---
title: "Search terms — hockey stick - Flapen"
canonical_url: "https://flapen.com/research/uk/sports-outdoors/hockey-stick/search-terms"
last_updated: "2026-07-31T15:25:38.878Z"
locale: en
meta:
  description: "Niche score 29/100 · £21K/yr market · 138K searches/yr · £25.29 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:description": "Niche score 29/100 · £21K/yr market · 138K searches/yr · £25.29 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:title": "Search terms — hockey stick - Flapen"
---

# **hockey stick**

**Skip it**

Soft demand (-49.8% this quarter) — this niche doesn't clear our bar today.

Market size 5Growth 0Conversion 7Competition 3Returns 70Price range 93Avg price 95Brand share 0Review moat 95Quality gap 63

**Review moat**

**Incredible****92.33**

avg incumbent reviews — the moat a new listing must climb

**Avg price**

**Incredible****£25.29**

avg listing price — sweet spot $15–$100

**Price range**

**Great****£14.28–£45.83**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Returns**

**Good****2.2%**

return rate — above 5% kills the launch gate

**Quality gap**

**Good****4.4★**

avg incumbent rating — lower means beatable quality

**Conversion**

**Bad****0.6%**

search→purchase rate — share of searches ending in a sale

**Market size**

**Bad****£21K**

£21K/yr · 138K searches

**Competition**

**Bad****96%**

top-5 click share — a locked-up shelf

**Growth**

**Bad****-49.8%**

90-day search growth — must beat 0% to launch

**Brand share**

**Bad****100%**

top-5 brand share — brand-locked demand

**Signals**[** Low Review Barrier**](https://flapen.com/research/niches?market=uk&signal=low_review_barrier "Top brand's reviews < 500")