---
title: "Darts — £5.1M/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/sports-outdoors/darts"
last_updated: "2026-07-31T08:09:39.112Z"
locale: en
meta:
description: "Niche score 55/100 · £5.1M/yr market · 6.9M searches/yr · £39.95 avg price. Soft demand (-50.2% this quarter) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 55/100 · £5.1M/yr market · 6.9M searches/yr · £39.95 avg price. Soft demand (-50.2% this quarter) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Darts — £5.1M/yr Amazon UK Niche (2026) - Flapen"
---
# **darts**
**Worth a look**
Shows a $5.1M/yr market, but soft demand (-50.2% this quarter) keeps it on the watch list.
Market size 98Growth 0Conversion 23Competition 71Returns 96Price range 45Avg price 95Brand share 37Review moat 47Quality gap 53
**Market size**
**Incredible****£5.1M**
£5.1M/yr · 6.9M searches
**Returns**
**Incredible****0.9%**
return rate — above 5% kills the launch gate
**Avg price**
**Incredible****£39.95**
avg listing price — sweet spot $15–$100
**Competition**
**Good****43%**
top-5 click share — leaders hold, buyers still browse
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Okay****1,840.24**
avg incumbent reviews — the moat a new listing must climb
**Price range**
**Okay****£5.65–£194.45**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Brand share**
**Okay****83%**
top-5 brand share — brands hold most of the demand
**Conversion**
**Bad****1.8%**
search→purchase rate — share of searches ending in a sale
**Growth**
**Bad****-50.2%**
90-day search growth — must beat 0% to launch
According to Flapen's Amazon United Kingdom niche tracking, darts is a £5.1M/yr Amazon United Kingdom market (6.9M searches/yr). The top 5 brands hold 83% of demand. Demand peaks in Jan–Feb–Dec. Verdict: Worth a look — 55/100.
Data updated Jul 29, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **darts market data**
- **Units sold / yr**
- **100K–125K**
- avg 2,000–2,500/product
- **Revenue / yr**
- **£4.0M–£5.0M**
- units × avg price
- **Conversion rate**
- **1.8%**
- **Avg BSR**
- **#109**
- **Page quality**
- **0%**
- **Prime**
- **92%**
- **Sponsored**
- **76%**
- **Out of stock**
- **1.2%**
- **Avg brand age**
- **38 months**
- **Avg seller age**
- **179 days**
## **Competition & brand share**
The top 5 products take 43% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**17 **▼falling
**Sellers**
**34**
**Top-5 brand share**
**83%**
Top 20: 100%
**Top-5 click share**
**43%**
Top 20: 76%
**Open market**
**13%**
- Target Darts53% - WINMAU15% - LANNEY8% - CyeeLife4% - Generic4% - CC-Exquisite4% - Open — no brand owns it (11 brands, 13%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -50.2% search growth over the last 90 days.
600K400KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Jan, Feb, Dec · busiest ÷ quietest = 7.5×
[**Open Trend **](https://flapen.com/research/uk/sports-outdoors/darts/trend)
## **Top darts search terms**
- **darts**3.6M/yr-53.8%1.7% conv. - **target darts**712K/yr-40.2%0.1% conv. - **darts set**585K/yr-17.5%2.9% conv. - **tungsten darts**277K/yr-48.6%0.1% conv. - **red dragon darts**254K/yr-53.9%0.2% conv. - **luke littler darts**307K/yr-61.5%2.2% conv. - **swiss point darts**210K/yr-61.0%0.1% conv. - **josh rock darts**85K/yr-10.0%0.4% conv. - **dart**113K/yr-42.5%0.4% conv. - **winmau darts**117K/yr-54.1%0.5% conv. [**All search terms **](https://flapen.com/research/uk/sports-outdoors/darts/search-terms)
## **Top darts products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%3%£152K6%£304K9%£456K12%£608K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**WINMAU Darts Set Michael van Gerwen MvG Steeltip Gift Case - 50 Piece Dart Set | 20g Steel Tip 90% Tungsten Darts | 4 x Shafts | 4 x Flights | Accessories**WINMAU**£14.05**4.4★6,559 rev](https://www.amazon.co.uk/dp/B082MN69KV) [2**Target Darts Luke Littler Gen 1 Prodigy Steel Tip Swiss Point Darts 90% Tungsten Darts 23G | Generation 1 Gold Steel Tip G1 Player Edition Swiss Points Dart Sets K-Flex Flights and Shafts**Target Darts**£107.09**4.4★323 rev](https://www.amazon.co.uk/dp/B0DFCPL19G) [3**Target Darts Josh Rock Gen 1 Steel Tip Swiss Point Darts 90% Tungsten Darts Generation 1 23G | Steel Tip Dart Set Player Edition with Swiss Storm Nano Points**Target Darts**£70.96**4.7★282 rev](https://www.amazon.co.uk/dp/B0DR99HW2N) [4**LANNEY Darts Metal Tip Steel Tip Darts Set 20 24 26 Grams Professional Dart for Dartboard with Aluminum Shafts Brass Barrels Extra Flights Sharpener Tool Kit Carrying Case**LANNEY**£24.07**4.5★1,663 rev](https://www.amazon.co.uk/dp/B09B252ZM5) [5**Target Darts Josh Rock Gen 1 Steel Tip Swiss Point Darts 90% Tungsten 24G | Steel Tip Dart Set Player Edition with Swiss Storm Nano Points**Target Darts**£77.52**4.7★282 rev](https://www.amazon.co.uk/dp/B0DR98WCTX)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Darts Mat - Non-slip Runner Shock Absorbing - with 4 Throw Distances 300x34cm Dart Carpet Mat - for Men Women Family Outdoor Playroom Bar Party**Generic**£8.79**2 rev3mo ago](https://www.amazon.co.uk/dp/B0GVZX8PT8) [**Dart Mat - Non-slip Shock Absorbing Cushioned Pad - with 4 Throw Distances 300x34cm Dart Carpet Mat | for Men Women Family Outdoor Playroom Bar Party**Generic**£10.62**2 rev3mo ago](https://www.amazon.co.uk/dp/B0GVZMMJLZ) [**Target Darts Luke Littler Brass Dart Set with Fixed Steel Tip Points 22G | Pro Grip Shafts & No.2 Pro Ultra Dart Flights | 100 Piece Professional Dart Set & Accessories for Any Player**Target Darts**£23.70**239 rev12mo ago](https://www.amazon.co.uk/dp/B0FKJ9PQW4) [**Target Darts Luke Littler World Champion Steel Tip Swiss Point Darts 90% Tungsten Dart Set 23G | The Nuke 2025 Special Edition K-Flex Key Ring Spare SLK Swiss Points and Premium Tool Included**Target Darts**£103.60**250 rev1y ago](https://www.amazon.co.uk/dp/B0F1DX98FF) [**Target Darts Josh Rock Gen 1 Steel Tip Swiss Point Darts 90% Tungsten Darts Generation 1 23G | Steel Tip Dart Set Player Edition with Swiss Storm Nano Points**Target Darts**£70.96**282 rev1y ago](https://www.amazon.co.uk/dp/B0DR99HW2N)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Dart Mat - Non-slip Shock Absorbing Cushioned Pad - with 4 Throw Distances 300x34cm Dart Carpet Mat | for Men Women Family Outdoor Playroom Bar Party**Generic**£10.62**5.0★**▲ 288%**](https://www.amazon.co.uk/dp/B0GVZMMJLZ) [**Darts Mat - Non-slip Runner Shock Absorbing - with 4 Throw Distances 300x34cm Dart Carpet Mat - for Men Women Family Outdoor Playroom Bar Party**Generic**£8.79**2.9★**▲ 287%**](https://www.amazon.co.uk/dp/B0GVZX8PT8) [**Target Darts Phil Taylor Gen 11 Power 9-Five Steel Tip Swiss Point Darts 95% Tungsten Raw Power G11 24G | Generation 11 Phil Taylor Darts Player Edition Swiss Points Professional Dart Set**Target Darts**£76.16**4.0★**▲ 281%**](https://www.amazon.co.uk/dp/B0DF2Y5JNW) [**Target Darts Luke Littler Gen 1 Prodigy Steel Tip Swiss Point Darts 90% Tungsten 24G | Generation 1 Gold Steel Tip G1 Player Edition Swiss Points K-Flex Flights and Shafts**Target Darts**£113.78**4.4★**▲ 280%**](https://www.amazon.co.uk/dp/B0DNTNXS92) [**Target Darts Josh Rock Gen 1 Steel Tip Swiss Point Darts 90% Tungsten Darts Generation 1 23G | Steel Tip Dart Set Player Edition with Swiss Storm Nano Points**Target Darts**£70.96**4.7★**▲ 271%**](https://www.amazon.co.uk/dp/B0DR99HW2N)
**~~View all trending →~~**
## **What buyers say about darts**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**27%
*“Build quality is excellent: solid construction”*
**Value For Money**27%
*“Great value”*
**Grip**8%
*“comfortable to grip”*
**Weight Light**6%
*“Great darts quite lightweight”*
**Suitability Beginner**6%
*“Beginner friendly”*
**Advertised Vs Actual Product**5%
*“Just what I wanted”*
**Ease Of Use**2%
*“Easy to use”*
**Weight Heavy**2%
*“Great darts perfect weight”*
**Durability**2%
*“durable”*
**Fun/Entertainment Experience**2%
*“Excellent fun”*
### **What buyers complain about **
**Durability**29%
*“breaks easily”*
**Quality-Overall**15%
*“Rubbish quality”*
**Value For Money**8%
*“Cheap for a reason”*
**Strength**3%
*“Fragile and break easily”*
**Flexibility**3%
*“flights are tacky bend”*
**Weight Light**3%
*“should of got a little heavier”*
**Defective Material/Parts**3%
*“Dart is broken”*
**Size-Overall**2%
*“Flights dont fit”*
**Functionality-Overall**2%
*“It's very annoying paying this much for a product that isn't working”*
**Weight Heavy**2%
*“Good weight just a little to bulky for me”*
### **Top return reasons **
**Durability**18%
**Defective Material/Parts**16%
**Quality-Overall**12%
**Size-Overall**5%
**Functionality-Overall**5%
**Product Condition**5%
**Advertised Vs Actual Product**5%
**Weight Heavy**5%
**Value For Money**4%
**Grip**4%
## **Common questions**
- **Is darts profitable to sell on Amazon United Kingdom?**
- The niche generates £5.1M/yr across 49 tracked products. 1 of 4 products launched in the last 360 days are still selling. 90-day search growth is -50.2%. Flapen's verdict: Worth a look (55/100).
- **How competitive is the darts niche?**
- 17 brands and 34 sellers compete. The top 5 products take 43% of clicks and top 5 brands hold 83% of demand.
- **What do buyers complain about in darts?**
- Top complaints mined from reviews: Durability, Quality-Overall, Value For Money. The return rate is 0.9%.
- **When does demand for darts peak?**
- Demand peaks in Jan–Feb–Dec; the busiest month runs 7.5× the quietest.
- **What does it cost to enter the darts niche?**
- Listings span £5.65–£194.45; the average listing price is £39.95 (sweet spot $15–$100). The average incumbent carries 1,840 reviews — the moat a new listing must climb.
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