---
title: "Trend — darts mat - Flapen"
canonical_url: "https://flapen.com/research/uk/sports-outdoors/darts-mat/trend"
last_updated: "2026-07-31T18:30:37.682Z"
locale: en
meta:
  description: "Niche score 54/100 · £821K/yr market · 923K searches/yr · £20.11 avg price. Soft demand (-53.8% this quarter) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 54/100 · £821K/yr market · 923K searches/yr · £20.11 avg price. Soft demand (-53.8% this quarter) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Trend — darts mat - Flapen"
---

# **darts mat**

**Worth a look**

Shows low returns (0.8%), but soft demand (-53.8% this quarter) keeps it on the watch list.

Market size 74Growth 0Conversion 54Competition 45Returns 96Price range 75Avg price 88Brand share 32Review moat 67Quality gap 63

**Returns**

**Incredible****0.8%**

return rate — above 5% kills the launch gate

**Avg price**

**Great****£20.11**

avg listing price — sweet spot $15–$100

**Price range**

**Great****£4.06–£47.72**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Market size**

**Good****£821K**

£821K/yr · 923K searches

**Review moat**

**Good****839.63**

avg incumbent reviews — the moat a new listing must climb

**Quality gap**

**Good****4.4★**

avg incumbent rating — lower means beatable quality

**Conversion**

**Good****4.4%**

search→purchase rate — share of searches ending in a sale

**Competition**

**Okay****58%**

top-5 click share — leaders hold, buyers still browse

**Brand share**

**Okay****86%**

top-5 brand share — brands hold most of the demand

**Growth**

**Bad****-53.8%**

90-day search growth — must beat 0% to launch