---
title: "Trend — gum shield kids age 12 - Flapen"
canonical_url: "https://flapen.com/research/uk/sports-outdoors/gum-shield-kids-age-12/trend"
last_updated: "2026-07-31T17:40:44.353Z"
locale: en
meta:
  description: "Niche score 41/100 · £58K/yr market · 194K searches/yr · £7.49 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:description": "Niche score 41/100 · £58K/yr market · 194K searches/yr · £7.49 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:title": "Trend — gum shield kids age 12 - Flapen"
---

# **gum shield kids age 12**

**Skip it**

Soft demand (-56.4% this quarter) — this niche doesn't clear our bar today.

Market size 14Growth 0Conversion 50Competition 61Returns 81Price range 0Avg price 21Brand share 44Review moat 45Quality gap 92

**Quality gap**

**Great****4.0★**

avg incumbent rating — lower means beatable quality

**Returns**

**Great****1.7%**

return rate — above 5% kills the launch gate

**Competition**

**Good****48%**

top-5 click share — leaders hold, buyers still browse

**Conversion**

**Okay****4.0%**

search→purchase rate — share of searches ending in a sale

**Review moat**

**Okay****2,030.53**

avg incumbent reviews — the moat a new listing must climb

**Brand share**

**Okay****78%**

top-5 brand share — brands hold most of the demand

**Avg price**

**Bad****£7.49**

avg listing price — sweet spot $15–$100

**Market size**

**Bad****£58K**

£58K/yr · 194K searches

**Growth**

**Bad****-56.4%**

90-day search growth — must beat 0% to launch

**Price range**

**Bad****£3.79–£14.23**

cheapest to priciest tracked listing — scored on the share inside $15–$100