---
title: "Products — football tactics board - Flapen"
canonical_url: "https://flapen.com/research/uk/sports-outdoors/football-tactics-board/products"
last_updated: "2026-07-31T13:49:17.916Z"
locale: en
meta:
  description: "Niche score 58/100 · £89K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 58/100 · £89K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Products — football tactics board - Flapen"
---

# **football tactics board**

**Worth a look**

Shows low returns (0.6%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 22Growth 33Conversion 59Competition 54Returns 97Price range 83Avg price 78Brand share 58Review moat 92Quality gap 76

**Returns**

**Incredible****0.6%**

return rate — above 5% kills the launch gate

**Review moat**

**Great****153.68**

avg incumbent reviews — the moat a new listing must climb

**Price range**

**Great****£7.95–£54.28**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Avg price**

**Great****£16.30**

avg listing price — sweet spot $15–$100

**Quality gap**

**Great****4.3★**

avg incumbent rating — lower means beatable quality

**Conversion**

**Good****5.0%**

search→purchase rate — share of searches ending in a sale

**Brand share**

**Good****70%**

top-5 brand share — brands hold most of the demand

**Competition**

**Good****53%**

top-5 click share — leaders hold, buyers still browse

**Growth**

**Okay****+6.1%**

90-day search growth — must beat 0% to launch

**Market size**

**Bad****£89K**

£89K/yr · 108K searches