---
title: "Ez Curl Bar — £110K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/sports-outdoors/ez-curl-bar"
last_updated: "2026-07-31T20:23:06.739Z"
locale: en
meta:
description: "Niche score 42/100 · £110K/yr market · 131K searches/yr · £36.46 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 42/100 · £110K/yr market · 131K searches/yr · £36.46 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Ez Curl Bar — £110K/yr Amazon UK Niche (2026) - Flapen"
---
# **ez curl bar**
**Skip it**
A concentrated shelf (top 5 take 74% of clicks) — this niche doesn't clear our bar today.
Market size 26Growth 24Conversion 29Competition 22Returns 99Price range 95Avg price 95Brand share 28Review moat 70Quality gap 23
**Returns**
**Incredible****0.3%**
return rate — above 5% kills the launch gate
**Avg price**
**Incredible****£36.46**
avg listing price — sweet spot $15–$100
**Price range**
**Incredible****£19.06–£55.55**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Review moat**
**Good****693.25**
avg incumbent reviews — the moat a new listing must climb
**Conversion**
**Okay****2.3%**
search→purchase rate — share of searches ending in a sale
**Brand share**
**Okay****88%**
top-5 brand share — brands hold most of the demand
**Market size**
**Okay****£110K**
£110K/yr · 131K searches
**Growth**
**Bad****-2.9%**
90-day search growth — must beat 0% to launch
**Quality gap**
**Bad****4.6★**
avg incumbent rating — lower means beatable quality
**Competition**
**Bad****74%**
top-5 click share — a locked-up shelf
According to Flapen's Amazon United Kingdom niche tracking, ez curl bar is a £110K/yr Amazon United Kingdom market (131K searches/yr). The top 5 brands hold 88% of demand. Verdict: Skip it — 42/100.
Data updated Jul 29, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **ez curl bar market data**
- **Units sold / yr**
- **3K–3K**
- avg 100–250/product
- **Revenue / yr**
- **£91K–£109K**
- units × avg price
- **Conversion rate**
- **2.3%**
- **Avg BSR**
- **#24**
- **Page quality**
- **0%**
- **Prime**
- **67%**
- **Sponsored**
- **92%**
- **Out of stock**
- **1.7%**
- **Avg brand age**
- **46 months**
- **Avg seller age**
- **196 days**
## **Competition & brand share**
The top 5 products capture 74% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**8 **▼falling
**Sellers**
**13**
**Top-5 brand share**
**88%**
Top 20: 100%
**Top-5 click share**
**74%**
Top 20: 100%
**Open market**
**7%**
- PhysKcal47% - ExtreSpo16% - Yaheetech12% - ATEK8% - LIONSCOOL5% - LAVVON5% - Open — no brand owns it (2 brands, 7%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -2.9% search growth over the last 90 days.
4K3KPrime Day '25Black Friday '25 seasonSepDecMarJunAugNovMarMay
No pronounced peak months · busiest ÷ quietest = 1.2×
[**Open Trend **](https://flapen.com/research/uk/sports-outdoors/ez-curl-bar/trend)
## **Top ez curl bar search terms**
- **ez bar**39K/yr-4.8%2.0% conv. - **curl bar**20K/yr+2.2%1.3% conv. - **ez curl bar**22K/yr-7.7%1.8% conv. - **curling bar**11K/yr+2.8%2.0% conv. - **curl bar with weights**9K/yr+18.3%0.9% conv. - **ez bar with weights**8K/yr+2.2%0.9% conv. - **bicep curl bar**6K/yr+10.3%1.5% conv. - **ez curl bar with weights**4K/yr+36.5%1.3% conv. - **z bar**4K/yr+3.6%0.7% conv. - **curling bar with weights**5K/yr-12.2%1.4% conv. [**All search terms **](https://flapen.com/research/uk/sports-outdoors/ez-curl-bar/search-terms)
## **Top ez curl bar products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%£11K20%£22K30%£33K40%£44K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 12 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**PhysKcal EZ Curl Bar 1.2 m for 2 Inches Weight Plates 4 ft Black & Silver**PhysKcal**£51.30**4.8★322 rev](https://www.amazon.co.uk/dp/B0B832JX57) [2**Olympic EZ Curl Barbell Bar 47 Curl Bar for Weight Lifting HipThrusts Squat Biceps-Home Gym Weight Bar Chrome Curling Bar with 2Spring Collars for 2 Inch Weight Plates -500lb Weight Capacity**ExtreSpo**£37.33**4.7★1,951 rev](https://www.amazon.co.uk/dp/B0FWJJWGT4) [3**Yaheetech 25KG Adjustable Barbell Weight Set w/Knurled Grip and Star Locks**Yaheetech**£26.66**4.2★739 rev](https://www.amazon.co.uk/dp/B0B9J7XJ53) [4**EZ Curl Bar 4ft Standard Steel Curling Chrome Barbell Bar**ATEK**£20.78**4.7★84 rev](https://www.amazon.co.uk/dp/B0DFCSYBMD) [5**PhysKcal EZ Curl Bar 1.2 m for 2 Inches Weight Plates 4 ft Full Black**PhysKcal**£52.32**4.8★322 rev](https://www.amazon.co.uk/dp/B0DL58CGQP)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Olympic EZ Curl Barbell Bar 47 Curl Bar for Weight Lifting HipThrusts Squat Biceps-Home Gym Weight Bar Chrome Curling Bar with 2Spring Collars for 2 Inch Weight Plates -500lb Weight Capacity**ExtreSpo**£37.33**1,951 rev9mo ago](https://www.amazon.co.uk/dp/B0FWJJWGT4) [**EZ Curl Bar 47 Threaded Steel Curl Bar for Standard 1 Inch Plates 220 LBs Capacity Strength Training Bar for Biceps and Triceps Weightlifting Curling Bar for Home/Gym**ExtreSpo**£33.63**272 rev9mo ago](https://www.amazon.co.uk/dp/B0FWJB9VSX) [**PhysKcal EZ Curl Bar 1.2 m for 2 Inches Weight Plates 4 ft Full Black**PhysKcal**£52.32**322 rev1y ago](https://www.amazon.co.uk/dp/B0DL58CGQP) [**Yaheetech 20KG Adjustable Barbell Weight Set w/Knurled Grip and Star Locks**Yaheetech**£25.09**739 rev1y ago](https://www.amazon.co.uk/dp/B0DJ6NXWBZ) [**EZ Curl Bar 4ft Standard Steel Curling Chrome Barbell Bar**ATEK**£20.78**84 rev1y ago](https://www.amazon.co.uk/dp/B0DFCSYBMD)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**PhysKcal EZ Curl Bar 1.2 m for 2 Inches Weight Plates 4 ft Black & Silver**PhysKcal**£51.30**4.8★**▲ 64%**](https://www.amazon.co.uk/dp/B0B832JX57) [**LIONSCOOL Olympic BarbellStraight Bar and EZ Curl Bar 2 Inch Barbell Bar for Strength Training Weightlifting and Powerlifting (EZ Curl Bar)**LIONSCOOL**£51.59**4.8★**▲ 55%**](https://www.amazon.co.uk/dp/B08RJ5P8TB) [**Olympic EZ Curl Barbell Bar 47 Curl Bar for Weight Lifting HipThrusts Squat Biceps-Home Gym Weight Bar Chrome Curling Bar with 2Spring Collars for 2 Inch Weight Plates -500lb Weight Capacity**ExtreSpo**£37.33**4.7★**▲ 54%**](https://www.amazon.co.uk/dp/B0FWJJWGT4) [**PhysKcal EZ Curl Bar 1.2 m for 2 Inches Weight Plates 4 ft Black & Golden**PhysKcal**£55.55**4.8★**▲ 32%**](https://www.amazon.co.uk/dp/B0B834W6BY) [**EZ Curl Bar 47 Threaded Steel Curl Bar for Standard 1 Inch Plates 220 LBs Capacity Strength Training Bar for Biceps and Triceps Weightlifting Curling Bar for Home/Gym**ExtreSpo**£33.63**4.6★**▲ 28%**](https://www.amazon.co.uk/dp/B0FWJB9VSX)
**~~View all trending →~~**
## **What buyers say about ez curl bar**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**49%
*“Excellent quality”*
**Value For Money**17%
*“The price point is reasonable”*
**Advertised Vs Actual Product**9%
*“were exactly as advertised”*
**Ease Of Use**7%
*“Easy and small so it doesn't take up muxh room”*
**Exercise/Sports Suitability**4%
*“Great addition to your home gym”*
**Comfort-Overall**4%
*“Comfortable”*
**Compatibility-Overall**2%
*“This EZ Curl Bar is fully compatible with those old plates”*
**Suitable For Indoor**2%
*“Well made great addition to the home gym equipment”*
**Thickness**1%
*“Chunky weight in itself”*
**Grip**1%
*“Comfortable grip”*
### **What buyers complain about **
**Quality-Overall**29%
*“Absolutely rubbish, the lock nuts don't stay”*
**Strength**21%
*“Not very robust”*
**Size-Overall**12%
*“alot shorter in length than other barbells so good size for bedrooms”*
**Sharpness**7%
*“Bit sharp”*
**Add-Ons/Attachments**7%
*“Middle wobbles and the weight attachments become loose after a few lifts”*
**Advertised Vs Actual Product**5%
*“They are not as you see in the pictures”*
### **Top return reasons **
**Size-Overall**21%
**Quality-Overall**12%
**Advertised Vs Actual Product**10%
**Defective Material/Parts**8%
**Value For Money**8%
**Functionality-Overall**7%
**Rusts/Corrodes**7%
**Weight Heavy**7%
**Instructions/User Manual/Troubleshooting**3%
**Balance/Stability**3%
## **Common questions**
- **Is ez curl bar profitable to sell on Amazon United Kingdom?**
- The niche generates £110K/yr across 12 tracked products. 0 of 2 products launched in the last 360 days are still selling. 90-day search growth is -2.9%. Flapen's verdict: Skip it (42/100).
- **How competitive is the ez curl bar niche?**
- 8 brands and 13 sellers compete. The top 5 products take 74% of clicks and top 5 brands hold 88% of demand.
- **What do buyers complain about in ez curl bar?**
- Top complaints mined from reviews: Quality-Overall, Strength, Size-Overall. The return rate is 0.3%.
- **When does demand for ez curl bar peak?**
- Demand is steady year-round — the busiest month runs 1.2× the quietest.
- **What does it cost to enter the ez curl bar niche?**
- Listings span £19.06–£55.55; the average listing price is £36.46 (sweet spot $15–$100). The average incumbent carries 693 reviews — the moat a new listing must climb.
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