---
title: "Darts Mat — £821K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/sports-outdoors/darts-mat"
last_updated: "2026-07-31T12:44:53.000Z"
locale: en
meta:
description: "Niche score 54/100 · £821K/yr market · 923K searches/yr · £20.11 avg price. Soft demand (-53.8% this quarter) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 54/100 · £821K/yr market · 923K searches/yr · £20.11 avg price. Soft demand (-53.8% this quarter) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Darts Mat — £821K/yr Amazon UK Niche (2026) - Flapen"
---
# **darts mat**
**Worth a look**
Shows low returns (0.8%), but soft demand (-53.8% this quarter) keeps it on the watch list.
Market size 74Growth 0Conversion 54Competition 45Returns 96Price range 75Avg price 88Brand share 32Review moat 67Quality gap 63
**Returns**
**Incredible****0.8%**
return rate — above 5% kills the launch gate
**Avg price**
**Great****£20.11**
avg listing price — sweet spot $15–$100
**Price range**
**Great****£4.06–£47.72**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Market size**
**Good****£821K**
£821K/yr · 923K searches
**Review moat**
**Good****839.63**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Conversion**
**Good****4.4%**
search→purchase rate — share of searches ending in a sale
**Competition**
**Okay****58%**
top-5 click share — leaders hold, buyers still browse
**Brand share**
**Okay****86%**
top-5 brand share — brands hold most of the demand
**Growth**
**Bad****-53.8%**
90-day search growth — must beat 0% to launch
According to Flapen's Amazon United Kingdom niche tracking, darts mat is a £821K/yr Amazon United Kingdom market (923K searches/yr). The top 5 brands hold 86% of demand. Demand peaks in Jan–Feb–Dec. Verdict: Worth a look — 54/100.
Data updated Jul 29, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **darts mat market data**
- **Units sold / yr**
- **25K–30K**
- avg 250–500/product
- **Revenue / yr**
- **£503K–£603K**
- units × avg price
- **Conversion rate**
- **4.4%**
- **Avg BSR**
- **#113**
- **Page quality**
- **0%**
- **Prime**
- **59%**
- **Sponsored**
- **93%**
- **Out of stock**
- **6.2%**
- **Avg brand age**
- **31 months**
- **Avg seller age**
- **189 days**
## **Competition & brand share**
The top 5 products take 58% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**12 **▼falling
**Sellers**
**22**
**Top-5 brand share**
**86%**
Top 20: 100%
**Top-5 click share**
**58%**
Top 20: 94%
**Open market**
**9%**
- KOTO darts32% - DESIGNA DARTS31% - M.J COMFY-LIFE9% - WINMAU8% - Generic6% - Target Darts5% - Open — no brand owns it (6 brands, 9%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -53.8% search growth over the last 90 days.
80K60KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Jan, Feb, Dec · busiest ÷ quietest = 9.1×
[**Open Trend **](https://flapen.com/research/uk/sports-outdoors/darts-mat/trend)
## **Top darts mat search terms**
- **darts mat**268K/yr-51.9%2.6% conv. - **darts oche**117K/yr-54.9%1.6% conv. - **dart mat**95K/yr-54.5%2.1% conv. - **darts oche mat**61K/yr-54.6%2.7% conv. - **oche mat**59K/yr-60.2%2.2% conv. - **dart mat for floor**55K/yr-52.1%2.9% conv. - **oche**47K/yr-66.0%1.2% conv. - **dart oche**37K/yr-56.4%1.2% conv. - **darts mat rubber with oche**37K/yr-51.9%2.7% conv. - **dart board mat**19K/yr-28.7%2.8% conv. [**All search terms **](https://flapen.com/research/uk/sports-outdoors/darts-mat/search-terms)
## **Top darts mat products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%4%£33K8%£66K12%£98K16%£131K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**KOTO - Carpet Checkout Darts Mat Without Oche 237x60cm Checkout Table**KOTO darts**£20.22**4.5★1,647 rev](https://www.amazon.co.uk/dp/B0BXPWVNLZ) [2**Designa Darts | Non Slip Carpet Darts Mat with Checkout Design | Multiple Colours & Sizes. (Green 60cm)**DESIGNA DARTS**£20.48**4.5★1,209 rev](https://www.amazon.co.uk/dp/B08J7YCYF6) [3**Designa | NonSlip Darts Mat | HeavyDuty Carpet Dartboard Throw Line Mat with Checkout Design | Blue (60cm) Multiple Colours & Sizes.**DESIGNA DARTS**£20.39**4.5★1,209 rev](https://www.amazon.co.uk/dp/B08J869YKG) [4**KOTO - Checkout Darts Mat No Oche 237x60cm EVA Non-Slip Underside**KOTO darts**£20.34**4.5★1,647 rev](https://www.amazon.co.uk/dp/B0CD2QL3M6) [5**M.J COMFY-LIFE Darts Mat with 4 Throwing Distances 300cm x 62cm**M.J COMFY-LIFE**£11.76**4.5★273 rev](https://www.amazon.co.uk/dp/B0DQPVN96L)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Darts Mat - Non-slip Runner Shock Absorbing - with 4 Throw Distances 300x34cm Dart Carpet Mat - for Men Women Family Outdoor Playroom Bar Party**Generic**£8.79**2 rev3mo ago](https://www.amazon.co.uk/dp/B0GVZX8PT8) [**Dart Mat - Non-slip Shock Absorbing Cushioned Pad - with 4 Throw Distances 300x34cm Dart Carpet Mat | for Men Women Family Outdoor Playroom Bar Party**Generic**£10.62**2 rev3mo ago](https://www.amazon.co.uk/dp/B0GVZMMJLZ) [**Darts Mat - Non-slip Shock Absorbing Cushioned Pad - with 4 Throw Distances 300x34cm Dart Carpet Mat for Men Women Family Outdoor Playroom Bar Party**Generic**£11.31**2 rev3mo ago](https://www.amazon.co.uk/dp/B0GVZNRZ8G) [**Thmins Darts Mat with Checkout Design and Oche Line Non-Slip Floor Mat with Standard Throw Distances and Protective Surface.**THMINS**£24.07**2 rev5mo ago](https://www.amazon.co.uk/dp/B0GL26GDWB) [**Ruthless | Puzzle Foam Dart Mat for Beginners and Professionals | Black & Red | 60 x 237cm.**RUTHLESS**£18.29**93 rev1y ago](https://www.amazon.co.uk/dp/B0F13STV8W)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Thmins Darts Mat with Checkout Design and Oche Line Non-Slip Floor Mat with Standard Throw Distances and Protective Surface.**THMINS**£24.07**4.5★**▲ 271%**](https://www.amazon.co.uk/dp/B0GL26GDWB) [**Darts Mat - Non-slip Runner Shock Absorbing - with 4 Throw Distances 300x34cm Dart Carpet Mat - for Men Women Family Outdoor Playroom Bar Party**Generic**£8.79**2.9★**▲ 271%**](https://www.amazon.co.uk/dp/B0GVZX8PT8) [**Dart Mat - Non-slip Shock Absorbing Cushioned Pad - with 4 Throw Distances 300x34cm Dart Carpet Mat | for Men Women Family Outdoor Playroom Bar Party**Generic**£10.62**5.0★**▲ 218%**](https://www.amazon.co.uk/dp/B0GVZMMJLZ) [**Darts Mat - Non-slip Shock Absorbing Cushioned Pad - with 4 Throw Distances 300x34cm Dart Carpet Mat for Men Women Family Outdoor Playroom Bar Party**Generic**£11.31**5.0★**▲ 140%**](https://www.amazon.co.uk/dp/B0GVZNRZ8G) [**Designa Darts | Non Slip Carpet Darts Mat with Checkout Design | Multiple Colours & Sizes. (Green 60cm)**DESIGNA DARTS**£20.48**4.5★**▲ 133%**](https://www.amazon.co.uk/dp/B08J7YCYF6)
**~~View all trending →~~**
## **What buyers say about darts mat**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**36%
*“Good strong quality”*
**Value For Money**18%
*“Worth every penny”*
**Advertised Vs Actual Product**13%
*“As described”*
**Grip**4%
*“Its kinda got non slip on it”*
**Ease Of Use**3%
*“Easy to use”*
**Durability**3%
*“durable”*
**Protection**3%
*“Works well in grandson's bedroom protecting walking backwards”*
**Thickness**2%
*“Also thick enough to catch a dart bounce out rather than peirce a wooden floor”*
**Efficiency**2%
*“Works well”*
**Rubber Quality**1%
*“Quality piece of rubber that lays flat every time it's unrolled at a fantastic price compared to other sites”*
### **What buyers complain about **
**Adhesion/Stickiness**21%
*“Not very good if in carpet needs some sort of adhesion ok on tiles or flat surface”*
**Quality-Overall**13%
*“Cheap and nothing fancy”*
**Value For Money**11%
*“It wasn't cheap either”*
**Grip**7%
*“definitely isnt non slip”*
**Size-Overall**6%
*“Doesnt fit together perfectly”*
**Weight Heavy**4%
*“Not as heavy as the premium mats”*
**Rubber Quality**3%
*“Would have been better to have bought a rubber strip”*
**Wrinkles**3%
**Strength**3%
*“Doesnt stay together”*
**Durability**3%
*“It curls up and comes apart”*
### **Top return reasons **
**Size-Overall**32%
**Advertised Vs Actual Product**12%
**Quality-Overall**10%
**Adhesion/Stickiness**6%
**Material Quality**6%
**Functionality-Overall**5%
**Grip**4%
**Defective Material/Parts**4%
**Flatness**4%
**Color**2%
## **Common questions**
- **Is darts mat profitable to sell on Amazon United Kingdom?**
- The niche generates £821K/yr across 27 tracked products. 0 of 4 products launched in the last 360 days are still selling. 90-day search growth is -53.8%. Flapen's verdict: Worth a look (54/100).
- **How competitive is the darts mat niche?**
- 12 brands and 22 sellers compete. The top 5 products take 58% of clicks and top 5 brands hold 86% of demand.
- **What do buyers complain about in darts mat?**
- Top complaints mined from reviews: Adhesion/Stickiness, Quality-Overall, Value For Money. The return rate is 0.8%.
- **When does demand for darts mat peak?**
- Demand peaks in Jan–Feb–Dec; the busiest month runs 9.1× the quietest.
- **What does it cost to enter the darts mat niche?**
- Listings span £4.06–£47.72; the average listing price is £20.11 (sweet spot $15–$100). The average incumbent carries 840 reviews — the moat a new listing must climb.
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