Compact and useful”*
**Fun/Entertainment Experience**2%
*“Son enjoys playing with this”*
**Ease Of Use**2%
*“Easy for it to be pulled off the straps”*
### **What buyers complain about **
**Durability**25%
*“Broke”*
**Size-Overall**25%
*“Not fit for purpose”*
**Value For Money**11%
*“expensive”*
**Quality-Overall**11%
*“Not the best to be honest”*
**Stitch/Finish/Polish**4%
*“Within 40 minutes of using the football the stitching came loose”*
**Flatness**3%
*“Went flat within a few weeks”*
**Strength**3%
*“Not strong enough”*
**Design-Overall**3%
*“Poor design”*
**Adhesion/Stickiness**2%
*“stick to a grass surface”*
**Strap/String Quality**2%
*“we can see another string fraying which will inevitably break soon”*
### **Top return reasons **
**Size-Overall**49%
**Defective Material/Parts**8%
**Quality-Overall**7%
**Inflation/Deflation**7%
**Functionality-Overall**4%
**Advertised Vs Actual Product**4%
**Assembly/Installation**3%
**Value For Money**3%
**Gifting Purpose**2%
**Strength**2%
## **Common questions**
- **Is hurdles profitable to sell on Amazon United Kingdom?**
- The niche generates £59K/yr across 27 tracked products. 1 of 5 products launched in the last 360 days are still selling. 90-day search growth is +39.7%. Flapen's verdict: Worth a look (56/100).
- **How competitive is the hurdles niche?**
- 12 brands and 33 sellers compete. The top 5 products take 48% of clicks and top 5 brands hold 82% of demand.
- **What do buyers complain about in hurdles?**
- Top complaints mined from reviews: Durability, Size-Overall, Value For Money. The return rate is 0.3%.
- **What does it cost to enter the hurdles niche?**
- Listings span £7.77–£115.50; the average listing price is £34.59 (sweet spot $15–$100). The average incumbent carries 245 reviews — the moat a new listing must climb.
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