---
title: "Trend — foam roller 90cm - Flapen"
canonical_url: "https://flapen.com/research/uk/sports-outdoors/foam-roller-90cm/trend"
last_updated: "2026-07-31T16:29:14.955Z"
locale: en
meta:
  description: "Niche score 41/100 · £46K/yr market · 45K searches/yr · £19.12 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:description": "Niche score 41/100 · £46K/yr market · 45K searches/yr · £19.12 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:title": "Trend — foam roller 90cm - Flapen"
---

# **foam roller 90cm**

**Skip it**

A small market ($46K/yr) — this niche doesn't clear our bar today.

Market size 12Growth 23Conversion 61Competition 24Returns 96Price range 86Avg price 85Brand share 25Review moat 19Quality gap 47

**Returns**

**Incredible****0.7%**

return rate — above 5% kills the launch gate

**Price range**

**Great****£11.19–£45.45**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Avg price**

**Great****£19.12**

avg listing price — sweet spot $15–$100

**Conversion**

**Good****5.3%**

search→purchase rate — share of searches ending in a sale

**Quality gap**

**Okay****4.5★**

avg incumbent rating — lower means beatable quality

**Brand share**

**Okay****90%**

top-5 brand share — brands hold most of the demand

**Competition**

**Bad****71%**

top-5 click share — a locked-up shelf

**Growth**

**Bad****-4.4%**

90-day search growth — must beat 0% to launch

**Review moat**

**Bad****14,556.95**

avg incumbent reviews — the moat a new listing must climb

**Market size**

**Bad****£46K**

£46K/yr · 45K searches