---
title: "Reviews — football cards - Flapen"
canonical_url: "https://flapen.com/research/uk/sports-outdoors/football-cards/reviews"
last_updated: "2026-07-31T10:02:47.936Z"
locale: en
meta:
  description: "Niche score 69/100 · £927K/yr market · 1.6M searches/yr · £23.73 avg price. Clears our launch bar. Data updated Jul 2026."
  "og:description": "Niche score 69/100 · £927K/yr market · 1.6M searches/yr · £23.73 avg price. Clears our launch bar. Data updated Jul 2026."
  "og:title": "Reviews — football cards - Flapen"
---

# **football cards**

**Launch it**

A $927K/yr market growing +45.8% this quarter with returns at 0.1% — clears our launch bar.

Market size 76Growth 66Conversion 30Competition 88Returns 99Price range 82Avg price 95Brand share 6Review moat 90Quality gap 75

**Returns**

**Incredible****0.1%**

return rate — above 5% kills the launch gate

**Avg price**

**Incredible****£23.73**

avg listing price — sweet spot $15–$100

**Review moat**

**Great****206.85**

avg incumbent reviews — the moat a new listing must climb

**Competition**

**Great****27%**

top-5 click share — an open shelf

**Price range**

**Great****£4.17–£105.73**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Market size**

**Great****£927K**

£927K/yr · 1.6M searches

**Quality gap**

**Great****4.3★**

avg incumbent rating — lower means beatable quality

**Growth**

**Good****+45.8%**

90-day search growth — must beat 0% to launch

**Conversion**

**Okay****2.4%**

search→purchase rate — share of searches ending in a sale

**Brand share**

**Bad****98%**

top-5 brand share — brand-locked demand