---
title: "Grappling Dummy — £23K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/sports-outdoors/grappling-dummy"
last_updated: "2026-07-31T22:03:24.078Z"
locale: en
meta:
description: "Niche score 50/100 · £23K/yr market · 89K searches/yr · £48.22 avg price. A small market ($23K/yr) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 50/100 · £23K/yr market · 89K searches/yr · £48.22 avg price. A small market ($23K/yr) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Grappling Dummy — £23K/yr Amazon UK Niche (2026) - Flapen"
---
# **grappling dummy**
**Worth a look**
Shows a thin review moat (92 avg reviews), but a small market ($23K/yr) keeps it on the watch list.
Market size 6Growth 18Conversion 7Competition 79Returns 85Price range 54Avg price 94Brand share 40Review moat 95Quality gap 88
**Review moat**
**Incredible****92.11**
avg incumbent reviews — the moat a new listing must climb
**Avg price**
**Great****£48.22**
avg listing price — sweet spot $15–$100
**Quality gap**
**Great****4.1★**
avg incumbent rating — lower means beatable quality
**Returns**
**Great****1.5%**
return rate — above 5% kills the launch gate
**Competition**
**Great****36%**
top-5 click share — an open shelf
**Price range**
**Good****£24.15–£165.37**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Brand share**
**Okay****81%**
top-5 brand share — brands hold most of the demand
**Growth**
**Bad****-13.8%**
90-day search growth — must beat 0% to launch
**Conversion**
**Bad****0.5%**
search→purchase rate — share of searches ending in a sale
**Market size**
**Bad****£23K**
£23K/yr · 89K searches
According to Flapen's Amazon United Kingdom niche tracking, grappling dummy is a £23K/yr Amazon United Kingdom market (89K searches/yr). The top 5 brands hold 81% of demand. Verdict: Worth a look — 50/100.
Data updated Jul 29, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **grappling dummy market data**
- **Units sold / yr**
- **750–1K**
- avg 0–100/product
- **Revenue / yr**
- **£36K–£48K**
- units × avg price
- **Conversion rate**
- **0.5%**
- **Avg BSR**
- **#22**
- **Page quality**
- **0%**
- **Prime**
- **95%**
- **Sponsored**
- **87%**
- **Out of stock**
- **13.0%**
- **Avg brand age**
- **61 months**
- **Avg seller age**
- **191 days**
## **Competition & brand share**
Clicks spread well past the top 5 (36% combined) — an open shelf where new products get seen.
**Brands**
**14 **—flat
**Sellers**
**19**
**Top-5 brand share**
**81%**
Top 20: 100%
**Top-5 click share**
**36%**
Top 20: 84%
**Open market**
**14%**
- Shelly Sports30% - Comfy Sports29% - NORTH EDGE11% - FNine Sports7% - Oryx Sports5% - BIG BULL GEARS5% - Open — no brand owns it (8 brands, 14%)
## **Demand**
Weekly Amazon search volume, last 32 weeks — -13.8% search growth over the last 90 days.
3K2KDec '25Jan '26Mar '26Apr '26May '26Jun '26
[**Open Trend **](https://flapen.com/research/uk/sports-outdoors/grappling-dummy/trend)
## **Top grappling dummy search terms**
- **grappling dummy**29K/yr-16.4%0.9% conv. - **martial arts dummies**13K/yr-10.0%0.1% conv. - **wrestling dummy**10K/yr-20.9%1.1% conv. - **mma dummy**8K/yr-6.8%0.6% conv. - **bjj dummy**11K/yr-27.6%0.6% conv. - **jiu jitsu dummy**7K/yr-2.5%1.3% conv. - **training dummy**4K/yr-1.8%0.2% conv. - **fighting dummy**4K/yr-9.5%0.4% conv. - **judo dummy**3K/yr+6.7%1.3% conv. [**All search terms **](https://flapen.com/research/uk/sports-outdoors/grappling-dummy/search-terms)
## **Top grappling dummy products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%3%£6816%£1K9%£2K12%£3K1101001K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Brazilian Self-Fill Grappling Dummy 180cm for BJJ Wrestling Judo Ground and Pound MMA Training (Black 5.8 ft)**NORTH EDGE**£58.96**4.6★4 rev](https://www.amazon.co.uk/dp/B0GH1QR794) [2**Comfy MMA Dummy Boxing Grappling Punching Bag Brazilian BJJ JIU Jitsu Sitting Position Dummy Wrestling Martial Arts Judo Karate Training Syn Leather- UNFILLED 70 (Black 70 (Inch))**Comfy Sports**£57.70**4.5★2 rev](https://www.amazon.co.uk/dp/B0FW4TVQ1M) [3**MMA Grappling Dummy for Judo Wrestling Brazilian Jiu Jitsu Submission and Throwing UNFILLED Canvas Bag (Black)**FNine Sports**£24.52**4.2★262 rev](https://www.amazon.co.uk/dp/B08CSDTZ1X) [4**MMA Dummy Judo Grappling Dummy Punching Bag Brazilian BJJ JIU Jitsu Standing Position Dummy Wrestling Martial Arts Boxing Karate Training Dummies - Canvas - UNFILLED (Yellow 59 (Inch))**Comfy Sports**£36.97**3.7★9 rev](https://www.amazon.co.uk/dp/B0FX4HXQJ1) [5**MMA Dummy Judo Grappling Dummy Punching Bag Brazilian BJJ JIU Jitsu Standing Position Dummy Wrestling Martial Arts Boxing Karate Training Dummies - Canvas - UNFILLED (Red 70 (Inch))**Comfy Sports**£37.44**3.7★9 rev](https://www.amazon.co.uk/dp/B0FX4CD4Z8)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Brazilian Self-Fill Grappling Dummy 180cm for BJJ Wrestling Judo Ground and Pound MMA Training (Black 5.8 ft)**NORTH EDGE**£58.96**4 rev6mo ago](https://www.amazon.co.uk/dp/B0GH1QR794) [**MMA Dummy Judo Grappling Dummy Punching Bag Brazilian BJJ JIU Jitsu Standing Position Dummy Wrestling Martial Arts Boxing Karate Training Dummies - Canvas - UNFILLED (Yellow 59 (Inch))**Comfy Sports**£36.97**9 rev9mo ago](https://www.amazon.co.uk/dp/B0FX4HXQJ1) [**MMA Dummy Judo Grappling Dummy Punching Bag Brazilian BJJ JIU Jitsu Standing Position Dummy Wrestling Martial Arts Boxing Karate Training Dummies - Canvas - UNFILLED (Red 70 (Inch))**Comfy Sports**£37.44**9 rev9mo ago](https://www.amazon.co.uk/dp/B0FX4CD4Z8) [**MMA Dummy Judo Grappling Dummy Punching Bag Brazilian BJJ JIU Jitsu Standing Position Dummy Wrestling Martial Arts Boxing Karate Training Dummies - Canvas - UNFILLED (Red 59 (Inch))**Comfy Sports**£36.44**9 rev9mo ago](https://www.amazon.co.uk/dp/B0FX4FT36N) [**Comfy MMA Grappling Dummy for Adult BJJ Judo Wrestling Standing Position Brazilian JIU Jitsu MMA Sparring Self Defense Training Dummy UNFILLED -145CM 170CM (Black 170CM)**Comfy Sports**£57.47**7 rev9mo ago](https://www.amazon.co.uk/dp/B0FX48W444)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**MMA Practice Dummy (Standing Position) for Boxing Fighting Throwing Grappling Karate jiu-Jitsu Wrestling Training - UNFILLED (Black Red 70 (Inches))**JR Active**£32.44**3.7★**▲ 117%**](https://www.amazon.co.uk/dp/B096BFPZCZ) [**MMA Grappling Dummy - Judo Punching Bag MMA BJJ Jiu Jitsu Sitting Position Hands Front (UNFILLED Canvas) (70 Black Canvas)**Oryx Sports**£24.15**4.1★**▲ 97%**](https://www.amazon.co.uk/dp/B09SP6GL7Q) [**Shelly MMA Dummy Judo Grappling Dummy Punching Bag Brazilian BJJ JIU Jitsu Sitting Position Wrestling Martial Arts Boxing Karate Training Dummy - Canvas - UNFILLED (Red - Canvas 70)**Shelly Sports**£37.37**3.8★**▲ 89%**](https://www.amazon.co.uk/dp/B08NYW5Q2K) [**Shelly MMA Dummy Judo Grappling Dummy Punching Bag Brazilian BJJ JIU Jitsu Sitting Position Wrestling Martial Arts Boxing Karate Training Dummy - Canvas - UNFILLED (Red - Canvas 47)**Shelly Sports**£34.62**3.8★**▲ 88%**](https://www.amazon.co.uk/dp/B08NYVXSYT) [**Shelly MMA Dummy Judo Grappling Dummy Punching Bag Brazilian BJJ JIU Jitsu Standing Position Dummy Wrestling Martial Arts Boxing Karate Training Dummies - Canvas - UNFILLED**Shelly Sports**£37.25**4.1★**▲ 63%**](https://www.amazon.co.uk/dp/B09B7XQDWN)
**~~View all trending →~~**
## **What buyers say about grappling dummy**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**35%
*“The price is very reasonable for the quality offered”*
**Value For Money**13%
*“absolutely worth the money”*
**Durability**10%
*“durable”*
**Size-Overall**6%
*“fit for purpose”*
**Material Quality**5%
*“The material feels durable”*
**Exercise/Sports Suitability**4%
*“It provides a realistic platform for practicing throws, holds, and positioning, making it highly effective for disciplines such as wrestling and jiu-jitsu”*
**Suitability Beginner**4%
*“Its been great for practicing judo, wrestling, and BJJ drills at home, and my son started using it straight away and loves training with it”*
**Ease Of Use**3%
*“Easy”*
**Advertised Vs Actual Product**2%
*“That said, this is clearly stated in the listing, and once filled, it works exactly as expected”*
**Storage Capacity**2%
*“Lots of room”*
### **What buyers complain about **
**Stitch/Finish/Polish**14%
*“Came apart at the stitching after one grappling session”*
**Charging**11%
*“Awesome dummy, just know they could charge a bit less”*
**Quality-Overall**11%
*“Disappointed with the quality”*
**Durability**11%
*“While trying to fill it on my sons birthday the seam instantly come apart”*
**Weight Heavy**10%
*“Very heavy when filled”*
**Strength**6%
*“Item isnt as strong”*
### **Top return reasons **
**Size-Overall**30%
**Material Quality**13%
**Stitch/Finish/Polish**9%
**Advertised Vs Actual Product**8%
**Quality-Overall**7%
**Durability**5%
**Flexibility**3%
**Zipper Quality**3%
**Inflation/Deflation**3%
**Color**3%
## **Common questions**
- **Is grappling dummy profitable to sell on Amazon United Kingdom?**
- The niche generates £23K/yr across 38 tracked products. 0 of 14 products launched in the last 360 days are still selling. 90-day search growth is -13.8%. Flapen's verdict: Worth a look (50/100).
- **How competitive is the grappling dummy niche?**
- 14 brands and 19 sellers compete. The top 5 products take 36% of clicks and top 5 brands hold 81% of demand.
- **What do buyers complain about in grappling dummy?**
- Top complaints mined from reviews: Stitch/Finish/Polish, Charging, Quality-Overall. The return rate is 1.5%.
- **What does it cost to enter the grappling dummy niche?**
- Listings span £24.15–£165.37; the average listing price is £48.22 (sweet spot $15–$100). The average incumbent carries 92 reviews — the moat a new listing must climb.
## **Related niches in Sports & Outdoors**
- 67 [**snorkel set adults**](https://flapen.com/research/uk/sports-outdoors/snorkel-set-adults)£500K/yr+112.4%**Worth a look**- 67 [**dry bag**](https://flapen.com/research/uk/sports-outdoors/dry-bag)£454K/yr+52.7%**Worth a look**- 67 [**stunt scooter for kids ages 8-12**](https://flapen.com/research/uk/sports-outdoors/stunt-scooter-for-kids-ages-8-12)£174K/yr+41.2%**Worth a look**- 67 [**kids bike**](https://flapen.com/research/uk/sports-outdoors/kids-bike)£98K/yr+47.6%**Worth a look**- 67 [**hula hoop kids**](https://flapen.com/research/uk/sports-outdoors/hula-hoop-kids)£54K/yr+56.0%**Worth a look**- 68 [**gymnastics bar**](https://flapen.com/research/uk/sports-outdoors/gymnastics-bar)£572K/yr+44.1%**Worth a look**[**All Sports & Outdoors niches **](https://flapen.com/research/uk/sports-outdoors)