---
title: "Frisbee — £353K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/sports-outdoors/frisbee"
last_updated: "2026-07-31T06:33:15.065Z"
locale: en
meta:
description: "Niche score 69/100 · £353K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 69/100 · £353K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Frisbee — £353K/yr Amazon UK Niche (2026) - Flapen"
---
# **frisbee**
**Worth a look**
Shows demand growing +150.4% this quarter, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Market size 53Growth 96Conversion 85Competition 56Returns 95Price range 35Avg price 36Brand share 63Review moat 39Quality gap 79
**Growth**
**Incredible****+150.4%**
90-day search growth — must beat 0% to launch
**Returns**
**Great****1.0%**
return rate — above 5% kills the launch gate
**Conversion**
**Great****9.5%**
search→purchase rate — share of searches ending in a sale
**Quality gap**
**Great****4.2★**
avg incumbent rating — lower means beatable quality
**Brand share**
**Good****67%**
top-5 brand share — brands hold most of the demand
**Competition**
**Good****51%**
top-5 click share — leaders hold, buyers still browse
**Market size**
**Good****£353K**
£353K/yr · 362K searches
**Review moat**
**Okay****2,563.89**
avg incumbent reviews — the moat a new listing must climb
**Avg price**
**Okay****£10.28**
avg listing price — sweet spot $15–$100
**Price range**
**Okay****£4.24–£20.79**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Signals**[** Trending**](https://flapen.com/research/niches?market=uk&signal=trending "Search growth > 100% (90d)")
According to Flapen's Amazon United Kingdom niche tracking, frisbee is a £353K/yr Amazon United Kingdom market (362K searches/yr). The top 5 brands hold 67% of demand. Demand peaks in Apr–May–Jun–Jul–Aug. Verdict: Worth a look — 69/100.
Data updated Jul 29, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **frisbee market data**
- **Units sold / yr**
- **30K–40K**
- avg 1,000–1,250/product
- **Revenue / yr**
- **£308K–£411K**
- units × avg price
- **Conversion rate**
- **9.5%**
- **Avg BSR**
- **#54**
- **Page quality**
- **0%**
- **Prime**
- **85%**
- **Sponsored**
- **56%**
- **Out of stock**
- **0.9%**
- **Avg brand age**
- **44 months**
- **Avg seller age**
- **178 days**
## **Competition & brand share**
The top 5 products take 51% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**18 **▲rising
**Sellers**
**59**
**Top-5 brand share**
**67%**
Top 20: 100%
**Top-5 click share**
**51%**
Top 20: 91%
**Open market**
**28%**
- Aerobie36% - Navoys12% - TOSY7% - Discraft7% - WAHU6% - Mavrix5%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +150.4% search growth over the last 90 days.
18K13KHoliday '24Spike '25Prime Day '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Apr, May, Jun, Jul, Aug · busiest ÷ quietest = 6.9×
[**Open Trend **](https://flapen.com/research/uk/sports-outdoors/frisbee/trend)
## **Top frisbee search terms**
- **frisbee**161K/yr+141.0%6.5% conv. - **frisbee for kids**40K/yr+139.8%6.5% conv. - **frisbee adult**25K/yr+336.3%8.3% conv. - **aerobie frisbee**26K/yr+177.7%13.8% conv. - **frizbee**21K/yr+163.4%6.0% conv. - **aerobie**17K/yr+155.8%9.4% conv. - **flying disc**16K/yr+150.6%2.6% conv. - **frisby**12K/yr+138.8%5.7% conv. - **ultimate frisbee**8K/yr+137.9%5.5% conv. - **frisbees**6K/yr+96.5%4.2% conv. [**All search terms **](https://flapen.com/research/uk/sports-outdoors/frisbee/search-terms)
## **Top frisbee products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%£35K20%£71K30%£106K40%£141K1101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Aerobie 970031 Pro Frisbee Throw Ring for ages 12+ Assorted**Aerobie**£10.82**4.5★8,237 rev](https://www.amazon.co.uk/dp/B0000789T2) [2**25cm Professional Flying Disc - Fun Flying Saucers for Everyone and Adults Beach Garden and Park Game for Family and Friends Official Weight 180g Competition Disc Colour Sent at Random**Navoys**£4.75**4.2★100 rev](https://www.amazon.co.uk/dp/B0CYH4N3DR) [3**Aerobie 10 Sprint Ring - Assorted Colours**Aerobie**£10.04**4.6★3,643 rev](https://www.amazon.co.uk/dp/B00005BV0D) [4**Wahu Wingblade Pro - Red Can Fly up to 305 metres Outdoor Flying Ring Toy Perfect for the Park or Beach Ages 6+**WAHU**£7.18**4.1★191 rev](https://www.amazon.co.uk/dp/B09MTRYM41) [5**C 175g Outdoor Competition Ultimate Frisbee Rotating Professional Organic Suitable for Casual Players and Professionals (Storage Bag)**EEPLUYTY**£11.01**4.2★137 rev](https://www.amazon.co.uk/dp/B0D3TLX55P)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Wham O LED Frisbee Flying Disc with Multicolor Lights Outdoor Toy for Day and Night Play Durable Lightweight Disc for Garden Beach Games Kids and Adults**Wham-O**£4.95**8 rev4mo ago](https://www.amazon.co.uk/dp/B0GTBTY33V) [**TC Toys - 24 Bulk pack Flying Discs 25cm | Assorted Colour Outdoor Garden Games | Wholesale Summer Toys for School Sports Days Party Bag Favours & Tombola Prizes**TC Toys**£20.79**4 rev6mo ago](https://www.amazon.co.uk/dp/B0GHP6D14P) [**Senston Throwing Disc Flying Rings 3Pcs Flying disc**Senston**£6.56**15 rev10mo ago](https://www.amazon.co.uk/dp/B0GVXCLH5M) [**Waboba Wingman Silicone Flying Disc Soft Foldable Frisbee for Kids Flies Over 130 Feet Indoor & Outdoor Toy for Boys & Girls Ages 5+ Pocket-Sized Easy to Catch Travel-Friendly Fun - Neon Tiger**Waboba**£7.05**21 rev1y ago](https://www.amazon.co.uk/dp/B0F942CGDB) [**HENBRANDT 2 x Flying Discs 25cm Assorted Neon Colours Flying Ring Kids Disc Toys Summer Fun Beach Garden Picnic Party Outdoor Sports Game for Boys and Girls**HENBRANDT**£4.70**59 rev1y ago](https://www.amazon.co.uk/dp/B0F2NCWV5D)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Senston Throwing Disc Flying Rings 3Pcs Flying disc**Senston**£6.56**2.5★**▲ 86%**](https://www.amazon.co.uk/dp/B0GVXCLH5M) [**Waboba Wingman Silicone Flying Disc Soft Foldable Frisbee for Kids Flies Over 130 Feet Indoor & Outdoor Toy for Boys & Girls Ages 5+ Pocket-Sized Easy to Catch Travel-Friendly Fun - Neon Tiger**Waboba**£7.05**4.5★**▲ 84%**](https://www.amazon.co.uk/dp/B0F942CGDB) [**Wham O LED Frisbee Flying Disc with Multicolor Lights Outdoor Toy for Day and Night Play Durable Lightweight Disc for Garden Beach Games Kids and Adults**Wham-O**£4.95**4.3★**▲ 77%**](https://www.amazon.co.uk/dp/B0GTBTY33V) [**Soft Disc Flying Toy - Doesnt Hurt to Catch - Flying Disc Outdoor Toys For Kids - Easy to Learn Flying Toy - Best Boys Toys For Kids Outdoor - Gifts for Boys & Girls 3 4 5 6 7 8 9 10 11 12 13+**Refresh Sports**£10.68**4.4★**▲ 77%**](https://www.amazon.co.uk/dp/B0D82N4SW3) [**Aerobie Superdisc Top-Flight Performance and Precision Accuracy Low Profile Design for Longer Straighter Flights Safe for Pets Ages 8+ Red Green Yellow Or Blue**Aerobie**£10.51**4.6★**▲ 63%**](https://www.amazon.co.uk/dp/B00005BUQU)
**~~View all trending →~~**
## **What buyers say about frisbee**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Fun/Entertainment Experience**28%
*“Good fun”*
**Value For Money**14%
*“Definitely worth the money”*
**Quality-Overall**8%
*“Good quality”*
**Size-Overall**5%
*“Good size”*
**Weight Light**4%
*“=> lightweight design feels safe for younger children”*
**Ease Of Use**4%
*“Easy to use”*
**Color**4%
*“The bright colours makes them more visible to find”*
**Brightness/Shine/Glow**3%
*“The LED lights are incredibly bright”*
**Buoyancy**3%
*“Lovely weight, floats really well”*
**Soft Feel**3%
*“Soft”*
### **What buyers complain about **
**Quality-Overall**22%
*“Cheap production quality”*
**Durability**20%
*“Broke very easily”*
**Value For Money**11%
*“Bit Expensive”*
**Strength**9%
*“are not built strong enough”*
**Size-Overall**5%
*“These are much bigger than one would think - heavy”*
**Material Quality**4%
*“Absolute waste of plastic”*
**Functionality-Overall**3%
*“Doesn't fly straight”*
**Thickness**3%
*“very thin”*
**Hard Feel**2%
*“Hard and heavy, not lightweight”*
**Defective Material/Parts**2%
*“Plastic part snapped”*
### **Top return reasons **
**Size-Overall**25%
**Durability**13%
**Quality-Overall**10%
**Defective Material/Parts**8%
**Functionality-Overall**7%
**Color**6%
**Value For Money**6%
**Weight Heavy**5%
**Strength**3%
**Brightness/Shine/Glow**3%
## **Common questions**
- **Is frisbee profitable to sell on Amazon United Kingdom?**
- The niche generates £353K/yr across 27 tracked products. 2 of 4 products launched in the last 360 days are still selling. 90-day search growth is +150.4%. Flapen's verdict: Worth a look (69/100).
- **How competitive is the frisbee niche?**
- 18 brands and 59 sellers compete. The top 5 products take 51% of clicks and top 5 brands hold 67% of demand.
- **What do buyers complain about in frisbee?**
- Top complaints mined from reviews: Quality-Overall, Durability, Value For Money. The return rate is 1.0%.
- **When does demand for frisbee peak?**
- Demand peaks in Apr–May–Jun–Jul–Aug; the busiest month runs 6.9× the quietest.
- **What does it cost to enter the frisbee niche?**
- Listings span £4.24–£20.79; the average listing price is £10.28 (sweet spot $15–$100). The average incumbent carries 2,564 reviews — the moat a new listing must climb.
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