---
title: "Hockey Stick — £21K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/sports-outdoors/hockey-stick"
last_updated: "2026-07-31T14:27:48.833Z"
locale: en
meta:
description: "Niche score 29/100 · £21K/yr market · 138K searches/yr · £25.29 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 29/100 · £21K/yr market · 138K searches/yr · £25.29 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Hockey Stick — £21K/yr Amazon UK Niche (2026) - Flapen"
---
# **hockey stick**
**Skip it**
Soft demand (-49.8% this quarter) — this niche doesn't clear our bar today.
Market size 5Growth 0Conversion 7Competition 3Returns 70Price range 93Avg price 95Brand share 0Review moat 95Quality gap 63
**Review moat**
**Incredible****92.33**
avg incumbent reviews — the moat a new listing must climb
**Avg price**
**Incredible****£25.29**
avg listing price — sweet spot $15–$100
**Price range**
**Great****£14.28–£45.83**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Returns**
**Good****2.2%**
return rate — above 5% kills the launch gate
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Conversion**
**Bad****0.6%**
search→purchase rate — share of searches ending in a sale
**Market size**
**Bad****£21K**
£21K/yr · 138K searches
**Competition**
**Bad****96%**
top-5 click share — a locked-up shelf
**Growth**
**Bad****-49.8%**
90-day search growth — must beat 0% to launch
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
**Signals**[** Low Review Barrier**](https://flapen.com/research/niches?market=uk&signal=low_review_barrier "Top brand's reviews < 500")
According to Flapen's Amazon United Kingdom niche tracking, hockey stick is a £21K/yr Amazon United Kingdom market (138K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 29/100.
Data updated Jul 29, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **hockey stick market data**
- **Units sold / yr**
- **1K–1K**
- avg 0–100/product
- **Revenue / yr**
- **£25K–£32K**
- units × avg price
- **Conversion rate**
- **0.6%**
- **Avg BSR**
- **#15**
- **Page quality**
- **0%**
- **Prime**
- **83%**
- **Sponsored**
- **67%**
- **Out of stock**
- **27.5%**
- **Avg brand age**
- **52 months**
- **Avg seller age**
- **199 days**
## **Competition & brand share**
The top 5 products capture 96% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**4 **▼falling
**Sellers**
**13**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**96%**
Top 20: 100%
**Open market**
**0%**
- BYTE82% - Kookaburra8% - Y6% - NIWWIN4%
## **Demand**
Weekly Amazon search volume, last 42 weeks — -49.8% search growth over the last 90 days.
5K3KBlack Friday '25Spike '26Oct '25Nov '25Jan '26Mar '26Apr '26Jun '26
[**Open Trend **](https://flapen.com/research/uk/sports-outdoors/hockey-stick/trend)
## **Top hockey stick search terms**
- **hockey stick**82K/yr-48.1%0.2% conv. - **hockey sticks**13K/yr-45.9%0.1% conv. - **kids hockey stick**9K/yr-53.0%0.2% conv. - **grays hockey stick**12K/yr-59.6%0.0% conv. - **junior hockey stick**7K/yr-64.5%0.4% conv. - **field hockey stick**4K/yr-14.0%0.0% conv. - **girls hockey stick**3K/yr-41.8%0.0% conv. - **kookaburra hockey stick**4K/yr-63.4%0.0% conv. - **hockey stick 36.5**4K/yr-61.9%0.0% conv. [**All search terms **](https://flapen.com/research/uk/sports-outdoors/hockey-stick/search-terms)
## **Top hockey stick products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%20%£4K40%£8K60%£12K80%£17K1101001K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 6 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**BYTE HX2 COMPOSITE HOCKEY STICK BLUE (35 LIGHT)**BYTE**£27.64**4.6★92 rev](https://www.amazon.co.uk/dp/B07172VJ93) [2**BYTE HX1 Hockey Stick HX Bag and Glitter Ball Package Set (37.5 Stick)**BYTE**£45.83**4.7★5 rev](https://www.amazon.co.uk/dp/B08ND2JYN1) [3**Y Y1 Hockey Junior Hockey Stick 30 inch Starter Hockey Stick Boys Hockey Stick Girls Hockey Stick 100% Wood Hockey Stick Kids Equipment**Y**£24.93**4.4★34 rev](https://www.amazon.co.uk/dp/B0BDGHH9X1) [4**NIWWIN LED air powered football hockey set indoor football toysFootball Games - Gifts for Boys Kids 3 4 5 6 7 8 9 10 Year Old Toys**NIWWIN**£14.28**4.3★368 rev](https://www.amazon.co.uk/dp/B09DPYTR2Z) [5**Kookaburra Unisex-Youth Sunfire Hockey Stick Black & Yellow 36.5 Light EU**Kookaburra**£24.67**4.1★9 rev](https://www.amazon.co.uk/dp/B0FJ2N9X7Q)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Kookaburra Unisex-Youth Sunfire Hockey Stick Black & Yellow 36.5 Light EU**Kookaburra**£24.67**9 rev1y ago](https://www.amazon.co.uk/dp/B0FJ2N9X7Q) [**Kookaburra Unisex-Youth Meteor Junior Hockey Stick Black 36.5 Light EU**Kookaburra**£14.38**46 rev3y ago](https://www.amazon.co.uk/dp/B0CCJYV12M) [**Y Y1 Hockey Junior Hockey Stick 30 inch Starter Hockey Stick Boys Hockey Stick Girls Hockey Stick 100% Wood Hockey Stick Kids Equipment**Y**£24.93**34 rev3y ago](https://www.amazon.co.uk/dp/B0BDGHH9X1) [**NIWWIN LED air powered football hockey set indoor football toysFootball Games - Gifts for Boys Kids 3 4 5 6 7 8 9 10 Year Old Toys**NIWWIN**£14.28**368 rev4y ago](https://www.amazon.co.uk/dp/B09DPYTR2Z) [**BYTE HX1 Hockey Stick HX Bag and Glitter Ball Package Set (37.5 Stick)**BYTE**£45.83**5 rev5y ago](https://www.amazon.co.uk/dp/B08ND2JYN1)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**BYTE HX2 COMPOSITE HOCKEY STICK BLUE (35 LIGHT)**BYTE**£27.64**4.6★**▲ 89%**](https://www.amazon.co.uk/dp/B07172VJ93) [**BYTE HX1 Hockey Stick HX Bag and Glitter Ball Package Set (37.5 Stick)**BYTE**£45.83**4.7★**▲ 34%**](https://www.amazon.co.uk/dp/B08ND2JYN1) [**Kookaburra Unisex-Youth Meteor Junior Hockey Stick Black 36.5 Light EU**Kookaburra**£14.38**4.1★**— 8%**](https://www.amazon.co.uk/dp/B0CCJYV12M) [**NIWWIN LED air powered football hockey set indoor football toysFootball Games - Gifts for Boys Kids 3 4 5 6 7 8 9 10 Year Old Toys**NIWWIN**£14.28**4.3★**▼ 46%**](https://www.amazon.co.uk/dp/B09DPYTR2Z) [**Kookaburra Unisex-Youth Sunfire Hockey Stick Black & Yellow 36.5 Light EU**Kookaburra**£24.67**4.1★**▼ 67%**](https://www.amazon.co.uk/dp/B0FJ2N9X7Q)
**~~View all trending →~~**
## **What buyers say about hockey stick**
What buyers praise and complain about, mined from review topics.
### **What buyers complain about **
**Quality-Overall**33%
*“It's cheap for a reason”*
**Material Quality**33%
*“Will go for a carbon fibre one next time - this one is poorly made”*
**Durability**33%
*“Snapped after less than 1 months use by a 14 year old in school pe lessons”*
### **Top return reasons **
**Size-Overall**72%
**Design-Overall**11%
**Quality-Overall**11%
**Assembly/Installation**6%
## **Common questions**
- **Is hockey stick profitable to sell on Amazon United Kingdom?**
- The niche generates £21K/yr across 6 tracked products. 90-day search growth is -49.8%. Flapen's verdict: Skip it (29/100).
- **How competitive is the hockey stick niche?**
- 4 brands and 13 sellers compete. The top 5 products take 96% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in hockey stick?**
- Top complaints mined from reviews: Quality-Overall, Material Quality, Durability. The return rate is 2.2%.
- **What does it cost to enter the hockey stick niche?**
- Listings span £14.28–£45.83; the average listing price is £25.29 (sweet spot $15–$100). The average incumbent carries 92 reviews — the moat a new listing must climb.
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