---
title: "Trend — football - Flapen"
canonical_url: "https://flapen.com/research/uk/sports-outdoors/football/trend"
last_updated: "2026-07-31T10:51:17.113Z"
locale: en
meta:
  description: "Niche score 60/100 · £1.6M/yr market · 5.5M searches/yr · £10.09 avg price. Clears our launch bar. Data updated Jul 2026."
  "og:description": "Niche score 60/100 · £1.6M/yr market · 5.5M searches/yr · £10.09 avg price. Clears our launch bar. Data updated Jul 2026."
  "og:title": "Trend — football - Flapen"
---

# **football**

**Launch it**

A $1.6M/yr market growing +39.9% this quarter with returns at 0.7% — clears our launch bar.

Market size 87Growth 62Conversion 35Competition 65Returns 97Price range 40Avg price 34Brand share 16Review moat 53Quality gap 68

**Returns**

**Incredible****0.7%**

return rate — above 5% kills the launch gate

**Market size**

**Great****£1.6M**

£1.6M/yr · 5.5M searches

**Quality gap**

**Good****4.3★**

avg incumbent rating — lower means beatable quality

**Competition**

**Good****46%**

top-5 click share — leaders hold, buyers still browse

**Growth**

**Good****+39.9%**

90-day search growth — must beat 0% to launch

**Review moat**

**Good****1,394.08**

avg incumbent reviews — the moat a new listing must climb

**Price range**

**Okay****£4.49–£22.06**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Conversion**

**Okay****2.8%**

search→purchase rate — share of searches ending in a sale

**Avg price**

**Okay****£10.09**

avg listing price — sweet spot $15–$100

**Brand share**

**Bad****94%**

top-5 brand share — brand-locked demand