---
title: "Products — darts - Flapen"
canonical_url: "https://flapen.com/research/uk/sports-outdoors/darts/products"
last_updated: "2026-07-31T09:00:44.095Z"
locale: en
meta:
  description: "Niche score 55/100 · £5.1M/yr market · 6.9M searches/yr · £39.95 avg price. Soft demand (-50.2% this quarter) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 55/100 · £5.1M/yr market · 6.9M searches/yr · £39.95 avg price. Soft demand (-50.2% this quarter) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Products — darts - Flapen"
---

# **darts**

**Worth a look**

Shows a $5.1M/yr market, but soft demand (-50.2% this quarter) keeps it on the watch list.

Market size 98Growth 0Conversion 23Competition 71Returns 96Price range 45Avg price 95Brand share 37Review moat 47Quality gap 53

**Market size**

**Incredible****£5.1M**

£5.1M/yr · 6.9M searches

**Returns**

**Incredible****0.9%**

return rate — above 5% kills the launch gate

**Avg price**

**Incredible****£39.95**

avg listing price — sweet spot $15–$100

**Competition**

**Good****43%**

top-5 click share — leaders hold, buyers still browse

**Quality gap**

**Good****4.4★**

avg incumbent rating — lower means beatable quality

**Review moat**

**Okay****1,840.24**

avg incumbent reviews — the moat a new listing must climb

**Price range**

**Okay****£5.65–£194.45**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Brand share**

**Okay****83%**

top-5 brand share — brands hold most of the demand

**Conversion**

**Bad****1.8%**

search→purchase rate — share of searches ending in a sale

**Growth**

**Bad****-50.2%**

90-day search growth — must beat 0% to launch