---
title: "Foam Bricks — £31K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/sports-outdoors/foam-bricks"
last_updated: "2026-07-31T14:16:21.670Z"
locale: en
meta:
description: "Niche score 43/100 · £31K/yr market · 38K searches/yr · £34.47 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 43/100 · £31K/yr market · 38K searches/yr · £34.47 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Foam Bricks — £31K/yr Amazon UK Niche (2026) - Flapen"
---
# **foam bricks**
**Skip it**
A small market ($31K/yr) — this niche doesn't clear our bar today.
Market size 8Growth 17Conversion 30Competition 15Returns 97Price range 83Avg price 95Brand share 38Review moat 72Quality gap 81
**Returns**
**Incredible****0.7%**
return rate — above 5% kills the launch gate
**Avg price**
**Incredible****£34.47**
avg listing price — sweet spot $15–$100
**Price range**
**Great****£7.54–£57.86**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Quality gap**
**Great****4.2★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Good****603.6**
avg incumbent reviews — the moat a new listing must climb
**Brand share**
**Okay****82%**
top-5 brand share — brands hold most of the demand
**Conversion**
**Okay****2.4%**
search→purchase rate — share of searches ending in a sale
**Growth**
**Bad****-16.7%**
90-day search growth — must beat 0% to launch
**Competition**
**Bad****82%**
top-5 click share — a locked-up shelf
**Market size**
**Bad****£31K**
£31K/yr · 38K searches
According to Flapen's Amazon United Kingdom niche tracking, foam bricks is a £31K/yr Amazon United Kingdom market (38K searches/yr). The top 5 brands hold 82% of demand. Demand peaks in Aug–Sep–Oct–Nov. Verdict: Skip it — 43/100.
Data updated Jul 29, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **foam bricks market data**
- **Units sold / yr**
- **1K–1K**
- avg 0–100/product
- **Revenue / yr**
- **£34K–£43K**
- units × avg price
- **Conversion rate**
- **2.4%**
- **Avg BSR**
- **#924**
- **Page quality**
- **0%**
- **Prime**
- **90%**
- **Sponsored**
- **70%**
- **Out of stock**
- **7.7%**
- **Avg brand age**
- **31 months**
- **Avg seller age**
- **201 days**
## **Competition & brand share**
The top 5 products capture 82% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**10 **▲rising
**Sellers**
**15**
**Top-5 brand share**
**82%**
Top 20: 100%
**Top-5 click share**
**82%**
Top 20: 100%
**Open market**
**13%**
- EXERZ41% - DIYASY13% - Satargo11% - Playlearn10% - Bluecaps Trading7% - Invalidism5% - Open — no brand owns it (4 brands, 13%)
## **Demand & seasonality**
Weekly Amazon search volume, last 85 weeks — -16.7% search growth over the last 90 days.
3K2KSpike '25Prime Day '25Black Friday '25 seasonJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJunJul
Peak months: Aug, Sep, Oct, Nov · busiest ÷ quietest = 3.6×
[**Open Trend **](https://flapen.com/research/uk/sports-outdoors/foam-bricks/trend)
## **Top foam bricks search terms**
- **foam bricks**20K/yr-16.8%1.5% conv. - **foam bricks for kids**9K/yr-14.1%1.5% conv. - **foam brick**5K/yr-14.0%0.6% conv. - **foam bricks for kids construction**4K/yr-24.9%2.2% conv. [**All search terms **](https://flapen.com/research/uk/sports-outdoors/foam-bricks/search-terms)
## **Top foam bricks products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%15%£5K30%£9K45%£14K60%£19K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 10 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Exerz Yoga Blocks 2 Pack EVA Foam Gym Bricks Pilates Stretch Black**EXERZ**£7.54**4.6★4,162 rev](https://www.amazon.co.uk/dp/B079B5CPQV) [2**DIYASY 24 PCS Foam Bricks Building Set with Connecting Accessories Large Developmental Toy for Kids Indoor and Outdoor Activities**DIYASY**£43.50**4.4★33 rev](https://www.amazon.co.uk/dp/B0CZDRZPLH) [3**Stomping Ground Toys Building Foam Bricks for Kids - Construction Building Blocks Kit - EVA Foam Bricks Soft Play Toy for Kids - Accessories Included (25 Brick Set)**Satargo**£57.86**3.0★2 rev](https://www.amazon.co.uk/dp/B0GKPQBYCB) [4**Playlearn 25 Packs Bricks Building Role Play Toy Life Size Large Fake Pretend Foam Construction Blocks Developmental Toy for Kids**Playlearn**£50.30**4.8★409 rev](https://www.amazon.co.uk/dp/B06WWK2Q3S) [5**Bluecaps 30-Piece Foam Builders Brick Set For Kids - Build Imagination Skills & Strength Through Indoor/Outdoor Play**Bluecaps Trading**£54.48**4.7★199 rev](https://www.amazon.co.uk/dp/B0C2KZY5LV)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Stomping Ground Toys Building Foam Bricks for Kids - Construction Building Blocks Kit - EVA Foam Bricks Soft Play Toy for Kids - Accessories Included (25 Brick Set)**Satargo**£57.86**2 rev6mo ago](https://www.amazon.co.uk/dp/B0GKPQBYCB) [**25 x Mini Bricks for Kids Construction - Silicone Tiny Bricks for Play**Inspire My Play**£12.35**169 rev1y ago](https://www.amazon.co.uk/dp/B0DGGZHTY7) [**150 Pcs Mini Bricks Sim Bricks Micro Bricks for Garden 8 Hole Brick Building Bricks for DIY Dollhouse Garden Ornament Micro Landscape Accessories Red**Invalidism**£7.67**53 rev2y ago](https://www.amazon.co.uk/dp/B0D2D5NHXY) [**DIYASY 24 PCS Foam Bricks Building Set with Connecting Accessories Large Developmental Toy for Kids Indoor and Outdoor Activities**DIYASY**£43.50**33 rev2y ago](https://www.amazon.co.uk/dp/B0CZDRZPLH) [**Bluecaps 30-Piece Foam Builders Brick Set For Kids - Build Imagination Skills & Strength Through Indoor/Outdoor Play**Bluecaps Trading**£54.48**199 rev3y ago](https://www.amazon.co.uk/dp/B0C2KZY5LV)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Soft Play Foam Breeze Blocks Building Bricks Set for Kids Safe Non-Toxic EVA Foam Construction Toys for Toddlers & Children Available in 10 20 40 60 or 100-Piece Sets (20pcs)**Talking Turtle**£48.71**5.0★**▲ 152%**](https://www.amazon.co.uk/dp/B097BZPC4F) [**Exerz Yoga Blocks 2 Pack EVA Foam Gym Bricks Pilates Stretch Black**EXERZ**£7.54**4.6★**▲ 119%**](https://www.amazon.co.uk/dp/B079B5CPQV) [**Super Lifelike Sponge Bricks Magic Tricks Funny Fake Brick Foam Comedy Magia Magicians Stage Street Illusions Gimmicks Props Accessories**Rebetomo**£8.29**2.6★**▲ 40%**](https://www.amazon.co.uk/dp/B0C2HDG5V5) [**Stomping Ground Toys Building Foam Bricks for Kids - Construction Building Blocks Kit - EVA Foam Bricks Soft Play Toy for Kids - Accessories Included (25 Brick Set)**Satargo**£57.86**3.0★**▲ 37%**](https://www.amazon.co.uk/dp/B0GKPQBYCB) [**GIGI Bloks 100 XXL Large Building Blocks for Kids Stackable & Interlocking | Childrens Cardboard Building Bricks Sturdy and Easy to Assemble | Creative & Educational Real-Size Kids Construction Toys**GIGI BLOKS**£54.04**4.2★**▼ 19%**](https://www.amazon.co.uk/dp/B01FVNDU0M)
**~~View all trending →~~**
## **What buyers say about foam bricks**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Advertised Vs Actual Product**14%
*“The yoga blocks arrived as described”*
**Durability**10%
*“durable”*
**Size-Overall**10%
*“These are exactly the same size”*
**Quality-Overall**10%
*“Great product”*
**Fun/Entertainment Experience**10%
*“still enjoys playing with them most days”*
**Ease Of Use**7%
*“easy to use”*
**Value For Money**7%
*“Good value”*
**Gifting Purpose**6%
*“Great gift”*
**Design-Overall**5%
*“Perfect for construction play”*
**Creativity**4%
*“Great for imaginative play”*
### **What buyers complain about **
**Value For Money**33%
*“Should be cheaper”*
**Size-Overall**25%
*“Smaller than expected”*
**Quality-Overall**19%
*“Trash”*
**Handle Quality**13%
*“handle was banging on wall so fixed to wall so didn't keep on damaging door handles”*
### **Top return reasons **
**Size-Overall**58%
**Quality-Overall**16%
**Functionality-Overall**4%
**Defective Material/Parts**3%
**Weight Light**2%
**Thickness**2%
**Exercise/Sports Suitability**2%
**Choking**2%
**Value For Money**2%
**Scratch Resistance**1%
## **Common questions**
- **Is foam bricks profitable to sell on Amazon United Kingdom?**
- The niche generates £31K/yr across 10 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -16.7%. Flapen's verdict: Skip it (43/100).
- **How competitive is the foam bricks niche?**
- 10 brands and 15 sellers compete. The top 5 products take 82% of clicks and top 5 brands hold 82% of demand.
- **What do buyers complain about in foam bricks?**
- Top complaints mined from reviews: Value For Money, Size-Overall, Quality-Overall. The return rate is 0.7%.
- **When does demand for foam bricks peak?**
- Demand peaks in Aug–Sep–Oct–Nov; the busiest month runs 3.6× the quietest.
- **What does it cost to enter the foam bricks niche?**
- Listings span £7.54–£57.86; the average listing price is £34.47 (sweet spot $15–$100). The average incumbent carries 604 reviews — the moat a new listing must climb.
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