---
title: "Groin Guard — £41K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/sports-outdoors/groin-guard"
last_updated: "2026-07-31T19:52:14.648Z"
locale: en
meta:
description: "Niche score 40/100 · £41K/yr market · 112K searches/yr · £19.82 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 40/100 · £41K/yr market · 112K searches/yr · £19.82 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Groin Guard — £41K/yr Amazon UK Niche (2026) - Flapen"
---
# **groin guard**
**Skip it**
A small market ($41K/yr) — this niche doesn't clear our bar today.
Market size 10Growth 10Conversion 23Competition 53Returns 72Price range 79Avg price 87Brand share 36Review moat 56Quality gap 52
**Avg price**
**Great****£19.82**
avg listing price — sweet spot $15–$100
**Price range**
**Great****£7.09–£47.34**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Returns**
**Good****2.1%**
return rate — above 5% kills the launch gate
**Review moat**
**Good****1,248.16**
avg incumbent reviews — the moat a new listing must climb
**Competition**
**Good****53%**
top-5 click share — leaders hold, buyers still browse
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Brand share**
**Okay****84%**
top-5 brand share — brands hold most of the demand
**Conversion**
**Bad****1.8%**
search→purchase rate — share of searches ending in a sale
**Market size**
**Bad****£41K**
£41K/yr · 112K searches
**Growth**
**Bad****-29.7%**
90-day search growth — must beat 0% to launch
According to Flapen's Amazon United Kingdom niche tracking, groin guard is a £41K/yr Amazon United Kingdom market (112K searches/yr). The top 5 brands hold 84% of demand. Demand peaks in Nov. Verdict: Skip it — 40/100.
Data updated Jul 29, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **groin guard market data**
- **Units sold / yr**
- **3K–3K**
- avg 0–100/product
- **Revenue / yr**
- **£50K–£59K**
- units × avg price
- **Conversion rate**
- **1.8%**
- **Avg BSR**
- **#10**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **88%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **65 months**
- **Avg seller age**
- **200 days**
## **Competition & brand share**
The top 5 products take 53% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**10 **▼falling
**Sellers**
**23**
**Top-5 brand share**
**84%**
Top 20: 100%
**Top-5 click share**
**53%**
Top 20: 95%
**Open market**
**11%**
- RDX29% - SAWANS22% - Venum14% - WFX10% - BRAVOSE9% - VERSAL5% - Open — no brand owns it (4 brands, 11%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -29.7% search growth over the last 90 days.
3K2KSpike '24Black Friday '24Spike '25 seasonSepDecMarJunAugNovMarMay
Peak months: Nov · busiest ÷ quietest = 2.0×
[**Open Trend **](https://flapen.com/research/uk/sports-outdoors/groin-guard/trend)
## **Top groin guard search terms**
- **groin guard**51K/yr-14.9%1.6% conv. - **groin guard boxing**18K/yr-50.3%1.3% conv. - **boxing groin guard**14K/yr-33.0%1.2% conv. - **groin guard muay thai**6K/yr-18.1%2.6% conv. - **groin guard mma**5K/yr-39.4%2.1% conv. - **mma cup**4K/yr-14.7%1.4% conv. - **boxing groin guard mens**5K/yr-50.9%1.2% conv. - **muay thai groin guard**3K/yr-39.0%2.1% conv. - **martial arts groin protectors**3K/yr-26.5%0.6% conv. - **mma groin guard men**3K/yr-78.6%5.1% conv. [**All search terms **](https://flapen.com/research/uk/sports-outdoors/groin-guard/search-terms)
## **Top groin guard products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%5%£2K10%£4K15%£6K20%£8K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**SAWANS Boxing Groin Guard Cup Kickboxing MMA Abdominal Protector Men Sweat-absorbent Ventilated Adjustable Underwear Taekwondo Sparring Groin Protector Jockstrap Jiu Jitsu BJJ Protection (M Black)**SAWANS**£8.48**4.4★276 rev](https://www.amazon.co.uk/dp/B0CQK8MVRL) [2**RDX Groin Guard Cup Men Boxing Kickboxing MMA Muay Thai Sparring Groin Protector Ventilated Adjustable Jockstrap Taekwondo Underwear Jiu Jitsu BJJ Protection Boys Youth**RDX**£15.19**4.2★818 rev](https://www.amazon.co.uk/dp/B0CLNX4SSV) [3**Venum Challenger Groin Guard & Support Mens M Black**Venum**£21.01**4.6★3,754 rev](https://www.amazon.co.uk/dp/B00Q0EMNF0) [4**WFX Groin Guard for Boxing Kickboxing and MMA Fighting Muay Thai Abdominal Adjustable Sparring Groin Protector Jockstrap Taekwondo Karate Training Underwear for Martial Arts Jiu Jitsu BJJ (M)**WFX**£7.67**4.1★45 rev](https://www.amazon.co.uk/dp/B0CBMRCMW3) [5**RDX Groin Guard for Boxing Muay Thai Kickboxing and MMA Fighting Maya Hide Leather Abdo Gear for Martial Arts Training Men Jockstrap Abdominal Protector for Sparring Taekwondo and Grappling**RDX**£22.40**4.4★672 rev](https://www.amazon.co.uk/dp/B07YCHLJKZ)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Bravose Elite2.0 Boxing Groin Guard for Boxing Sparring Muay Thai Kickboxing and MMA | Cowhide Leather Abdominal Protector for Karate Taekwondo and Martial Arts Training (L)**BRAVOSE**£46.81**27 rev1y ago](https://www.amazon.co.uk/dp/B0DWFT69K2) [**Bravose Elite2.0 Boxing Groin Guard for Boxing Sparring Muay Thai Kickboxing and MMA | Cowhide Leather Abdominal Protector for Karate Taekwondo and Martial Arts Training (S)**BRAVOSE**£47.00**27 rev1y ago](https://www.amazon.co.uk/dp/B0DWFQFVCR) [**Bravose Elite2.0 Boxing Groin Guard for Boxing Sparring Muay Thai Kickboxing and MMA | Cowhide Leather Abdominal Protector for Karate Taekwondo and Martial Arts Training (M)**BRAVOSE**£47.34**27 rev1y ago](https://www.amazon.co.uk/dp/B0DWFPZS1X) [**Bravose Boxing Groin Guard for Boxing Sparring Muay Thai Kickboxing and MMA | Abdominal Protector for Karate Taekwondo and Martial Arts Training | Adjustable Lightweight Support Gear for Men (L)**BRAVOSE**£29.77**21 rev2y ago](https://www.amazon.co.uk/dp/B0CRS7CNVX) [**Bravose Boxing Groin Guard for Boxing Sparring Muay Thai Kickboxing and MMA | Abdominal Protector for Karate Taekwondo and Martial Arts Training | Adjustable Lightweight Support Gear for Men (M)**BRAVOSE**£29.54**21 rev2y ago](https://www.amazon.co.uk/dp/B0CRS67856)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**RDX Groin Guard for Boxing Muay Thai Kickboxing and MMA Fighting Maya Hide Leather Abdo Gear for Martial Arts Training Men Jockstrap Abdominal Protector for Sparring Taekwondo and Grappling**RDX**£22.39**4.4★**▲ 65%**](https://www.amazon.co.uk/dp/B07YCHMFSQ) [**RDX Groin Guard Cup Men Boxing Kickboxing MMA Muay Thai Sparring Groin Protector Ventilated Adjustable Jockstrap Taekwondo Underwear Jiu Jitsu BJJ Protection Boys Youth**RDX**£15.10**4.2★**▲ 58%**](https://www.amazon.co.uk/dp/B0CLNYHC5M) [**VERSAL Boxing Groin Guard MMA Martial Arts Muay Thai Groin Cup Abdominal Protector Jockstrap Abdo Groin Support for Kickboxing Karate Bjj Cricket Hockey Adult/Youth Groin Box (L)**VERSAL**£7.71**4.4★**▲ 51%**](https://www.amazon.co.uk/dp/B0BYX6B8HT) [**Venum Challenger Groin Guard & Support Mens L Black**Venum**£23.58**4.6★**▲ 51%**](https://www.amazon.co.uk/dp/B00Q0EMNHS) [**adidas Mens Boxing Martial Arts Cup Protector Men s Groin Guard ClimaCool CE White Large White L UK**adidas**£15.20**4.3★**▲ 37%**](https://www.amazon.co.uk/dp/B001F79XKU)
**~~View all trending →~~**
## **What buyers say about groin guard**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Value For Money**21%
*“Decent price when on offer”*
**Size-Overall**21%
*“Fits well”*
**Comfort-Overall**18%
*“very comfortable”*
**Protection**15%
*“Nice discrete groin guard”*
**Quality-Overall**9%
*“seems well made”*
**Advertised Vs Actual Product**6%
*“As described”*
**Ease Of Cleaning**3%
*“the ease of cleaning”*
**Material Quality**1%
*“The fabric is fine and comfortable”*
### **What buyers complain about **
**Size-Overall**54%
*“Very poor fit”*
**Pain Relief-Overall**14%
*“painful when soft if I move to fast and id hate to think of the pain it would cause if you took a hit, designed for seriously small dudes so in my opinion poor quality, bad support and not worth the money”*
**Durability**7%
*“it ripped after my first time wearing it in class”*
**Thickness**4%
*“the cup supplied with it was too thin”*
### **Top return reasons **
**Size-Overall**82%
**Comfort-Overall**4%
**Quality-Overall**2%
**Drop/Impact Protection**2%
**Advertised Vs Actual Product**2%
**Value For Money**1%
**Strap/String Quality**1%
**Shape/Style**1%
**Protection**1%
**Functionality-Overall**1%
## **Common questions**
- **Is groin guard profitable to sell on Amazon United Kingdom?**
- The niche generates £41K/yr across 25 tracked products. 90-day search growth is -29.7%. Flapen's verdict: Skip it (40/100).
- **How competitive is the groin guard niche?**
- 10 brands and 23 sellers compete. The top 5 products take 53% of clicks and top 5 brands hold 84% of demand.
- **What do buyers complain about in groin guard?**
- Top complaints mined from reviews: Size-Overall, Pain Relief-Overall, Durability. The return rate is 2.1%.
- **When does demand for groin guard peak?**
- Demand peaks in Nov; the busiest month runs 2.0× the quietest.
- **What does it cost to enter the groin guard niche?**
- Listings span £7.09–£47.34; the average listing price is £19.82 (sweet spot $15–$100). The average incumbent carries 1,248 reviews — the moat a new listing must climb.
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